- Vonage Taps New Agencies
Marketing Daily, Aaron Baar - Wednesday, January 30, 2013
Internet phone provider Vonage has tapped JWT to handle creative and Horiz ...
- Lincoln To Run Social Sourced Ad In Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 31, 2013
Lincoln Motor Company has tapped three-time Super Bowl champion Emmitt Smith, hip-h ...
- Viacom Slammed, TV Posts 6% Rev Declines
MediaDailyNews, Wayne Friedman - Thursday, January 31, 2013
Viacom had a rough fiscal first-quarter 2013 down 16% in revenue ...
- Super Bowl Ads Gain 'Impact Value' Before Game
MediaDailyNews, Gavin O'Malley - Thursday, January 31, 2013
Some brands advertising during this year's Super Bowl have managed to increa ...
- Toyota Super Bowl Spot Drives YouTube Traffic
MediaDailyNews, David Goetzl - Thursday, January 31, 2013
As marketers continue to build anticipation for their Super Bowl spots, Toyo ...
- Super Bowl Ads Measured In Relevancy, Audi Parks In Top Spot
Online Media Daily, Laurie Sullivan - Thursday, January 31, 2013
Scoring the value of the Super Bowl XLVII these days comes do ...
- 'Atlantic' Issues New Rules For Native Ads
Around the Net In Media, Phyllis Fine - Thursday, January 31, 2013
In the wake of its Scientology advertorial controversy, The Atlantic has issu ...
- DDB Hires Tussing To Oversee Reebok
MediaDailyNews, Steve McClellan - Wednesday, January 30, 2013
DDB Worldwide has hired agency veteran Chris Tussing to oversee the shop ...
- Execs Favor Brand-Specific Ratings, But C3 Remains
MediaDailyNews, Steve McClellan - Wednesday, January 30, 2013
The Association of National Advertisers' commercial ratings "summit" meeting discussed the feasibili ...
- Adap.tv Streamlines Ad Verification, Enhances Ad Targeting
Online Media Daily, Gavin O'Malley - Wednesday, January 30, 2013
In an effort to bolster brands' confidence in the effectiveness of onli ...
- Facebook Revs Up 40%, Propelled By Mobile Gains
Online Media Daily, Mark Walsh - Wednesday, January 30, 2013
Facebook continued its comeback Thursday, reporting revenue growth of 40% in t ...
- Edo's Mobile Pay-Per-Performance Marketplace Captures Local Ad Dollars
Online Media Daily, Laurie Sullivan - Wednesday, January 30, 2013
Mobile platform providers have begun to figure out how small, local business ...
- Feet of Clay - But Really Nice Shoes
Marketing Daily, Claudia Caplan - Wednesday, January 30, 2013
No, son -- you shouldn't get excited when your favorite player hi ...
- Costs For TV Spots Rocket 7%
MediaDailyNews, Steve McClellan - Tuesday, January 29, 2013
Production costs for TV ads jumped sharply in 2011 after being near ...
- Grimaldi Upped To VP, Latin America, Publicitas
MediaDailyNews, Fern Siegel - Tuesday, January 29, 2013
Lucio Grimaldi has been promoted to vice president, Latin America. ...
- ABC Sells More Times Square Signage
MediaDailyNews, David Goetzl - Tuesday, January 29, 2013
An ABC rep firm has added more signage in Times Square ...
- Marketers To Boost Social Ad Spend In 2013
Online Media Daily, Mark Walsh - Tuesday, January 29, 2013
Social media has long been synonymous with "owned" or "earned" media ...
- Kensel Named President, AdVantage Networks
Online Media Daily, Fern Siegel - Tuesday, January 29, 2013
AdVantage Networks, a digital advertising technology provider, named Brendon Kensel as presid ...
- iPhone Users Can Now Clear Ad Identifier
Online Media Daily, Wendy Davis - Tuesday, January 29, 2013
Apple's newest iOS software, released on Tuesday, lets users reset the advertisi ...
- MMA Creating Mobile Coupon Ad Standard
Online Media Daily, Mark Walsh - Wednesday, January 30, 2013
The Mobile Marketing Association has released an updated primer on mobile couponi ...
- Horizon And JWT Selected By Vonage After A Review
Raw, Steve McClellan - Wednesday, January 30, 2013
Telecommunications company Vonage selected Horizon Media for media planning and buying chor ...
- Zales Ads Challenged, Injunction Barring Claims Denied
MediaDailyNews, Steve McClellan - Monday, January 28, 2013
Zales Celebration Diamonds "most brilliant" diamonds ad claim has been challenged. B ...
- Facebook Page Post Ads Outperform Standard Display
Online Media Daily, Mark Walsh - Monday, January 28, 2013
Back in August, Facebook began testing its page post ad unit ...
- Yahoo Bests Revenue, Earnings Expectations
Online Media Daily, Mark Walsh - Monday, January 28, 2013
Yahoo's fourth-quarter financial results showed that Marissa Mayer still has work ...
- Hyundai Canada Touts Hybrid Sonata In SB
Raw, Karl Greenberg - Tuesday, January 29, 2013
For the second year in a row, Hyundai Auto Canada Corp ...
- Open Unhappiness
Garfield at Large, Bob Garfield - Monday, January 28, 2013
It is embarrassing, and a bit perplexing -- and admittedly a b ...
- Super Bowl Scores Nearly $4 Million Per Spot
MediaDailyNews, Wayne Friedman - Friday, January 25, 2013
This year's average Super Bowl commercial price is expected to climb ...
- Advertisers Link With Oscar Site, ABC App
MediaDailyNews, David Goetzl - Friday, January 25, 2013
The Oscars may be a month away, but advertisers are starting ...
- Kia Super Bowl Ad Screened First In Cinemas
MediaDailyNews, Steve McClellan - Friday, January 25, 2013
For the second year in a row, Kia Motors America is showcasi ...
- MMA/IAB Release Mobile Creative Guidelines
Online Media Daily, Mark Walsh - Friday, January 25, 2013
The Mobile Marketing Association and the Interactive Advertising Bureau have teamed ...