- Adland Chiefs Earn Major Dollars, Nadal Drops From No. 1 Spot
MediaDailyNews, Steve McClellan - Tuesday, April 30, 2013
In 2011, Miles Nadal, founding CEO of MDC Partners, was the highest-pa ...
- Yieldex, Operative Integrate To Help Publishers Monetize Ads Better
Online Media Daily, Fern Siegel - Tuesday, April 30, 2013
Yieldex, a provider of inventory and revenue management solutions for digital publisher ...
- NewFronts 2013: Will Money Shift To Web?
Online Media Daily, Gavin O'Malley - Tuesday, April 30, 2013
Throwing cold water on this year's Digital Content NewFronts, some analysts dou ...
- Aww: Facebook Ads With Animal Images Get Most 'Likes'
Online Media Daily, Mark Walsh - Tuesday, April 30, 2013
No wonder cat photos and videos are an Internet cliche -- th ...
- Meredith Extends Ad Guarantees
MediaDailyNews, Erik Sass - Monday, April 29, 2013
Meredith Corp. is expanding its Sales Guarantee program, allowing more advertisers ...
- Clean Shave: Grey Wins Gillette's Global Ad Business
MediaDailyNews, Steve McClellan - Monday, April 29, 2013
WPP ad shop Grey has been awarded lead global creative advertising responsibiliti ...
- Sinclair Benefits From Station Sales, Revs Jump 32%
MediaDailyNews, Wayne Friedman - Monday, April 29, 2013
Sinclair Broadcast Group, the big Baltimore-based 134 TV station group, took ...
- Integrating Marketing Key, Yet Challenges Remain
MediaDailyNews, Steve McClellan - Monday, April 29, 2013
Integrated marketing communications is easier said than done -- and marketers fa ...
- Is Your Marketing Starting A Conversation?
Online Media Daily, Sean O'Neal - Tuesday, April 30, 2013
Each marketing effort must be evaluated using a combination of paid, own ...
- Yahoo Introduces In-Stream Ad Format
Online Media Daily, Mark Walsh - Monday, April 29, 2013
Jumping on the native ad bandwagon, Yahoo is launching a pair ...
- Yahoo Unveils New Media Projects, Video Ad-Buying Method
Online Media Daily, Gavin O'Malley - Monday, April 29, 2013
Yahoo unveiled a slew of new media projects, partnerships, and program expansio ...
- Online Video Rivals TV For Viewers
Online Media Daily, Gavin O'Malley - Monday, April 29, 2013
Casting the industry's NewFront efforts in a brighter light, new research sho ...
- Facebook CPMs Dip, Ad Revs Rise Overall
Online Media Daily, Mark Walsh - Monday, April 29, 2013
A seasonal shift in ad spending and expanded inventory led to low ...
- Speak Not Of Love. In Fact, Just Shut Up
Garfield at Large, Bob Garfield - Monday, April 29, 2013
In an unexpected display of breathtaking courage, Johnson & Johnson has launch ...
- Mazda Goes Big With 'Game Changers'
Marketing Daily, Karl Greenberg - Friday, April 26, 2013
Mazda to launch biggest integrated campaign since the company's Irvine, Calif.-based U. ...
- WPP Revs Rise 4%, New Biz Nets $1.5B
MediaDailyNews, Steve McClellan - Friday, April 26, 2013
WPP reported revenues for the first quarter of more than $3.9 billio ...
- Clear Channel ClearVision TV, Kids Programming Take Off At Dallas Airport
MediaDailyNews, Erik Sass - Friday, April 26, 2013
Clear Channel Airports has brought its new airport TV network, ClearVision, ...
- Havas Media, DG Ad Partnership Crosses TV, Online
Online Media Daily, Laurie Sullivan - Monday, April 29, 2013
Havas Media and DG will announce a global cross-media partnership Monday ...
- Google Gains Viewable Impressions Accreditation, Viewable Ads Double CTR
Online Media Daily, Laurie Sullivan - Friday, April 26, 2013
Google gained Media Rating Council accreditation for its viewability measurement solution, Acti ...
- ZO Revises Downward Its 2013 Global Ad Growth Forecast
Raw, Steve McClellan - Monday, April 29, 2013
ZenithOptimedia revised its 2013 global ad spending forecast Monday, predicting that expenditur ...
- Slight Uptick Projected For 2013 U.S. Advertising
MediaDailyNews, Steve McClellan - Friday, April 26, 2013
U.S. advertising is projected to grow 1.2% for 2013, with total med ...
- MDC Partners Upbeat About Business, Records 13.6% Rev Gain
MediaDailyNews, Steve McClellan - Thursday, April 25, 2013
MDC Partners reported a 13.6% gain in revenue for the first quart ...
- Local TV Ad Forecast To Hit $21B By 2017
MediaDailyNews, Wayne Friedman - Thursday, April 25, 2013
Local television ad dollars are expected to slowly rise over the ne ...
- Global Ad Spend Rises, Entertainment, Telecommunications Categories See Uptick
MediaDailyNews, Wayne Friedman - Thursday, April 25, 2013
Global ad spending improved moderately in 2012 with telecommunications, consumer goods a ...
- NYTCO Circ Revenues Up, Ad Revenues Down
MediaDailyNews, Erik Sass - Thursday, April 25, 2013
The New York Times Co. reported that circulation revenues rose in t ...
- Medialets Hires comScore's Bolger To Lead Agency Relations
Online Media Daily, Mark Walsh - Thursday, April 25, 2013
Mobile ad firm Medialets on Thursday announced the appointment of ex-comScore executi ...
- Outcast Taps Nielsen Media, Metrics Model
MediaDailyNews, Erik Sass - Wednesday, April 24, 2013
Outcast Media, which operates a digital out-of-home video network reaching consumers ...
- VW Utilizes DirecTV's Addressable Ad Platform
MediaDailyNews, Steve McClellan - Wednesday, April 24, 2013
For the first time, Volkswagen of America is testing the addressable advertisi ...
- Media General: Q1 Revs Flat, But Retrans Fees, Digital Up
MediaDailyNews, Wayne Friedman - Wednesday, April 24, 2013
Restructuring into more of a pure-play TV company, Media General is maki ...
- New FTC Digital Advertising Guidelines Impact Advertisers
Online Media Daily, Olga Spaic - Thursday, April 25, 2013
What does the Federal Trade Commission's recently updated guidelines for digital advertisi ...