- Armstrong To Chair Ad Council
MediaDailyNews, David Goetzl - Thursday, August 5, 2010
AOL CEO Tim Armstrong has taken the chairman's role at the nonprof ...
- IAB Report Slams Most Online Research Methods
Online Media Daily, Gavin O'Malley - Thursday, August 5, 2010
Watch out research firms! The Interactive Advertising Bureau has embarked on ...
- The Cost Of A Bad Review? Not That Much, Unless Maybe You Live -- And Work -- In L.A.
TV Watch, Wayne Friedman - Thursday, August 5, 2010
A really bad review mixed with a pricey media buy: exactly ...
- Mobile Video Advertising Set To Take Off
Around the Net In Media, Fern Siegel - Tuesday, August 3, 2010
Some 60 million or so iPhones later--not to mention millions of Andro ...
- P&G Boosts Ad Budget By $1 Billion
MediaDailyNews, David Goetzl - Tuesday, August 3, 2010
Procter & Gamble, the world's largest advertiser, stepped up global ad spendi ...
- CBS Ratchets Up Financial Success
MediaDailyNews, Wayne Friedman - Tuesday, August 3, 2010
CBS Corp. rocketed to another strong financial period in revenues and profi ...
- 'Minority Report'-Style Ad Billboards Target Consumers
Around the Net In Media, Fern Siegel - Monday, August 2, 2010
Advertising billboards similar to those seen in the film Minority Report, whi ...
- Fox Codes Uses Ads To Pitch Shows
MediaDailyNews, Wayne Friedman - Monday, August 2, 2010
New scanning technology will be attached to specific Fox advertising materials f ...
- Digital Data Reveal Higher Commercial Tune-Away For Low-Rated Shows,Other Patterns Emerge
MediaDailyNews, Joe Mandese - Monday, August 2, 2010
TV viewers tune away twice as much during commercial breaks in sho ...