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Results for December 2011
Kids, Comedy Delivers For Advertisers, Brands
MediaDailyNews, Steve McClellan - Thursday, December 29, 2011
It looks like the cuteness factor -- of kids -- worked well ...
IAB Opposes New Child Privacy Rules
Online Media Daily, Wendy Davis - Thursday, December 29, 2011
A proposal by the Federal Trade Commission to broaden privacy regulations by ...
IAB's Rothenberg: Digital, Brand Ads Breakthrough In 2012
Online Media Daily, Laurie Sullivan - Thursday, December 29, 2011
The rise in popularity of tablets will bring back a focus on ...
Creative Must Improve To Secure Cross-Screen Engagement
MediaDailyNews, David Goetzl - Tuesday, December 27, 2011
When it comes to running integrated campaigns across multiple screens, some sales ...
4As: Costs Rose For Spots; Agency Markup Came Down
MediaDailyNews, Steve McClellan - Saturday, December 24, 2011
While year-to-year agency costs for commercial production remained close to flat this ...
Ad Exec's Children, Parents Perish In Fire
MediaDailyNews, Nina Lentini - Monday, December 26, 2011
The three daughters and parents of Madonna Badger, who founded Badger & ...
'X Factor' Sponsors Score Cross-Platform
MediaDailyNews, Wayne Friedman - Saturday, December 24, 2011
Fox's "X Factor" may not have hit the ratings heights as promised ...
Marketers Score With Santa Ads
MediaDailyNews, David Goetzl - Saturday, December 24, 2011
Santa still can deliver gifts to marketers. Four spots featuring the icon ...
Chevrolet Drives Crowd-Sourced Super Bowl Campaign
Online Media Daily, Gavin O'Malley - Saturday, December 24, 2011
One could say that branded, Super Bowl-centered, crowd-sourced video contests are so ...
Affectv Socializes Images, Ads
Online Media Daily, Laurie Sullivan - Saturday, December 24, 2011
Affectv engineers are working on a series of products to make advertising ...
Election Year Tightens Ad Inventory, Demands Nimble Strategy
MediaDailyNews, Steve McClellan - Thursday, December 22, 2011
As if marketers didn't have enough to worry about in 2012, with ...
Social Networking Lags In Capturing Ad Spend
Online Media Daily, Mark Walsh - Thursday, December 22, 2011
Social networking now accounts for one of every five minutes spent online, ...
Pepsi Plugs 2 Super Bowl Spots
MediaDailyNews, David Goetzl - Wednesday, December 21, 2011
PepsiCo, which had said it would be back in the Super Bowl ...
Mobile To Hit 15% Of Ad Spend By 2016
Online Media Daily, Mark Walsh - Wednesday, December 21, 2011
The spread of smartphones and expansion of mobile media will help the ...
FTC Closes Hyundai Probe, Broadens View Of Endorsement
Online Media Daily, Wendy Davis - Wednesday, December 21, 2011
The Federal Trade Commission doesn't plan to bring charges against Hyundai for ...
Most Listeners Stay With Radio Station During Commercial Breaks
Research Brief, Jack Loechner - Thursday, December 22, 2011
Arbitron, Media MonitorsSM, and Coleman Insights, with Arbitron's PPM (Portable People Meter), ...
The End Of Photoshopping?
Around the Net In Media, Phyllis Fine - Wednesday, December 21, 2011
Procter & Gamble's killing of a Cover Girl mascara ad that used ...
New York Life Selects Euro RSCG N.Y. As AOR
Marketing Daily, Tanya Gazdik - Tuesday, December 20, 2011
Mutual life insurance company New York Life has selected Euro RSCG New ...
IPG Mediabrands Gains TV Efficiencies Via Social Media Data
MediaDailyNews, Wayne Friedman - Tuesday, December 20, 2011
A new deal between IPG Mediabrands and Networked Insights will examine social ...
RTB Should Be Known For Quality, Not Just Quantity
Online Media Daily, Andrew Casale - Wednesday, December 21, 2011
The industry needs a new yardstick to qualify data behind impressions. It ...
Facebook Adding Sponsored Stories To News Feed
Online Media Daily, Mark Walsh - Tuesday, December 20, 2011
Facebook will begin inserting its Sponsored Story ads directly into users' news ...
It's A Wonderful, Trackable Life
Marketing Daily, Geoff Gieron - Tuesday, December 20, 2011
Every time a bell rings, an advertiser gets his wings... ...
VeriFone Strikes OOH Deal With NBC TV Group
MediaDailyNews, Wayne Friedman - Monday, December 19, 2011
Out-of-home media platform VeriFone Systems has struck a new deal with NBC's ...
Titan Books Amtrak Contract
MediaDailyNews, Erik Sass - Monday, December 19, 2011
Transit advertising company Titan has won the exclusive right to sell media ...
Super Committees That Work
Online Media Daily, Mike Zaneis - Tuesday, December 20, 2011
Self-regulation that works goes beyond what may merely benefit a company in ...
AdKeeper, Tremor Deal Enhances Viewer Ad Experience
Online Media Daily, Gavin O'Malley - Monday, December 19, 2011
Expanding into video, ad technology provider AdKeeper has reached a major distribution ...
Barclays: Lower Ad Growth For '12
MediaDailyNews, Steve McClellan - Friday, December 16, 2011
In a new report, Barclays Capital is calling 2012 a "low growth ...
TargetSpot Signs Spanish Broadcasting System As Ad Affiliate
MediaDailyNews, Erik Sass - Friday, December 16, 2011
One of the largest digital radio ad networks is growing bigger, with ...
UK Government: Ad Market Runs Fairly
MediaDailyNews, David Goetzl - Friday, December 16, 2011
Media executives of all stripes have long complained about the closed nature ...
MediaBrix Gets $4M In New Funding
Online Media Daily, Fern Siegel - Friday, December 16, 2011
MediaBrix, which offers a suite of social media advertising products, including Social ...
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