- Phoenix Launches Media Xchange For Radio
MediaDailyNews, Erik Sass - Wednesday, November 30, 2011
Phoenix Media Xchange has debuted the emediaXchange.com platform for radio advertising. T ...
- TargetSpot Signs 3 New Music Partners
MediaDailyNews, Erik Sass - Wednesday, November 30, 2011
TargetSpot, which operates a large digital audio advertising network, has signed thr ...
- Adobe Acquires Efficient Frontier, Streamlines Ad Buying
Online Media Daily, Laurie Sullivan - Wednesday, November 30, 2011
Adobe scooped up another marketing company Wednesday with the acquisition of Efficie ...
- YouTube Steps Up Analytics, Drills Into Viewer Stats
Online Media Daily, Gavin O'Malley - Wednesday, November 30, 2011
YouTube still dominates streaming media. As such, tracking a campaign's performance ...
- Digital Success: Online Ad Revs Hit Nearly $8B
Online Media Daily, Gavin O'Malley - Wednesday, November 30, 2011
For the third quarter of the year, online advertising revenues were ...
- Millennial Sees Spike In Holiday Mobile Traffic
Online Media Daily, Mark Walsh - Wednesday, November 30, 2011
Mobile ad network Millennial Media had its heaviest traffic ever over la ...
- The 10 Best Ads of 2011
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 30, 2011
From the great Snickers ad with a focus group of sharks a ...
- NBA Broadcasters Courting Advertisers Again
Around the Net In Media, Phyllis Fine - Wednesday, November 30, 2011
NBA broadcasters are attempting to recoup the loss of roughly $100 milli ...
- Madison Avenue Expat Wieser Forecasts Ad Industry's 'New Normal'
MediaDailyNews, Joe Mandese - Wednesday, November 30, 2011
In his first official ad spending forecast since leaving the ad industr ...
- Visible World Expands Addressable Ads Via Tru2way
MediaDailyNews, Wayne Friedman - Tuesday, November 29, 2011
Looking to provide more growth for its addressable advertising efforts, Visible Wor ...
- WPP Adds Glover Park To D.C. Empire
MediaDailyNews, Steve McClellan - Tuesday, November 29, 2011
WPP has agreed to acquire the Washington D.C.-based Glover Park Group, t ...
- Adspace Expands to New Malls, Adds Interactive Guides
MediaDailyNews, Erik Sass - Tuesday, November 29, 2011
One of the nation's leading mall-based digital out-of-home advertising networks is addi ...
- IAB: Q3 Online Ad Revenue Up 22% To $7.9B
Raw, Mark Walsh - Wednesday, November 30, 2011
Internet ad spending grew to $7.9 billion in the third quarter, ...
- IAB: Internet Ad $ Jump 22% In Q3
Raw, Joe Mandese - Wednesday, November 30, 2011
Internet advertising revenues in the U.S. hit $7.88 billion during the thi ...
- John Lewis And Argos Christmas Videos Are The Season's Best So Far
Video Critique, Ed Martin - Wednesday, November 30, 2011
Two of the season's hottest holiday videos, both of them for gia ...
- WordPress Bows Ad Program WordAds
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, November 29, 2011
No, not AdSense. WordAds -- That’s what WordPress.com is calling its ne ...
- Meredith Signs Kimberly-Clark For ROI Guarantees
MediaDailyNews, Erik Sass - Monday, November 28, 2011
Meredith Corp. is unveiling the first major ad client for its "Engageme ...
- Ad-Supported Streaming Soars, Generates Huge Viewership
Online Media Daily, Gavin O'Malley - Monday, November 28, 2011
No wonder Hulu's owners decided not to sell their stakes in t ...
- WPP Acquires The Glover Park Group
Raw, Steve McClellan - Tuesday, November 29, 2011
WPP has acquired the Washington D.C.-based Glover Park Group, the holding compa ...
- A Radio Station Devoted To Songs Used In Ads? What's the Frequency, Kenneth?
Creative Media Blog, Amy Corr - Monday, November 28, 2011
I have a thing for music used in TV commercials. It's borderli ...
- Digital Reshapes China, Aids Booming Ad Economy
Online Media Daily, Steve McClellan - Sunday, November 27, 2011
The digital media revolution is reshaping Chinese society to help make ...
- Why Mobile Marketing Works
Online Media Daily, Kevin McGuire - Monday, November 28, 2011
When you think about it, the mobile channel is a marketer's drea ...
- Cable Predicted To Grow Double Digits Through 2012
MediaDailyNews, Wayne Friedman - Tuesday, November 22, 2011
U.S. domestic cable advertising revenue will grow by double-digit percentages this ye ...
- Invidi Granted Key Patent For Addressable TV Ads
Online Media Daily, Joe Mandese - Tuesday, November 22, 2011
Invidi Technologies, the addressable TV advertising developer whose backers include WPP's Grou ...
- iOS Users Fastest To Upgrade
Online Media Daily, Mark Walsh - Tuesday, November 22, 2011
When it comes to adoption rates for upgrades, the iOS platform easi ...
- Trulia Launches Mobile 'Mapvertising'
Online Media Daily, Mark Walsh - Tuesday, November 22, 2011
Real estate search engine Trulia today kicked off its first "mapvertising" campaig ...
- Video Ad Revs Up 20%, TV Services Drive Growth
MediaDailyNews, Wayne Friedman - Monday, November 21, 2011
Four major countries will see a collective 20% rise in online vid ...
- Publisher Debate: How Private Exchanges Increase Inventory Control And Solve Channel Conflict
Online Media Daily, Manny Puentes - Tuesday, November 22, 2011
The debate among premium publishers and DSPs begs one simple question: "Wi ...
- CPG Drives Amazon Ads, While Yahoo, AOL Falter
Online Media Daily, Mark Walsh - Monday, November 21, 2011
CPG marketers account for the biggest share of Amazon home page ad ...
- QR Mania: Mobile Codes In Magazines Rise 228%
Online Media Daily, Steve Smith - Monday, November 21, 2011
According to a survey of the top 100 magazines in the U. ...