- Foursquare Debuts Paid 'Promoted Updates'
Online Media Daily, Mark Walsh - Wednesday, July 25, 2012
A week after rolling out local updates, Foursquare announced "promoted updates" ...
- Search Converting Across Multiple Channels Leads To Higher Clicks, Lower CPCs
Online Media Daily, Laurie Sullivan - Wednesday, July 25, 2012
Increased traffic across mobile devices in Q2 prompted marketers to spend mo ...
- Nobody Ever Cried Over A Banner Before
Online Spin, Cory Treffiletti - Wednesday, July 25, 2012
Super Bowl, Olympics or targeted online advertising? That's the question of t ...
- Online, Retail 'Distribution' Emerge As Strongest Global Ad Categories
MediaDailyNews, David Goetzl - Tuesday, July 24, 2012
A broad category, which includes retail and online shopping, saw the large ...
- Tablets To Lead Mobile Advertising In 2014
Online Media Daily, Mark Walsh - Monday, July 23, 2012
A new report predicts tablets will emerge as the primary platform f ...
- Study Finds 'Viewability' Matters In Search Too, Above-The-Fold Performs Above Average
Online Media Daily, Joe Mandese - Tuesday, July 24, 2012
At a time when the "viewability" of display ad impressions is taki ...
- RPA Hires Helberg For New Media Strategy Post
MediaDailyNews, Wayne Friedman - Saturday, July 21, 2012
RPA has created a new senior media strategy position. Jim Helberg h ...
- Balancing Dueling Goals: Quality And Scale
Online Media Daily, Christopher Hansen - Monday, July 23, 2012
When brands and agencies meet with media and technology companies, their bigge ...
- Moasis Takes Mobile Ads Hyperlocal
Online Media Daily, Mark Walsh - Monday, July 23, 2012
A new mobile ad platform, Moasis Global, promises to help marketers rea ...
- NBA's Brand Logos On Uniforms Squeeze More Sports Marketing Into The Mix
TV Watch, Wayne Friedman - Monday, July 23, 2012
NBA owners have voted to break new advertising ground by approving messagi ...
- 5 TV Spots Earn Emmy Nominations
MediaDailyNews, Wayne Friedman - Thursday, July 19, 2012
The Academy of Televison Arts & Sciences nominated five TV commercials f ...
- SMG Remains World's Largest Media Agency Net, Combined Aegis/Dentsu Ranks No. 3
MediaDailyNews, Joe Mandese - Thursday, July 19, 2012
Publicis' Starcom MediaVest Group once again is the world's largest global med ...
- Publicis Reports Double Digit Revenue And Profits But Weak Organic Growth
Raw, Steve McClellan - Friday, July 20, 2012
Pubicis Groupe reported a 15.5% gain in revenue in the second quart ...
- Swipe This: Metrocard Fronts Now Open To Ads
Around the Net In Media, Phyllis Fine - Thursday, July 19, 2012
In a first, New York's Metropolitan Transit Authority is offering ad spa ...
- GroupM, Dish Team For Addressable Ad Trials
MediaDailyNews, Steve McClellan - Wednesday, July 18, 2012
Canoe and its cable partners couldn't do it, but satellite programmer Di ...
- Media General TV Airs 17% Rev Rise
MediaDailyNews, Wayne Friedman - Wednesday, July 18, 2012
Led by strong political advertising and retrans revenues, TV station group Med ...
- Report: Digital Shops Must Morph Into 'Value Mediators'
Online Media Daily, Steve McClellan - Wednesday, July 18, 2012
Just as the agency world has begun a new wave of consolidatio ...
- Online Video Breaks Ad, Viewer Records
Online Media Daily, Gavin O'Malley - Wednesday, July 18, 2012
Each of the top five video ad properties - including BrightRoll, Hul ...
- Omnicom Reports Revenue Uptick
MediaDailyNews, Steve McClellan - Tuesday, July 17, 2012
Omnicom Group reported a 2.1% gain in revenue for the second quart ...
- Facebook Upgrades Small Business Site
Online Media Daily, Mark Walsh - Tuesday, July 17, 2012
Small businesses account for much of the bread-and-butter advertising on Facebook. ...
- Attribution Requires Marketers To Understand Display Ad Impact
Online Media Daily, Laurie Sullivan - Tuesday, July 17, 2012
Drilling into media paths to determine what drives consumers to purchase ...
- Lessons On Viewable Ads
Online Spin, Cory Treffiletti - Wednesday, July 18, 2012
Since the topic of viewable ads rose to the forefront in t ...
- Should TV Showrunners Share Online Ad Revenue?
Around the Net In Media, Phyllis Fine - Tuesday, July 17, 2012
Coming soon to California courtrooms: a "new frontier in profit-participation lawsuits." That ...
- Local Media Grows Digital Ad Revs
MediaDailyNews, Wayne Friedman - Monday, July 16, 2012
Local digital media revenues will climb at a modest double-digit rate th ...
- DuPont To EVP, Sales, TV Guide Network
MediaDailyNews, Joe Mandese - Monday, July 16, 2012
Michael DuPont has joined TV Guide Network as executive vice president-advertising sal ...
- FCC: Bandwidth Relief Not In Sight
Online Media Daily, Mark Walsh - Monday, July 16, 2012
Congress passed legislation to set aside a chunk of unlicensed spectrum f ...
- Tablets, Smartphones Drive Engagement, Ad Response
Online Media Daily, Mark Walsh - Monday, July 16, 2012
Consumers are more responsive to ads on tablets than smartphones, but bo ...
- Kimberly-Clark Launches Poise Feminine Wellness
Raw, Karl Greenberg - Tuesday, July 17, 2012
Kimberly-Clark is launching the Poise Feminine Wellness line, a new line ...
- 133 Magazines Launched, Outpacing Closures
MediaDailyNews, Erik Sass - Friday, July 13, 2012
New magazine launches outpaced magazine closures by a substantial margin in t ...
- Millward Brown, Affectiva Test Facial Tech In Emerging Markets
MediaDailyNews, Steve McClellan - Friday, July 13, 2012
Millward Brown and Affectiva are expanding their facial recognition technology venture f ...