- Y&R's New Texas Outpost
MAD, Steve McClellan - Wednesday, July 31, 2013
Y&R North American CEO Matt Anthony is starting to put his sta ...
- WPP's Geometry Has Sweet New Digs In New York
MAD, Steve McClellan - Wednesday, July 31, 2013
In June WPP said it was bundling several existing activation specialist uni ...
- IPG To Automate 50% Of Media Buying, Expand Programmatic
MediaDailyNews, David Goetzl - Wednesday, July 31, 2013
Interpublic's media operations are working to automate all transactions within the ne ...
- CBS Posts Strong Rev Gains, TV Licensing Propels Growth
MediaDailyNews, Wayne Friedman - Wednesday, July 31, 2013
Following on the heels of NBC's double-digit revenue gains earlier in t ...
- NBCU Posts Big Ad Gains, Comcast Revs Up 7%
MediaDailyNews, Wayne Friedman - Wednesday, July 31, 2013
Comcast's NBCUniversal posted big double-digit percentage gains in advertising revenues in t ...
- 'Cleveland Plain Dealer' Cuts Newsroom, A.H. Belo and Journal Publishing Revs Drop
MediaDailyNews, Erik Sass - Wednesday, July 31, 2013
The newspaper industry was hit with more bad news mid-week, as t ...
- Facebook's Reach Rivals TV, Social Net To Launch Video Ads
Online Media Daily, Mark Walsh - Wednesday, July 31, 2013
Video ads are coming to Facebook. The social network plans to a ...
- Yelp Revenue Surges 69% On Local, Mobile Gains
Online Media Daily, Mark Walsh - Wednesday, July 31, 2013
Yelp reported a 69% gain in revenue in the second quarter, fuel ...
- DMA Says Complaints Show Confusion About Ad Targeting
Online Media Daily, Wendy Davis - Wednesday, July 31, 2013
Consumers don't accurately distinguish between behaviorally targeted ads and other types ...
- Facebook Prepping TV-Like Ads
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, July 31, 2013
Facebook is reportedly preparing to start sell TV-like ads (but on i ...
- JWT Slapped With Copyright Suit Over Award-Winning Campaign
MAD, Steve McClellan - Tuesday, July 30, 2013
A year ago JWT Puerto Rico was basking in the glow ...
- At Richards' New Digs, The Inventory Will Go Down The Stairwell Every Night
MAD, Joe Mandese - Wednesday, July 31, 2013
The Richards Group -- the architects for such memorable campaigns as "E ...
- NBC Upfront Records 17% Hike, Net To Debut 3 New Comedies
MediaDailyNews, David Goetzl - Tuesday, July 30, 2013
NBC has wrapped its prime-time upfront deal-making, perhaps landing as much ...
- Discovery Revs Up, OWN Making Money
MediaDailyNews, Wayne Friedman - Tuesday, July 30, 2013
Discovery said its U.S. networks climbed 13% in overall revenues to $7 ...
- LinkedIn Extends Sponsored Updates To All Advertisers
Online Media Daily, Mark Walsh - Tuesday, July 30, 2013
A week after announcing the launch of Sponsored Updates, LinkedIn is extendi ...
- Search Dayparting Strategy Becomes Part Of How Facebook Augments TV Advertising
SearchBlog, Laurie Sullivan - Wednesday, July 31, 2013
Marketers have heard lots about Twitter's move to cozy up with televisi ...
- Are Developers True Creatives?
Truth In Advertising, Jon Bond - Wednesday, July 31, 2013
I recently had lunch at a well-known private club, which brands itse ...
- Big Issues For POG Merger: Client Conflicts And Bloated Costs
MAD, Steve McClellan - Monday, July 29, 2013
Betrothed CEOs John Wren of Omnicom Group and Maurice Levy of Public ...
- Scale Is A Big Deal; No It's Not
MAD, Steve McClellan - Monday, July 29, 2013
The proposed Publicom merger has raised the issue: Does Scale matter anymo ...
- NBC's Greenblatt: 'Event' Programs Key For Networks
MediaDailyNews, Wayne Friedman - Monday, July 29, 2013
With broadcast audience erosion still at 4% to 7% per season ...
- CBS Airs Shows On Amazon, But Unsure Of Viewing Numbers
MediaDailyNews, Wayne Friedman - Monday, July 29, 2013
New TV shows may be in the dark for some time wh ...
- 5 Ways To Improve Viewability
Online Media Daily, Sheila Buckley - Tuesday, July 30, 2013
There has been a call for more creativity in the industry ...
- Adicio Powers 7 Newspapers' Auto Sites
Online Media Daily, Fern Siegel - Monday, July 29, 2013
Adicio, a provider of interactive classified advertising software for media companies, h ...
- Publishers Need To Heed Video's Call
Around the Net In Online Marketing, Gavin O'Malley - Monday, July 29, 2013
The time has finally arrived for news publishers to mount serious vid ...
- MDC Back On The Acquisition Trail
MAD, Steve McClellan - Friday, July 26, 2013
After an 18 month hiatus on new acquisitions, MDC Partners is ba ...
- It's A Bouncing $34.1 Billion Ad Galaxy: Publicis Omnicom
Marketing Daily - Top of the News, Thom Forbes - Monday, July 29, 2013
As the data-driven advertising cosmos expands at a dizzying rate, the Mil ...
- Interpublic, What Do You Bid?
Mediapsssst, Staff Report - Monday, July 29, 2013
Less than 24 hours after Publicis and Omnicom officially confirmed their merge ...
- The Real Story Behind Publicom
Truth In Advertising, Jon Bond - Monday, July 29, 2013
What is the real deal here? You know it's not in t ...
- TV Global Spend Up 3.5%, Display Ads Rise
MediaDailyNews, Wayne Friedman - Thursday, July 25, 2013
Worldwide television advertising witnessed moderate growth in the first quarter of th ...
- Internet Ad Spending Up Globally, But TV Still King
Online Media Daily, Mark Walsh - Thursday, July 25, 2013
Spending on online display advertising rose 26.3% globally in the first quart ...