- Universal Uses Van Wagner Blimp To Promote 'Despicable Me 2'
MediaDailyNews, Erik Sass - Friday, March 29, 2013
Universal Pictures is promoting "Despicable Me 2," scheduled for release on Ju ...
- Answering Wanamaker's Question: How To Make All Ad Dollars Work
MediaDailyNews, Bob Mattson - Friday, March 29, 2013
Wanamaker is credited as saying: "Half the money I spend on advertisi ...
- Omnicom: Harrison Ends Run As Chairman, Remains DAS Adviser
MediaDailyNews, Steve McClellan - Thursday, March 28, 2013
After a 21-year run with the company Thomas L. Harrison is steppi ...
- DoubleClick Tools Down For Most Of Thursday, Ad Serving Unaffected
Online Media Daily, Laurie Sullivan - Thursday, March 28, 2013
Google DoubleClick for Publishers, DoubleClick for Advertisers and Dart Sales Manager ca ...
- LinkedIn Makes Pitch For More Consumer Tech Ads
Online Media Daily, Mark Walsh - Thursday, March 28, 2013
As LinkedIn continues to ramp up its ad offerings, it's making ...
- Backpage Wins Permanent Order Blocking Tennessee Sex-Trafficking Law
Online Media Daily, Wendy Davis - Thursday, March 28, 2013
In a victory for Backpage.com, a federal judge in Tennessee has permanent ...
- Why Luxury Brands Love Native: The Agency Perspective
Online Media Daily, Krizia Manzano - Friday, March 29, 2013
Incorporating native advertising in media buys empowers agencies to challenge publishers ...
- Nationwide's Media Business In Review
MediaDailyNews, Steve McClellan - Wednesday, March 27, 2013
Columbus, Ohio-based Nationwide insurance company has put its media agency assignment in ...
- Velti Rolls Out Mobile Ad Network
Online Media Daily, Mark Walsh - Wednesday, March 27, 2013
Mobile marketing firm Velti on Wednesday announced the launch of a n ...
- Facebook Expands App Ad Targeting
Online Media Daily, Mark Walsh - Wednesday, March 27, 2013
Facebook on Wednesday rolled out enhanced targeting features for its mobile a ...
- JWT Axes Staffers Over Controversial Online Ford Ads
MediaDailyNews, Steve McClellan - Tuesday, March 26, 2013
JWT confirmed Tuesday that it was meting out some harsh discipline ...
- TapSense Launches M3 Cloud
Online Media Daily, Fern Siegel - Tuesday, March 26, 2013
Mobile marketing platform TapSense launched the M3 Cloud for agencies, designed ...
- Facebook Tests FBX Ads In News Feed
Online Media Daily, Mark Walsh - Tuesday, March 26, 2013
Facebook has begun testing ads sold through the Facebook Ad Exchange (FB ...
- Games.com Adds Developer's Service To AOL
Online Media Daily, Gavin O'Malley - Wednesday, March 27, 2013
Continuing an aggressive expansion, Games.com is slated to officially launch an automat ...
- Browser Displacing Dial, Digital Pumping Up Radio Volume
Online Media Daily, Joe Mandese - Wednesday, March 27, 2013
Digital ad sales pumped up what otherwise would have been an essential ...
- A Weak Upfront? AT&T Suggests No
TVBlog, David Goetzl - Wednesday, March 27, 2013
AT&T has a considerable marketing budget and operates in an exceedingly competiti ...
- WPP, Ford Apologize For Controversial Ads
MediaDailyNews, Steve McClellan - Monday, March 25, 2013
WPP and client Ford have apologized for a series of controversial onli ...
- Tablet Gaming Is Hacking And Slashing Other Platforms
MoBlog, Steve Smith - Tuesday, March 26, 2013
Gaming on tablets is so compelling that it not only is t ...
- BuzzMedia Spins Into SpinMedia, Revamps Network
Online Media Daily, Gavin O'Malley - Monday, March 25, 2013
On the heels of cutting about a fifth of its workforce, pop-cultu ...
- DirecTV Joins Crowded Upfront Lineup
TVBlog, David Goetzl - Tuesday, March 26, 2013
There's something to be said for DirecTV's confidence in wading into t ...
- Kontera: For Ads, The Big Reveal Is A Big Mistake
Marketing Daily, Sarah Mahoney - Friday, March 22, 2013
While it's hard to definitely say which strategy works better, new da ...
- Network Scatter Records Slight Uptick
MediaDailyNews, Wayne Friedman - Friday, March 22, 2013
TV's advertising scatter market -- to many still an all-important predicator ...
- Richards Group Entangled In Sony, Bridgestone Lawsuit
MediaDailyNews, Steve McClellan - Friday, March 22, 2013
Ad shop The Richards Group has been dragged into an ongoing cou ...
- Campaign Asks Olympics To Keep Wrestling
MediaDailyNews, David Goetzl - Friday, March 22, 2013
With their sport possibly falling out of the Olympics, USA Wrestling a ...
- AdWords Adding Fee For Phone Calls
Around the Net In Online Marketing, Gavin O'Malley - Friday, March 22, 2013
Starting next month, Google will begin charging AdWords advertisers a fee ...
- Media Buyers Split On C7, Expect Low CPM Increases
MediaDailyNews, David Goetzl - Thursday, March 21, 2013
Media buyers are split down the middle on whether the national ...
- News Analysis: Media, Big Data Loom Large In GOP Reinvention
MediaDailyNews, Erik Sass - Thursday, March 21, 2013
With many pundits and grassroots organizers calling for a reexamination of t ...
- Native + Content: A Powerful Advertising Combination
Online Media Daily, Skip Brand - Friday, March 22, 2013
Two of the biggest trends in the industry today are content marketi ...
- Native Video Ads Outperform Pre-Roll Ads
Online Media Daily, Gavin O'Malley - Thursday, March 21, 2013
Continuing to push the promise of scalable "native" advertising, Sharethrough just releas ...
- Young People Are Not What They Used To Be. Who Knew?
MediaDailyNews, Gabe Samuels - Thursday, March 21, 2013
In case you are wondering whether and how today's young market researche ...