- Facebook Rolls Out Promoted Posts, New Page Tools
Online Media Daily, Mark Walsh - Thursday, May 31, 2012
Facebook is taking steps to boost ad spending directly through brand page ...
- Muntzner To VP, Ad Sales At Style Media
MediaDailyNews, Fern Siegel - Wednesday, May 30, 2012
Style Media named Alicia Muntzner vice president, advertising sales for the cab ...
- Not-So-Mad Women: IPG Execs Mark AWNY's 100th By Asserting Female Prerogative
MediaDailyNews, Tyler Loechner - Wednesday, May 30, 2012
Celebrating their 100th anniversary, Advertising Women of New York teamed up wi ...
- Adobe Gives New Meaning To Search Advertising, Makes Online Ads Searchable
Online Media Daily, Laurie Sullivan - Wednesday, May 30, 2012
Adobe developed a method through HTML5 that allows brands to build advertisi ...
- Newspaper Revs Sink 6.9%, Auto Ads Brake
MediaDailyNews, Erik Sass - Tuesday, May 29, 2012
The latest figures for the newspaper industry show no evidence of ...
- Existing Investors Fuel Ace Metrix
MediaDailyNews, David Goetzl - Tuesday, May 29, 2012
Ace Metrix, the research firm that helps advertisers test creative before laun ...
- Tracking The Backlash Against Photoshopping
Around the Net In Media, Phyllis Fine - Tuesday, May 29, 2012
In an age when "everybody" is photoshopping images -- from advertisers ...
- Understanding the Cost-Per-Engagement Ad Model
Online Media Daily, Sebastian Tonkin - Tuesday, May 29, 2012
When paired with strong audience targeting, the CPE model can be extreme ...
- Display Ads' Quality, Numbers Rising On Key Sites
Online Media Daily, Gavin O'Malley - Friday, May 25, 2012
In some much-needed good news, display ads on Yahoo's home page appear ...
- Popeyes Re-releas'n "Rip'n Chick'n" With Interactive Plug-In
Online Media Daily, Tyler Loechner - Monday, May 28, 2012
Popeyes Louisiana Kitchen is celebrating the return of its Rip'n Chick'n ...
- Why Facebook Wants You To Buy Their Phone. A-hum!
SearchBlog, Laurie Sullivan - Tuesday, May 29, 2012
Can a software or cloud computing company become successful building and selli ...
- Net-Connected TV Grows Ad Impressions
MediaDailyNews, Wayne Friedman - Thursday, May 24, 2012
Net-connected TV video ad impressions are five times that of 2011. The ...
- Scripps Exec Notes Scatter Uptick, YouTube Programming Options
MediaDailyNews, David Goetzl - Thursday, May 24, 2012
Scripps Networks Interactive CFO Joe NeCastro says market trends look positive, wi ...
- Out-Of-Home, Cinema Ad Revs Spike
MediaDailyNews, Erik Sass - Thursday, May 24, 2012
Buoyed by increases in a number of categories, out-of-home advertising revenue increas ...
- Fox Sues Dish Network Over AutoHop
MediaDailyNews, Wayne Friedman - Thursday, May 24, 2012
Fox network has filed what analysts believe will be the first ...
- Facebook Still Commands User Loyalty
Online Media Daily, Mark Walsh - Thursday, May 24, 2012
Investors may have grown disenchanted with Facebook, but a new survey sugges ...
- Uncommon Sense: FUCCEM
MediaDailyNews, Jeff Einstein - Thursday, May 24, 2012
Everyone else seems to be engaged in various extraordinary efforts to optimi ...
- Local Cable Grows Political Ad Dollars
MediaDailyNews, Wayne Friedman - Wednesday, May 23, 2012
It may come as no surprise that spot TV is still t ...
- Tablets Expand On Millennial Network
Online Media Daily, Mark Walsh - Thursday, May 24, 2012
The iPad may be the dominant tablet brand, but Android-based rivals a ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, May 23, 2012
Would you give up anything for bacon? Gretzky cutout weathers a mov ...
- Honda Grabs Super Mario For Indy Push
Marketing Daily, Karl Greenberg - Tuesday, May 22, 2012
Unless you're into motorcycles or auto racing, you might not think ...
- Starcom, Dish Battle Over Ad-Skipping AutoHop
MediaDailyNews, Wayne Friedman - Tuesday, May 22, 2012
Starcom MediaVest Group Exchange had been negotiating with Dish Network over ...
- NAB Sues FCC Over Political Ad Reporting
MediaDailyNews, Wayne Friedman - Tuesday, May 22, 2012
The National Association of Broadcasters wants to stop the Federal Communications Commission ...
- Is Facebook An Advertising Medium?
Online Media Daily, Mike Bloxham - Wednesday, May 23, 2012
Just because there is a place for advertising on a given mediu ...
- Advanced Social Media - Amateurs and Agencies Need Not Apply
Online Media Daily, - Wednesday, May 23, 2012
Doing social media should not be just sticking display ads on Faceboo ...
- Google's Motorola Deal Could Up Ad Inventory
Online Media Daily, Laurie Sullivan - Tuesday, May 22, 2012
Google's $12.5 billion acquisition of Motorola Mobility plays into the company's Go ...
- Sense Networks Debuts Location-Based Ad Tools
Online Media Daily, Mark Walsh - Wednesday, May 23, 2012
Tapping into location-based information to serve targeted messages is a challenge. Sen ...
- Big Sports TV Still Commands Attention-Whatever The Cost
TV Watch, Wayne Friedman - Wednesday, May 23, 2012
NBC says it will lose money on the London Olympics, according ...
- TVB Promotes Spot TV As Better Buy
MediaDailyNews, Wayne Friedman - Monday, May 21, 2012
Just days before the 2012-2013 upfront TV ad market is set ...
- Hyundai Stays In The Game
Marketing Daily, Karl Greenberg - Friday, May 18, 2012
hyundai Motor America VP, marketing, Steve Shannon said, in a statement, th ...