- Belo Up 17%, LIN Posts 27% Rev Gains
MediaDailyNews, Wayne Friedman - Thursday, October 28, 2010
Two TV station groups -- Belo Corp. and LIN TV -- post ...
- 15 Seconds That Piss Me Off
Online Media Daily, George Simpson - Friday, October 29, 2010
According to the AP this week, the 15-second ad is increasingly commo ...
- Kantar's Touts Online Track Star: Videolytics
MediaDailyNews, Wayne Friedman - Wednesday, October 27, 2010
Rocketing growth of online video has pushed companies to offer new resear ...
- Irwin Gotlieb: No More ARPU Available From Digital Goods
Online Spin, Dave Morgan - Thursday, October 28, 2010
If you work around the media industry, you certainly hear the te ...
- Just An Online Minute... Glenfiddich Tests Sea Legs, Battles Hudson River Chop
Just An Online Minute, Kelly Samardak - Wednesday, October 27, 2010
Imagine if you will, a grey Manhattan afternoon/early evening. And in th ...
- A Review of Google TV Interface, Advertising, Distribution
MediaDailyNews, Chris Pizzurro - Tuesday, October 26, 2010
The real showstoppers here are the Applications from the independent professional broadba ...
- Mobile: All Things To All People
On Media, Diane Mermigas - Tuesday, October 26, 2010
Mobile ad spending is ramping faster than predicted, growing more than six-fo ...
- The Really Mad Men
VidBlog, Steve Smith - Tuesday, October 26, 2010
Last year's entertaining if not especially critical paean to '60s advertising "A ...
- TBS Fills Extra HD Ad Space With Promos
MediaDailyNews, David Goetzl - Friday, October 22, 2010
It's unlike a network to pass on a chance to promote high-profi ...
- HDTV Sets Abound, HD Commercials Lag
MediaDailyNews, Wayne Friedman - Thursday, October 21, 2010
Though a majority of all U.S. TV homes have at least o ...
- Taxi! CIMM Creates New Ad, Content Tracker
MediaDailyNews, Wayne Friedman - Tuesday, October 19, 2010
The Coalition for Innovative Media Measurement wants to create an industry standa ...
- Cablevision's 'NYT' Ad Imagery Mimics '60s Controversy
MediaDailyNews, David Goetzl - Tuesday, October 19, 2010
Is Cablevision borrowing from the famed "Daisy" ad in its campaign again ...
- Hoaxers Target New Chevron Ad
Around the Net In Media, Fern Siegel - Tuesday, October 19, 2010
Chevron Corp launched a new ad campaign on Monday to address negati ...
- Millennial: Android Ad Revenue Tops iPhone In September
Online Media Daily, Mark Walsh - Tuesday, October 19, 2010
Ad revenue generated by Android devices in September for the first ti ...
- Which Kind Of Ads Do Folks Find Most Helpful?
Around the Net In Brand Marketing, Thom Forbes - Monday, October 18, 2010
Search-engine ads score less well than TV advertising, according to an AdweekMedia/Harr ...
- Even As They Slash Prices, Grocery Chains Increase Ad Spend
Around the Net In Brand Marketing, Thom Forbes - Friday, October 15, 2010
Supermarket chains are increasing their advertising and -- sometimes concurrently -- slashi ...
- Canoe Ventures' iTV Polling Boon To Advertisers
MediaDailyNews, David Goetzl - Thursday, October 14, 2010
After having recently launched its "request-for-information" interactive advertising platform, Canoe Ventures ...
- Screenvision Names Reid New CEO
MediaDailyNews, Fern Siegel - Thursday, October 14, 2010
Shamrock Capital has completed its acquisition of Screenvision, a leading cinema advertise ...
- Mag Bag: Conde Nast Shares iPad Insights
MediaDailyNews, Erik Sass - Thursday, October 14, 2010
As one of the first major publishers to introduce customized digital versio ...
- Ad Industry Generates 15% of U.S. Jobs Post-Great Recession
MediaDailyNews, - Thursday, October 14, 2010
The ad industry may have suffered its greatest dip since the Gre ...
- Oh, I Get IT!
Online Media Daily, George Simpson - Friday, October 15, 2010
A new Harris Poll says that 75% of Americans have found ...
- Koncar To VP, Ad Sales, LogicLab
MediaDailyNews, - Tuesday, October 12, 2010
LogicLab has named Jeannine Antus Koncar vice president of advertiser sales. ...
- Slow and Steady: Ad Rates Up 3.8%
Marketing Daily, - Tuesday, October 12, 2010
Though many advertising categories are down, automotive is one of the f ...
- Magazine Ad Pages Grow 3.6% in 3Q
MediaDailyNews, Erik Sass - Monday, October 11, 2010
Total consumer magazine ad pages increased 3.6% in the third quarter compar ...
- Why Television is Still King
Online Spin, Joe Marchese - Tuesday, October 12, 2010
The Economist has a great overview of the ad industry landscape titl ...
- Outdoor Mixes It Up, Releases New Modeling Data To Prove Impact On Sales
MediaDailyNews, Joe Mandese - Monday, October 11, 2010
In what is likely the most comprehensive study of its kind, n ...
- TiVo Issues Challenge To Advertisers
MediaDailyNews, Wayne Friedman - Monday, October 11, 2010
Looking to push its interactive TV business, TiVo is issuing advertisers ...
- It's Not Just Age; ¾ of Americans Have Found TV Commercials Confusing
Research Brief, Jack Loechner - Friday, October 8, 2010
According to a recent study from the Council for Research Excellence, report ...
- Subway Positions As Athletes' Training Choice
Marketing Daily, Karlene Lukovitz - Wednesday, October 6, 2010
Subway's latest marketing efforts, tied into the ING New York City Maratho ...
- Smart Plans Five-Door Car In U.S.
Marketing Daily, - Wednesday, October 6, 2010
Smart USA, which markets the ultra-diminutive Smart two-seater plans a five-door c ...