- Google+: What's In It For Advertisers?
Online Media Daily, Laurie Sullivan - Thursday, June 30, 2011
With the launch of Google+ earlier this week, the advertising industry (wi ...
- Action Sports, Grind Partners With Adap.tv
MediaDailyNews, Erik Sass - Wednesday, June 29, 2011
The Action Sports Group/Grind Networks, a division of Source Interlink Media, ...
- Facebook, AmEx Partner To Entice Small-Biz Advertising
Online Media Daily, Mark Walsh - Wednesday, June 29, 2011
Small businesses now have a new way to buy advertising on Faceboo ...
- Kenshoo Names Oren CIO
Online Media Daily, Gavin O'Malley - Wednesday, June 29, 2011
Online ad technology firm Kenshoo on Wednesday named Ziv Oren as i ...
- Patti Smith On Advertising: Less Is More
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
Patti Smith, musician and poet, gave a talk at Cannes Lions ...
- Online Ad Spend Up, Facebook Soars 22%
Online Media Daily, Gavin O'Malley - Tuesday, June 28, 2011
Despite economic uncertainties and higher gas prices, online ad spending showed ...
- Contact Lens Seller Accused Of Violating Antitrust Laws
Online Media Daily, Wendy Davis - Tuesday, June 28, 2011
Online contact lens seller 1800Contacts has been among the most litigious marketer ...
- The Future of Advertising: The Second-Oldest Profession In The World
Online Spin, Cory Treffiletti - Wednesday, June 29, 2011
Did you know that advertising is the second-oldest profession in the worl ...
- Local.com Gives AT&T's YP.com Ads Top Billing
Online Media Daily, Gavin O'Malley - Monday, June 27, 2011
Local.com on Monday announced an expansion of its strategic distribution agreement wi ...
- Mobile Ads To Hit $4 Billion By 2015
MediaDailyNews, Wayne Friedman - Thursday, June 23, 2011
Much of mobile advertising spending will be locally targeted in four yea ...
- FBI's $50K Campaign Captures Fugitive
MediaDailyNews, David Goetzl - Thursday, June 23, 2011
The TV campaign that led to the capture of criminal mastermind Jam ...
- Auto $ Drive Online: Dealers Earmark 32% For Web Media Buys
Online Media Daily, Gavin O'Malley - Thursday, June 23, 2011
Many local magazines have vanished, and newspapers have seen their print classifi ...
- OMG!!!! Such A Result, I Never Saw!!!!
Online Media Daily, George Simpson - Friday, June 24, 2011
In a press release to try and garner interest in ads th ...
- Tailor Made: Ad Platforms Cater To Tablets
Online Media Daily, Laurie Sullivan - Thursday, June 23, 2011
Mixpo released a platform that lets brand advertisers deploy video campaigns ...
- Google's Schmidt: Advertising Works!
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 23, 2011
Google CEO Eric Schmidt said the company is now aware of t ...
- Microsoft Socializes Voice In Xbox Ads, Users Share Spots
Online Media Daily, Laurie Sullivan - Tuesday, June 21, 2011
Microsoft has been working to bring voice and gesture controls to a ...
- Swipe Me, Touch Me, Command Me: Microsoft Shows Kinect-Powered ITV Ads on Xbox
VidBlog, Steve Smith - Wednesday, June 22, 2011
Well, now I am going to have to dig that long-unused Xb ...
- Matt Seiler New Chair Of Pro-Ad PAC
Marketing Daily, - Monday, June 20, 2011
Matt Seiler, CEO Mediabrands, Interpublic Group's media division, will be the n ...
- Seiler New Chair Of Pro-Ad PAC
MediaDailyNews, - Monday, June 20, 2011
Matt Seiler, CEO Mediabrands, Interpublic Group's media division, will be the n ...
- Display Ad Revs: Google Tops $1B, Facebook Grabs $2B, Nearly 18% Market Share
Online Media Daily, Gavin O'Malley - Monday, June 20, 2011
Remember the days when marketers wanted nothing to do with social med ...
- Packaged Editorial Ads Click With Consumers
Online Media Daily, Laurie Sullivan - Tuesday, June 21, 2011
Editorial content and other earned ad messages, packaged with paid or narrati ...
- Casale Media Forms Ad Partnerships With Educational Publishers
Online Media Daily, Gavin O'Malley - Tuesday, June 21, 2011
Casale Media on Tuesday is expected to announced exclusive ad sales partnershi ...
- New Metric Measures Ad Effectiveness, Distracting Influences
MediaDailyNews, Wayne Friedman - Friday, June 17, 2011
Are TV viewers tuning away from your commercial to another channel, ...
- Comcast Lets Networks Program Remind Alerts
MediaDailyNews, David Goetzl - Friday, June 17, 2011
Media Storm, the agency with a slew of entertainment clients, said ...
- Online Video Spikes, Tremor Media Tops Ad Nets
Online Media Daily, Gavin O'Malley - Friday, June 17, 2011
Don't look now, but Facebook is rapidly emerging as a force ...
- Higher Recall From In-App Than Mobile Web Ads
Online Media Daily, Mark Walsh - Thursday, June 16, 2011
Ads served within apps tend to stick with consumers longer than on ...
- Kantar, Experian Team To Integrate Better Demo Data
MediaDailyNews, Wayne Friedman - Wednesday, June 15, 2011
Looking to give advertisers better targeting, Kantar Media is partnering with Experi ...
- Behavioral Targeting Could Benefit Small News Outfits
MediaDailyNews, Erik Sass - Tuesday, June 14, 2011
While the controversy over behavioral tracking and ad targeting has generally se ...
- Media Innovation Group Moves Beyond GroupM, Signs NEO@Ogilvy
Online Media Daily, - Tuesday, June 14, 2011
Media Innovation Group, the ad technology business spun known primarily for i ...
- T-Mobile Enters Daily Deal Fray
Online Media Daily, Mark Walsh - Wednesday, June 15, 2011
T-Mobile USA is the latest company, and first major wireless carrier, ...