- Better Ad Recall With Multiplatform Viewing
MediaDailyNews, Wayne Friedman - Friday, September 30, 2011
Television still performs well when it comes to people remembering advertising ...
- Display Advertising Shifts From Direct Response To Branding Media
Online Media Daily, Laurie Sullivan - Friday, September 30, 2011
Brand marketers looking for alternative strategies to connect with consumers have beg ...
- Q&A: Jeff Levick, Chief Advertising Officer, Spotify
Online Media Daily, Mark Walsh - Friday, September 30, 2011
Following up its U.S. launch in July, U.K.-based music streaming service Spoti ...
- AdBrite Taps Jivox Tools To Become More Social
Online Media Daily, Laurie Sullivan - Thursday, September 29, 2011
Social seems to be making its way into every medium across t ...
- Ram Truck Hispanic Effort 'Most Comprehensive'
Marketing Daily, Tanya Gazdik - Wednesday, September 28, 2011
Chrysler Group LLC is calling its new Hispanic-focused campaign its most comprehensi ...
- Sex Toy Ads To Appear In UK, Planned For U.S.
MediaDailyNews, Steve McClellan - Wednesday, September 28, 2011
Sex toy ads are coming to prime time and daytime TV ...
- Internet Ads Reach $15 Billion, First-Half 2011
Online Media Daily, Laurie Sullivan - Wednesday, September 28, 2011
Internet ad revenue rose 24.1% to $7.7 billion in Q2 2011, contributi ...
- Casale Partners With Turn To Enhance Publisher Reach
Online Media Daily, Gavin O'Malley - Thursday, September 29, 2011
Casale Media is expected to announce a partnership with demand-side platform Tur ...
- Automotive Ads On Mobile Gain Strong Following
Research Brief, Jack Loechner - Thursday, September 29, 2011
According to the Millennial Media Mobile Automotive Study, with comScore, Smartphones enab ...
- Incentivized Ad Engagement Floats All Boats
Research Brief, Jack Loechner - Wednesday, September 28, 2011
A new study by KN Dimestore and SocialVibe shows that incentivized advertisi ...
- Search Still Leads Social
The Social Graf, Erik Sass - Wednesday, September 28, 2011
By all accounts we are well into the social media era: Facebo ...
- Comcast Sells Local Spots Via Interactive Ad Campaigns
MediaDailyNews, David Goetzl - Monday, September 26, 2011
Comcast Spotlight, which sells local advertising for the cable operator, said ...
- Union Square Founder: New Online Ads Will Employ 'Native Monetization'
Online Media Daily, Mark Walsh - Monday, September 26, 2011
Ubiquitous but ignored, the display ad on the right side of t ...
- Martini Ad Network Targets Affluent Buyers
Online Media Daily, Laurie Sullivan - Monday, September 26, 2011
As advertisers begin to focus on loyal and affluent consumers, Martini Med ...
- App Offers Alternative To Reading Food Labels
Marketing Daily, - Friday, September 23, 2011
With front-of-packaging labeling systems the hot topic in the food/beverage industries, ...
- Existence Precedes Essence In Toyota Yaris Campaign
Marketing Daily, Karl Greenberg - Friday, September 23, 2011
The effort for Toyota Yaris focuses on the vehicle's essence. "Yaris," sa ...
- Nissan Taps Deperez For Marketing
Marketing Daily, - Friday, September 23, 2011
Nissan has tapped Fred Deperez as director, Chief Marketing Manager for Niss ...
- Lunch Behaviors Can Vary Significantly By Generation
Marketing Daily, Karlene Lukovitz - Sunday, September 25, 2011
Millennials are the heaviest users of restaurants/foodservice options at lunch, but they' ...
- Audi A6 Takes Over Jersey City In FX Original TV Series
Marketing Daily, Karl Greenberg - Friday, September 23, 2011
Audi, which launched its campaign for the A6 this month with creati ...
- Crowne Plaza Hotels Tees Off With Nike Golf Pro
Marketing Daily, Tanya Gazdik - Saturday, September 24, 2011
Guests at IHG's Crowne Plaza Hotels & Resorts can earn Nike go ...
- Murray To President, CEO Y&R Advertising
MediaDailyNews, - Friday, September 23, 2011
Carter Murray has been appointed president and CEO of Y&R Advertising's Nor ...
- NYTCO Predicts Losses: 8% Newspaper, 2% Digital Revs
MediaDailyNews, Erik Sass - Friday, September 23, 2011
The threat of renewed recession combined with ongoing secular change to produ ...
- Whoever Would Have Thought That A Car Would Be A Platform?
Show Daily, Joe Mandese - Monday, September 26, 2011
That's what Medialink LLC President-COO Wenda Harris Millard asked her OMMA Glob ...
- Jagermeister Hires U.S. Agency
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 23, 2011
Jägermeister is hiring its first U.S.-market advertising agency in 25 or mo ...
- Ford Dominates Domestic Revival
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 23, 2011
Ford, more than any of the Detroit makers, is dominating the domest ...
- Gas Station TV To Expand Nationally
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 23, 2011
Gas Station TV (GSTV), the nation's largest away-from-home television network at fu ...
- Are We Lazy Or Do We Just Hate 'Ferners'?
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 23, 2011
Bnet columnist Jim Edwards points out Americans will not be bothered ...
- Nike Readies LeBron 9
Marketing Daily, - Thursday, September 22, 2011
Nike is readying the LeBron 9, which it says is its fir ...
- Elmo's Tambourine Rocks Toys R Us Hot List
Marketing Daily, Sarah Mahoney - Thursday, September 22, 2011
Toys R Us has unfurled its holiday Hot List, which this ye ...
- General Mills's Earnings Down, But Beat Expectations
Marketing Daily, - Thursday, September 22, 2011
General Mills reported fiscal Q1 profits of $405.6 million (61 cents ...