- Outdoor Revenues Up 4.4%, Benefits From Digital OOH
MediaDailyNews, Erik Sass - Friday, November 30, 2012
Out-of-home advertising revenues grew 4.4% to over $1.5 billion in the thi ...
- 'Psych' Lets Viewers Chose Marketing Tagline
MediaDailyNews, Fern Siegel - Friday, November 30, 2012
Ahead of TV's "Psych" return in February, USA Network is asking viewe ...
- Fullscreen Commits $1M To Promote Online Video
Online Media Daily, Gavin O'Malley - Friday, November 30, 2012
Nurturing the next wave of auteurs, Fullscreen has committed $1 million ...
- Nielsen: When People Look At Toyota, They See Green
Marketing Daily, Karl Greenberg - Thursday, November 29, 2012
New Nielsen data says that consumers think Toyota's Prius vehicles, and t ...
- Nike Advertises on DailyCandy
Marketing Daily, Karl Greenberg - Friday, November 30, 2012
Nike has launched a program with DailyCandy on the latter's "31 Da ...
- Triton Serves Ads For Xbox Music
MediaDailyNews, Erik Sass - Thursday, November 29, 2012
Triton Digital is teaming up with Microsoft to provide a number ...
- Komli Media, Twitter Partner To Expand Southeast Asian Reach
Online Media Daily, Fern Siegel - Thursday, November 29, 2012
Digital media company Komli Media has signed an exclusive partnership agreement wi ...
- IAB Advises Publishers To Monitor Tags
Online Media Daily, Wendy Davis - Thursday, November 29, 2012
Tags on Web sites can provide marketing benefits but also pose priva ...
- Conversion Rates Up 50%, BS Up 100%
Online Media Daily, George Simpson - Friday, November 30, 2012
When, as I often am, you are called to listen to ...
- Pivotal Forecast: WPP Hold, Omnicom Buy
MediaDailyNews, Steve McClellan - Wednesday, November 28, 2012
Advertising and media analyst Brian Wieser has downgraded his stock recommendation f ...
- 'CNN Heroes' Adds New Sponsors, Marketers
MediaDailyNews, Wayne Friedman - Wednesday, November 28, 2012
The annual "CNN Heroes: An All-Star Tribute" has signed up three n ...
- Beat Banner Blindness: Break The Standard
Online Media Daily, Omer Kaplan - Thursday, November 29, 2012
After exposing Internet users to millions of irrelevant ads since the mid-'90 ...
- LinkedIn Launches Ads API Program
Online Media Daily, Mark Walsh - Wednesday, November 28, 2012
LinkedIn on Wednesday announced a new API (application programming interface) program f ...
- Gillette Goes To The Gridiron
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2012
Gillette s tying in to the NFL playoffs to tout its Fusi ...
- Mobile Key For Marketers, But Sites, Apps Disappoint Users
Online Media Daily, Mark Walsh - Tuesday, November 27, 2012
People don't like mobile advertising but research suggests it's more effective th ...
- Ad Industry Asks Supreme Court To Hear Tobacco Marketing Case
Online Media Daily, Wendy Davis - Tuesday, November 27, 2012
Three advertising trade groups are asking the U.S. Supreme Court to agr ...
- SodaStream Ad Rejection Deserves Second Look
TVBlog, David Goetzl - Wednesday, November 28, 2012
At first glance, it appears as if United Kingdom broadcasters should ...
- Global Ad Spend Expected To Go Down
Around the Net In OMD Europe, Nina Lentini - Monday, November 26, 2012
Warc, the marketing intelligence service, expects global advertisingspend to increase by 4. ...
- Mars Wins NASCAR Marketing Award
Marketing Daily, Karl Greenberg - Monday, November 26, 2012
Mars gets the checkered flag for 2012 NASCAR Marketing Achievement Award. T ...
- Another Broadcaster -- ABC -- Takes Legal Aim At Autohop
Around the Net In Media, Phyllis Fine - Monday, November 26, 2012
ABC is seeking a federal injunction to shut down Dish Network' ad-skippi ...
- Lamar Acquires NextMedia Outdoor
MediaDailyNews, Erik Sass - Friday, November 23, 2012
November has been a busy month in terms of M&A activity ...
- Despite Mobile Threat, Rich Media Rises
Online Media Daily, Gavin O'Malley - Monday, November 26, 2012
Rich media is increasingly threatened by the rise of mobile platforms, a ...
- Amex Adds Fox 'New Girl' Deal To Interactive TV Gameplan
Around the Net In Media, Phyllis Fine - Friday, November 23, 2012
Viewers of Fox's "New Girl" wil now be able to buy produc ...
- Ecommerce Engines Test TV
Around the Net In Online Marketing, Gavin O'Malley - Friday, November 23, 2012
Following what has become a tradition for scaling Web companies, a numb ...
- A Heads-Up For The Holiday -- Or, How We'll Avoid The Apocalypse
Mad Blog, - Wednesday, November 21, 2012
Superstorm Sandy. The fiscal cliff. Twinkiecide. Talk about sounding the alarm. Latel ...
- Ford Quotes Tupac For Fusion
Marketing Daily, Karl Greenberg - Wednesday, November 21, 2012
Ford is touting the Ford Fusion to African Americans with a n ...
- Ad Titan Makes AAF's Hall Of Fame
Marketing Daily, Karl Greenberg - Wednesday, November 21, 2012
Gerry Rubin, the co-founder of Honda's agency for 38 years, RPA (whi ...
- Red All Over: Newspaper Revenues Fall In Q3
MediaDailyNews, Erik Sass - Wednesday, November 21, 2012
The second half of the year isn't bringing any relief to t ...
- Marketers: Give Us More Digital For Ads
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Digital marketing shop Adform says research done during ad:tech New York, sugges ...
- Jaguar Launches Ad Campaign For AWD
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Jaguar is launching a new advertising campaign to talk about all whe ...