- Dos Equis Updates Packaging
Marketing Daily, Tanya Gazdik - Monday, October 31, 2011
Mexican beer brand Dos Equis is sprucing up the look of i ...
- It's Official: NBCU Names Yaccarino President Of Cable, Digital Ad Sales
MediaDailyNews, Wayne Friedman - Monday, October 31, 2011
Ex-Turner Broadcasting advertising sales executive, Linda Yaccarino, as expected, has been nam ...
- PBS Produces Documentary, Ads
MediaDailyNews, Fern Siegel - Monday, October 31, 2011
The makers of "America in Primetime," a four-week documentary series on P ...
- WPP Creates Marketing School At Shanghai Art Academy
MediaDailyNews, Steve McClellan - Monday, October 31, 2011
In a bid to address the shortage of advertising and marketing tale ...
- YouTube, Video Sites Become Branding Platform For Hearst, Mountain Dew
Online Media Daily, Laurie Sullivan - Monday, October 31, 2011
YouTube continues to push the site as a branding tool for compani ...
- Mobile Theory Launches Mobile Ads for Non-Mobile Sites
Online Media Daily, Steve Smith - Monday, October 31, 2011
With nearly 80% of major Web sites not yet optimized for mobi ...
- NBCU Confirms Yaccarino To Oversee Digital Sales
Online Media Daily, Gavin O'Malley - Monday, October 31, 2011
NBCUniversal has officially found a new head of digital ad sales ...
- Consolidation Threatens Online Ad Cos.
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 31, 2011
Ready or not, consolidation is coming to the supersaturated ad technology secto ...
- SunTrust Launches Facebook Contest
Marketing Daily, Tanya Gazdik - Friday, October 28, 2011
SunTrust launches the "Classic Moments of Control" contest on its Facebook p ...
- 5 Valuable Remarketing Tips To Do Now
Online Media Daily, Craig Schinn - Monday, October 31, 2011
Remarketing is an extremely efficient tactic for many advertisers. Yet many advertise ...
- What Will Media Advertising Look Like In 2020?
Online Spin, Matt Straz - Monday, October 31, 2011
In just eight years, we will enter the third decade of t ...
- Time Warner Cable Ad Revs Sink 5%
MediaDailyNews, Wayne Friedman - Thursday, October 27, 2011
Time Warner Cable felt the brunt that other media -- including ...
- 4INFO Closes $14 Million Funding
Online Media Daily, Mark Walsh - Thursday, October 27, 2011
Mobile advertising company 4INFO, best known for its SMS text messaging servic ...
- For UK Advertisers, Online Delivers Better ROI Than TV
Online Media Daily, Gavin O'Malley - Thursday, October 27, 2011
In the UK at least, online advertising delivers substantially higher ROI a ...
- Call For Entry For ANDY Awards Says Act Now
Marketing Daily, Karl Greenberg - Wednesday, October 26, 2011
A new campaign for the Andy's by R/GA offers an apocalyptic warni ...
- Political Blues: Meredith TV Revs Tank 10%, Digital Up
MediaDailyNews, Wayne Friedman - Wednesday, October 26, 2011
Meredith Corp. TV revenues sank almost 10% in the first fiscal quart ...
- CPG Keeps Online Video Biz In Business
Online Media Daily, Gavin O'Malley - Wednesday, October 26, 2011
From tasty snacks to toilet paper, consumer packaged-goods are keeping online vid ...
- Digital Ad Spend Up, Better Metrics Needed
Online Media Daily, Gavin O'Malley - Wednesday, October 26, 2011
Brands and agencies will increase spending on digital video advertising by 2 ...
- Sears Rolls Out Localized Online Ads
Online Media Daily, Mark Walsh - Wednesday, October 26, 2011
Sears is finally getting in on the local deals craze. The reta ...
- Detergent Dominates, Women Still The Desired Video Demo
VidBlog, Daisy Whitney - Thursday, October 27, 2011
Seen an ad for detergent in front of that episode of "Mode ...
- HomeAway Selects GSD&M As AOR
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2011
HomeAway, Inc. has selected fellow Austin, Texas-based company, GSD&M, as its advertisi ...
- Rich Media Boosts Mobile Ads
MediaDailyNews, Erik Sass - Tuesday, October 25, 2011
Rich media ad units provide a big boost to mobile advertising click-throu ...
- Clarification: Cassaro Headed Entertainment Networks
MediaDailyNews, David Goetzl - Tuesday, October 25, 2011
The Oct. 25 Media Daily News story should have noted departing NBCUnivers ...
- Real-Time Affiliate Marketing Comes To In-Text Ads
Online Media Daily, Laurie Sullivan - Wednesday, October 26, 2011
Skimlinks plans to launch SkimWords 2.0 Wednesday. The platform provides affiliate lin ...
- Beyond Targeting: The Convergence of Social and Advertising
Online Media Daily, Clara Shih - Tuesday, October 25, 2011
There is something beyond targeting, and it's already becoming incredibly significant ...
- Cassaro Out As President, Comcast Cable Ad Sales
MediaDailyNews, David Goetzl, Joe Mandese - Monday, October 24, 2011
It's turning out to be quite a week in the cable ...
- Google Bid-Per-Call Launches In AdWords
Online Media Daily, Laurie Sullivan - Tuesday, October 25, 2011
Advertisers that see phone calls as a valuable source for leads wi ...
- 5 Ways To End Banner Blindness
Online Media Daily, Daniel Yomtobian - Monday, October 24, 2011
Display ads are the second-largest online marketing channel, according to the IA ...
- Adnetik Shifts Technology Focus From Media To Creative, Uses Machine To Figure What Ads People Want
Online Media Daily, Joe Mandese - Tuesday, October 25, 2011
The digital ad industry has invested billions of dollars to develop syste ...
- Android Tops iOS In App Ad Spend
Online Media Daily, Mark Walsh - Tuesday, October 25, 2011
Android has long since overtaken Apple's iOS as the largest smartphone platfor ...