- Mag Bag: StarchMetrix Launches in Canada
MediaDailyNews, Erik Sass - Thursday, March 31, 2011
GfK MRI and its Canadian affiliate, Starch Research Services Ltd., are launchi ...
- General Motors Makes Hall Of Fame
MediaDailyNews, - Wednesday, March 30, 2011
The American Advertising Federation is inducting General Motors into the Advertising Ha ...
- Google Targets Ads To Gmail Signals
Online Media Daily, Laurie Sullivan - Wednesday, March 30, 2011
Google is working to more accurately target ads to email content ...
- Broad, Anonymous Segmentation Protects Consumer Privacy In Data-Driven Marketing
Online Spin, Dave Morgan - Thursday, March 31, 2011
Internet-like, data-driven advertising is now expanding beyond the PC to new class ...
- Advertising To Women/Moms -- A Brief History
Engage:Moms, Mary Kay Modaffari - Wednesday, March 30, 2011
With March being Women's History Month, sharing a retrospective on how advertisi ...
- Univision Loses Another Top Executive
MediaDailyNews, Wayne Friedman - Wednesday, March 30, 2011
On the heels of Joe Uva's departure as president/CEO of Univision, o ...
- Twitter Tests Geotargeted Tweets, Ad Revs May Hit $250M By '12
Online Media Daily, Laurie Sullivan - Friday, March 25, 2011
Twitter began beta testing the ability to geographically target Promoted Accounts a ...
- Adult Swim, Pizza Hut Want Viewers To Create Spots
MediaDailyNews, Wayne Friedman - Thursday, March 24, 2011
Following up on bigger TV efforts where marketers get viewers to produ ...
- Life Imitates Ad: Calif. Town Becomes 'Raisinets City'
MediaDailyNews, David Goetzl - Thursday, March 24, 2011
Sun Life Financial has been running a clever spot where a coup ...
- Domino's Pizza Wins Grand Ogilvy Award
MediaDailyNews, - Wednesday, March 23, 2011
Domino's Pizza won the Advertising Research Foundation's Grand Ogilvy Award for i ...
- Weather Channel, Home Depot Launch Addressable Ads
MediaDailyNews, David Goetzl - Wednesday, March 23, 2011
Home Depot is launching a type of addressable advertising campaign on t ...
- Gigante Vaz On Board For Casale's Videobox
Online Media Daily, - Wednesday, March 23, 2011
New York independent agency Gigante Vaz has signed on to Casale Media ...
- Marketing Insights: ARF To Establish NeuroStandards Project
MediaDailyNews, David Goetzl - Tuesday, March 22, 2011
As the promise of neuro-marketing research continues to intrigue marketers, many sti ...
- Emotional Radar: Ipsos, Innerscope Team For Biometrics
MediaDailyNews, David Goetzl - Tuesday, March 22, 2011
Marketing research firm Ipsos has partnered with Innerscope Research to meld biometri ...
- Council For Accountable Advertising Launches
Online Media Daily, - Tuesday, March 22, 2011
The ad technology industry now has its own trade group: the Counc ...
- TV Advertising Most Influential
Research Brief, Jack Loechner - Wednesday, March 23, 2011
According to Deloitte's fifth edition "State of the Media Democracy" survey, 7 ...
- AT&T/T-Mobile Deal=Fewer Ad Dollars
Around the Net In Media, Phyllis Fine - Tuesday, March 22, 2011
"Wireless phone companies are among the heaviest advertisers in the country," begi ...
- CNBC Adds 3 Sales Execs
Online Media Daily, - Monday, March 21, 2011
CNBC digital & mobile advertising sales has appointed three new sales executiv ...
- The ARF at 75: Championing the Role of Research in Advertising Effectiveness
MediaDailyNews, Robert Barocci - Friday, March 18, 2011
The Advertising Research Foundation has become a trusted forum to create a ...
- Verizon iPhone Grabs Ad Share
Online Media Daily, Mark Walsh - Friday, March 18, 2011
Apple and Verizon Wireless have been tight-lipped about early sales of t ...
- Amid Ad Turnaround, Print Media Continues To Lose Ground
MediaDailyNews, Joe Mandese - Thursday, March 17, 2011
The good news is that U.S. ad economy expanded 6.5% in 201 ...
- Ad Execs See Higher Cable Ad Budgets, ESPN, Food Top List
MediaDailyNews, Wayne Friedman - Wednesday, March 16, 2011
Roughly 30% of ad executives expected advertisers to increase budgets on ma ...
- Top Magazine Publishers Show Gains in 2010
MediaDailyNews, Erik Sass - Wednesday, March 16, 2011
Big magazine publishers fared quite a bit better than their print cousi ...
- Tap and Swipe All You Want -- It's Still Just an Ad
Mobile Insider, Steve Smith - Thursday, March 17, 2011
The iPad iAds are here! The iPad iAds are here! Oh, gi ...
- Microsoft Makes Web 'Beautiful'
Marketing Daily, Aaron Baar - Tuesday, March 15, 2011
The browser officially launched March 14 at the SXSW festival. Marketing wi ...
- Newspaper Revs Continue Long Decline
MediaDailyNews, Erik Sass - Tuesday, March 15, 2011
The modest recovery in ad spending over the course of 2010 d ...
- B2B Ad Pages Fell Again In 2010
MediaDailyNews, Erik Sass - Tuesday, March 15, 2011
According to the Business Information Network, total ad pages in business-to-business publicatio ...
- Adventive Taps Publishers To Create Ads Using Drag-and-Drop Apps
Online Media Daily, - Tuesday, March 15, 2011
As a precursor to launching the first open app store for creato ...
- Hilton Unveils $25 Million Global Ad Campaign
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2011
The campaign, the first work for the brand from Publicis New Yor ...
- Daylight Savings Time Impacts Advertising
MediaDailyNews, Ricardo de la Blanca - Monday, March 14, 2011
In an industry such as advertising, even the slightest thing can ma ...