- Hyundai, Coke Top Oscar Ad Effectiveness
MediaDailyNews, Wayne Friedman - Thursday, February 28, 2013
Most TV commercials that performed best during this year's Oscars on A ...
- The 2013 OnMedia 100 Top Companies
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 28, 2013
This year's OnMedia100 top companies -- plus 30 to watch -- represe ...
- Ramirez Expected To Be Appointed FTC Chairman
Around the Net In Media, Phyllis Fine - Thursday, February 28, 2013
President Barack Obama plans to nominate Edith Ramirez as the next chairm ...
- ANA Opposes Minnesota Ad Tax
MediaDailyNews, Fern Siegel - Wednesday, February 27, 2013
The ANA has written to Minnesota Gov. Mark Dayton and members ...
- Time Warner: TV Everywhere Can Secure Robust VOD
MediaDailyNews, David Goetzl - Wednesday, February 27, 2013
An early backer of TV Everywhere, Time Warner isn't approaching the platfo ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, February 27, 2013
A billboard's afterlife. Glassblowing on your iPhone. Let's launch! ...
- Gardiner Departs Deutsch
Raw, Steve McClellan - Thursday, February 28, 2013
Well-regarded media agency veteran Peter Gardiner, partner and chief media officer ...
- Invision Buys Theory M
MediaDailyNews, Fern Siegel - Tuesday, February 26, 2013
Invision, Inc. has acquired Theory M, a media consulting and software developme ...
- AMC Gains Nearly 17% In Ad Revs
MediaDailyNews, Wayne Friedman - Tuesday, February 26, 2013
AMC Networks posted strong fourth-quarter advertising business -- but net profits we ...
- Digital Ad Targeting Pays Off In Political Ads
Online Media Daily, Gavin O'Malley - Tuesday, February 26, 2013
Rather than Barack Obama or The New York Times' data diviner Na ...
- Mindshare Ups Minero To Run Content Strategy Practice
MediaDailyNews, Steve McClellan - Monday, February 25, 2013
WPP media agency Mindshare has formed a new content marketing and strateg ...
- Radio's Local Online Ad Revs Rocket 14%
MediaDailyNews, Erik Sass - Monday, February 25, 2013
Local online advertising revenues for broadcast radio stations and groups will increa ...
- Audio Delivers Strong Brand Awareness
MediaDailyNews, Erik Sass - Monday, February 25, 2013
Audio advertising content is a strong channel for triggering brand identification ...
- IAB Adds 5 New Ad Units, Interactivity Highlighted
Online Media Daily, Gavin O'Malley - Monday, February 25, 2013
The Interactive Advertising Bureau has unveiled five new ad units, which ...
- TV Ads Viewed Online Up Brand Recall
Online Media Daily, Wayne Friedman - Monday, February 25, 2013
Moving TV ads to digital video ads increases a brand's recall ...
- The Future Of Advertising Will Be...
Online Spin, Max Kalehoff - Tuesday, February 26, 2013
"What will advertising look like in 2020?" That was the question pos ...
- Real-Time Branding (Race To The Bottom?) Native Advertising Requires Impact and Scale
Real-Time Daily, Skip Brand - Tuesday, February 26, 2013
This past week, I sat down with Sean Cullinane, vp of sal ...
- Opera Merges Mobile Ad Businesses
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 25, 2013
Mobile browser maker Opera is consolidating its mobile ad businesses into o ...
- IPG 2012 Revs Flat, Client Losses Cited
MediaDailyNews, Steve McClellan - Friday, February 22, 2013
The Interpublic Group reported a 2012 revenue total of $6.9 billion, do ...
- Charter Revs Rise On Net, Video, But Drop On Cable
MediaDailyNews, Wayne Friedman - Friday, February 22, 2013
Charter Communications fourth-quarter revenues climbed, due to its video, Internet, commercial a ...
- 72andSunny To Handle Global Ad Duties For Chrome
MediaDailyNews, Steve McClellan - Friday, February 22, 2013
MDC Partners' 72andSunny, the ad agency that tweaked Apple iPhone devotees ...
- Goodyear Rolls Out NASCAR Partnership
MediaDailyNews, Karl Greenberg - Friday, February 22, 2013
Goodyear will launch a marketing campaign kicking off a new five-year partnersh ...
- Hallmark Channels' Upfront, Scatter Market Gains Rocket
MediaDailyNews, Wayne Friedman - Friday, February 22, 2013
Crown Media Holdings' Hallmark Channel struggled to improve ad revenue for i ...
- Washington Post Co. Cable Revs Help Offset Newspaper Declines
MediaDailyNews, Erik Sass - Friday, February 22, 2013
The Washington Post Co. saw revenues from its newspaper division fall 1 ...
- Dish Network Tries To Crash Fox Sports 'Daytona 500' TV Race
MediaDailyNews, Wayne Friedman - Sunday, February 24, 2013
Dish Network used some in-show branded entertainment to sneak into Fox Sport ...
- Google To Give "Offer Extensions" Broad Rollout
Around the Net In Online Marketing, Gavin O'Malley - Friday, February 22, 2013
Google is reportedly readying a broader rollout of its Offer Extensions servic ...
- Comcast Brings Back 'Dish Heads'
Marketing Daily, Aaron Baar - Thursday, February 21, 2013
Comcast is bringing back the isolated, "dish head" community (that is relia ...
- Comcast Bans Gun Ads
MediaDailyNews, Fern Siegel - Thursday, February 21, 2013
Comcast Corp. will no longer accept ad for guns or retailers selli ...
- MDC Partners Pass $1 Bil Revenue Mark For 2012
MediaDailyNews, Steve McClellan - Thursday, February 21, 2013
Agency holding company MDC Partners crossed the $1 billion revenue mark f ...
- FBX Drives Lower CPMs, Web Retargeting More Clicks
Online Media Daily, Mark Walsh - Friday, February 22, 2013
Since formally launching in September, Facebook Exchange, the real-time bidding platform h ...