Brands are finding ways — new and old — to woo consumers.What We Talk About When We Talk About Ad AgenciesOMMA Magazine, John Capone - Friday, September 28, 2012
The future of advertising isn't advertising," says Rei Inamoto, chief creative offic ...
Visit Florida Seeks New CEO, Preps Big CampaignsMarketing Daily, Karl Greenberg - Friday, September 28, 2012
Visit Florida the state's official tourism marketing corporation is looking to fi ...
Global Ad Spend Up 2.4%, Biggest Growth In Mideast, AfricaMediaDailyNews, Wayne Friedman - Friday, September 28, 2012
Global advertising spend picked up still sluggish single-digit growth in the seco ...
Bot Traffic Remains Drain In Ad Industry's PocketOnline Media Daily, Laurie Sullivan - Friday, September 28, 2012
Some 10% of all online traffic is generated by bots that potential ...
Time Inc. Debuts Digital Ad ProductAround the Net In Media, Phyllis Fine - Friday, September 28, 2012
Time Inc. is launching Amplify, a "digital ad unit that pairs i ...
Lexus Partners With Out Marketing Daily, Karl Greenberg - Thursday, September 27, 2012
Gay fashion & lifestyle brand Out has partnered with Lexus, which wi ...
CW Adopts Nielsen Online RatingsMediaDailyNews, Wayne Friedman - Thursday, September 27, 2012
The CW network -- already the forerunner in using new programming metri ...
Belo Launches Digital Trading PlatformMediaDailyNews, David Goetzl - Thursday, September 27, 2012
Belo, the station group that owns the ABC affiliate in Dallas a ...
Marketers: Hispanics Influence Non-Latinos In Brand ChoiceMediaDailyNews, Steve McClellan - Thursday, September 27, 2012
A new WPP, Experian study finds Hispanics are influencing non-Hispanics -- particular ...
Mag Bag: Digital Will Raise Total Magazine RevsMediaDailyNews, Erik Sass - Thursday, September 27, 2012
Magazines' digital advertising is paying off, according to eMarketer, which says th ...
Brand Frustration: Many Local Businesses Don't Utilize Co-op DollarsOnline Media Daily, Laurie Sullivan - Thursday, September 27, 2012
National brands have either begun to reimburse 100% of co-op dollars f ...
Amazon, Apple Battle Over "App Store" NameAround the Net In Online Marketing, Gavin O'Malley - Thursday, September 27, 2012
Amazon.com is asking a federal judge to drop Apple's false advertising clai ...
Vibrant Media Launches Mosaic PlatformMarketing Daily, Karl Greenberg - Wednesday, September 26, 2012
Vibrant Media is making mosaics. Actually, "Mosaic," to be formal about i ...
Old World Industries Partners With NHRAMarketing Daily, Karl Greenberg - Wednesday, September 26, 2012
NHRA (the National Hot Rod Association) has launched a multi-year sponsorship progr ...
Yahoo, Media.net Team On Contextual AdsOnline Media Daily, Mark Walsh - Thursday, September 27, 2012
Yahoo is getting back into the business, serving contextual ads on third-par ...
Video Ads Go 'Native' With Sharethrough Online Media Daily, Gavin O'Malley - Wednesday, September 26, 2012
Riding a wave of interest in "native" ad placements, Sharethrough just debut ...
Telesco Named President, Orion Trading MediaDailyNews, Steve McClellan - Tuesday, September 25, 2012
Tom Telesco has been named worldwide president of Orion Trading, the Interpubl ...
'Economist' Pioneers Digital Rate BaseMediaDailyNews, Fern Siegel - Tuesday, September 25, 2012
The Economist says it is the first to set a digital ra ...
Turner Utilizes 'Funny' Site To Up TV Ad SalesMediaDailyNews, David Goetzl - Tuesday, September 25, 2012
Turner is looking to capitalize on its investment in comedy site Fun ...
Crisp Touts Objective-Focused Ad UnitsOnline Media Daily, Mark Walsh - Tuesday, September 25, 2012
Mobile rich media firm Crisp Media announced a new suite of displ ...
Risk Is RelativeMediaDailyNews, Joseph Jaffe - Tuesday, September 25, 2012
The sad truth is that most advertising stinks. It's unmemorable, instantly forgettabl ...
Resend: U.S. Postal Service Begins RFP ReviewMediaDailyNews, Steve McClellan - Monday, September 24, 2012
A U.S. Postal Service rep has confirmed that the Postal Service h ...
Lower-Income Viewing Offers Distinct Ad OpportunitiesMediaDailyNews, Wayne Friedman - Monday, September 24, 2012
Nielsen says that over the next 10 years, lower-income homes -- whi ...
Cisneros' RedMas Acquires Kontextua, Expands Digital Hispanic PresenceOnline Media Daily, Joe Mandese - Monday, September 24, 2012
RedMas, the digital ad unit of the Cisneros Group of Cos., announc ...
Hi, how are ya? Good to see you. I'd love to get your money. Garfield at Large, Bob Garfield - Monday, September 24, 2012
At a time when brands have less ability to efficiently reach mass ...
Radio Claims Largest Pre-Shopping ReachMediaDailyNews, Erik Sass - Friday, September 21, 2012
Radio reaches the largest audience immediately before peak shopping hours, and al ...
WPP: Brand Agencies Confront 'Slowdown,' China CriticalMediaDailyNews, Steve McClellan - Thursday, September 20, 2012
Despite slow growth in the U.S. and Europe, WPP's Martin Sorrell sa ...
CBS' Moonves Touts Network's Management Style, SportsMediaDailyNews, David Goetzl - Thursday, September 20, 2012
CBS CEO Leslie Moonves reiterated his company's interest in owning a general-entertainme ...
Publicis' Levy: 'Connected Consumer' Key, Digital Focus Is IntenseMediaDailyNews, Steve McClellan - Thursday, September 20, 2012
The future of marketing and communications will focus on the "always connect ...