Tag results for "advertising" for January 2011
  • HDTVB: Bureau Helps Advertisers Find Stations Inserting HD Ads
    Thanks to digital spectrum and hardware, high-definition TV has been bringing a ...
  • NFL Players Assn. Uses 'Play' Ad To Sway Public
    In the battle to sway public sentiment over a potential National Football ...
  • Healthier Food Ad Messages Generate Big Media Buzz
    Healthier messaging from big fast-food and confection companies is getting women to ...
  • The State of the Union Address -- This Constitutionally Mandated Speech Brought To You By...
    Here's an American reality for you: We expect commercialization. Sponsorships make the ...
  • How to Make a Winning Super Bowl Ad
    The Super Bowl is a chance of a lifetime for most brands, ...
  • Super Bowl Scores More Digital Viewers
    Young Super Bowl TV watchers 18-34 who have smartphones will be using ...
  • DVRs Approaching Critical Mass, Finally: Prove More Of A Whimper Than A Big Bang
    As far as important industry milestones go, the one announced late Tuesday ...
  • Movie Advertisers OK With MTV's 'Skins'
    Scared away from possible content issues over MTV's new hit show "Skins" ...
  • EnVu DO Network Reaches 100 Malls
    A new digital out-of-home network from EnVu targeting retail shoppers has been ...
  • Small Businesses Planning Techie Marketing
    According to the Ad-ology 2011 Small Business Marketing Forecast, small business owners ...
  • Hey Football Fans, Wouldn't It Be Funny if You Were All Homosexuals?
    I guess there are only a handful of memes available to Super ...
  • Olbermann's Exit May Cost MSNBC Ad Revs
    MSNBC might feel a little pinch from advertisers now that Keith Olbermann's ...
  • WPP's Sorrell Calls For Pay Model For Content
    WPP Group CEO Martin Sorrell said Monday he believes it is imperative ...
  • iAd Not Much Of An Ad Fad
    The Apple iPad and iPhone may have captivated consumers and the tech ...
  • Distribution, User Experiences Critical To Marketing
    Distribution has become a great differentiator in modern marketing. As the technology ...
  • Despite HD Content, Advertisers Slow To Embrace HD Ads
    TV content owners may be moving quickly on HD programming; TV advertisers ...
  • Mag Bag: Bonnier and CP+B Brainstorm iPad Ads
    Searching for the most effective way of advertising with the iPad, Bonnier ...
  • ANA to Advertisers: Self-Regulate Or Feds Will
    The Association of National Advertisers delivered a wake-up call to its members ...
  • Pricing And Revenue Management Sustains Competitive Edge
    A convalescing economy is good news for cable executives in 2011, but ...
  • Headache: NFL Calls Foul On Toyota Ad, Spot Changed
    In a rare occurrence for a TV copyright owner -- not a ...
  • Recession-Proof: Super Bowl Ads Top $200M
    This year's Super Bowl is expected to exceed $200 million in advertising ...
  • iPad Owners Prefer Ad-Supported Content To Paid
    A large majority of iPad owners would prefer free, ad-supported media to ...
  • Media Buyers To Wall Street: Online Will Be Up 11% in '11, Mobile To Break Billion Mark
    Online media buyers expect their budgets to expand 11% during 2011, according ...
  • Who We Were Through The Lens Of TV Commercials
    When people talk about the Sixties from a pop-cultural perspective, they generally ...
  • TV Behavioral Targeting Platform Simulmedia Taps Artificial Intelligence Developer
    Simulmedia, the "targeted advertising television company" founded by online behavioral targeting pioneer ...
  • Arbitron Kicks Up OOH TV Projects
    Arbitron wants to ramp up its business measuring out-of-home TV viewing in ...
  • The Future Looks Good -- But What Does It Really Look Like?
    Wow! Every day I read through my Twitter feed and see another ...
  • The Challenge Of Engaging Online Advertising
    If you've not looked at the 30-minute video in which Chris Anderson, ...
  • NBC Taps Lavigne-Delville For Ad Strategy
    NBC Universal has tapped a new research executive to help gin up ...
  • Top 10 Ace Metrix Ads
    RankBrand/ProductAd
    1Samsung 3D LED TV "Wonder-full"
    2 Procter & Gamble's ...