- Ad Age: 2012's Top Ad Stories
MediaDailyNews, Phyllis Fine - Monday, December 31, 2012
Here's a quick
look at this year's biggest advertising/marketing stories, as select ...
- Forecast: Solid Growth For Global Ad Spend
MediaDailyNews, Wayne Friedman - Friday, December 28, 2012
Media advertising spending grew 5.4% to just under $519 billion in 20 ...
- The Digital Airport: Targeting Travelers On Mobile
Online Media Daily, Noah Tratt - Monday, December 31, 2012
Brands know mobile ads are an effective way to get the messa ...
- Thought For Food
TVBlog, Joe Mandese - Friday, December 28, 2012
There's good news, bad news, and still more bad news for t ...
- Has Advertising Lost Its Creativity?
MediaDailyNews, Neil Klar - Thursday, December 27, 2012
In order to succeed, advertisers must blend the two sides of t ...
- Ram Rolls Into 2013
Marketing Daily, Karl Greenberg - Tuesday, December 25, 2012
Chrysler's Ram truck division is doing something right, particularly in the uber-competiti ...
- TV Spots Rates Hold Steady
MediaDailyNews, Wayne Friedman - Friday, December 21, 2012
For almost two-and-a-half years, broadcast network television commercial costs have been ...
- Walmart Taps Conde Nast For 'Beauty' Pubs
MediaDailyNews, Erik Sass - Friday, December 21, 2012
Retail behemoth Walmart has partnered with Conde Nast to create five issu ...
- Mazda6 Over Times Square
Marketing Daily, Karl Greenberg - Thursday, December 20, 2012
Mazda has erected its first-ever billboard in Times Square. The giant L ...
- IAB Tackles Engagement Issue
Online Media Daily, Gavin O'Malley - Thursday, December 20, 2012
The Interactive Advertising Bureau, along with Radar Research, have outlined three maj ...
- Smart TVs Threaten OTT Boxes, But Data Still Valuable
MediaDailyNews, Wayne Friedman - Wednesday, December 19, 2012
The growing penetration of smart TVs, gaming consoles and other technology cou ...
- Online Sets New Ad Record, Posts First $9 Billion Quarter
Online Media Daily, Gavin O'Malley - Wednesday, December 19, 2012
Continuing to break records, domestic online ad revenues reached $9.26 billion ...
- Brand TLDs To Change Online Advertising, Marketing In 2013
Online Media Daily, Laurie Sullivan - Wednesday, December 19, 2012
The Internet Corporation for Assigned Names and Numbers (ICANN) held a lotte ...
- Pharma Ads Get Lift In Mobile Games
Online Media Daily, Mark Walsh - Wednesday, December 19, 2012
Mobile gaming and pharmaceutical ads may seem an unlikely combination, but n ...
- NBA Launches First 'Hoop Troop' Ad
Marketing Daily, Karl Greenberg - Tuesday, December 18, 2012
The NBA is launching the first spot of its "NBA Hoop Troop ...
- 'THR' Ups Aubry To VP, Advertising
MediaDailyNews, Fern Siegel - Tuesday, December 18, 2012
The Hollywood Reporter has promoted Jonathon Aubry to vice president, consumer, overseei ...
- Nielsen/Arbitron Deal Sparks Concerns Over Competition, Supply Of Ad Market 'Currencies'
MediaDailyNews, Staff Report - Wednesday, December 19, 2012
Nielsen's $1.26 billion deal to acquire Arbitron would make the world's large ...
- Facebook Exchange Integrates Search Data With Ad Targeting
Online Media Daily, Laurie Sullivan - Wednesday, December 19, 2012
Chango will roll out a programmatic advertising platform for Facebook using sear ...
- Facebook Readying Autoplay Video Ads
Online Media Daily, Mark Walsh - Wednesday, December 19, 2012
Facebook is planning to introduce a new video ad unit next ye ...
- Tech Marketers Extra-Sorry To See 'Gossip Girl' End
Around the Net In Media, Phyllis Fine - Tuesday, December 18, 2012
"Gossip Girl," which ended its five-year stint on CW Monday night, w ...
- Mobile Advertising On Fire
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, December 18, 2012
This year, U.S. mobile advertising will nearly triple to more than ...
- Ace Metrix Introduces Emotional Sentiment Index
Marketing Daily, Tanya Gazdik - Tuesday, December 18, 2012
Analytics leader Ace Metrix is introducing the Emotional Sentiment Index (ESI), ...
- Kantar: U.S. Advertising Spending Up 7.1% In Q3
MediaDailyNews, Wayne Friedman - Monday, December 17, 2012
Following earlier similar U.S. advertising reports, Kantar Media said total advertising spendi ...
- Nielsen: Online Company Most Liked TV Ad
Online Media Daily, Laurie Sullivan - Monday, December 17, 2012
The integration of online and television occur in more than numbers fr ...
- Year's Best Spot Truly A Spaghetti Western
Mad Blog, - Friday, December 14, 2012
Recently, my funny, prolific, and prescient MediaPost colleague Bob Garfield, the auth ...
- Static Guard Launches Style Campaign With Soyon An
Marketing Daily, Karl Greenberg - Friday, December 14, 2012
B&G Foods division Static Guard, a line of static-eliminating sprays, has team ...
- Mobile Redefines Retail, Advertising
On Media, Diane Mermigas - Friday, December 14, 2012
Marketers should reach mobile consumers with personalized information, offers and transactions th ...
- IAB: FTC Could 'Play Scrooge' With New Privacy Regs
Online Media Daily, Wendy Davis - Friday, December 14, 2012
One day after dozens of organizations pressed the Federal Trade Commission f ...
- Viacom Sees Ad, Content Growth In Established Cable Nets
MediaDailyNews, David Goetzl - Thursday, December 13, 2012
According to Viacom CEO Philippe Dauman, older-skewing Viacom networks, such as ...
- Facebook Simplifies Ad Offering For SMBs
Online Media Daily, Mark Walsh - Thursday, December 13, 2012
As part of its effort to cultivate small and medium-sized businesses, Facebo ...