- CPMs Rise By Single Digits On Cable Nets
MediaDailyNews, Wayne Friedman - Monday, September 30, 2013
The cost per thousand viewers for advertisers continues to rise on cab ...
- LinkedIn Native Ad Unit Forecast To Hit $46 Million In 2014
Online Media Daily, Mark Walsh - Monday, September 30, 2013
A new analyst report forecasts that LinkedIn's recently launched native ad un ...
- Almost Half Of U.S. Smartphone Users Find In-App Ads 'Disruptive'
Online Media Daily, Mark Walsh - Monday, September 30, 2013
Marketers aren't crafting ads carefully enough to suit the smaller smartphone scre ...
- NebuAd Partner WOW Defeats Wiretapping Lawsuit
Online Media Daily, Wendy Davis - Monday, September 30, 2013
The Internet service provider WOW has defeated a long-running privacy lawsuit stemmi ...
- 'Breaking Bad' Breaks Ratings And Ad-Fee Records For AMC
Around the Net In Media, Phyllis Fine - Monday, September 30, 2013
While "Breaking Bad" aficionados debate the wonderfulness of the series finale (che ...
- Desmond Resigns From Tremor Board
MAD, Steve McClellan - Friday, September 27, 2013
Starcom MediaVest Group CEO Laura Desmond has resigned from the board ...
- Sincerely Truman, The Movie Critic
Mediapsssst, Richard Whitman - Monday, September 30, 2013
Seattle-based agency tells film director J.J. Abrams how to make a bett ...
- Facebook Seeks Better Ads In News Feed
Online Media Daily, Mark Walsh - Friday, September 27, 2013
Facebook on Friday said it is rolling out changes to its algorit ...
- Facebook Wins $3 Million Spam Award Against Power.com
Online Media Daily, Wendy Davis - Friday, September 27, 2013
The shuttered social networking aggregation service Power Ventures and its founder, Ste ...
- Surprise! Analysts Say Facebook, Google Have Big Edge as Ad Dollars Shift to Mobile
Around the Net in Video, P.J. Bednarski - Friday, September 27, 2013
Facebook and Google have big user bases, and that's critical as ...
- Advertisers Are People Too
MAD, Brian Wieser - Friday, September 27, 2013
While consumer trends are worth assessing in a general and very long-te ...
- IPG's Publicom War Room
MAD, Steve McClellan - Friday, September 27, 2013
Girding for battle on the pitch front IPG is looking closely ...
- Gyro Tapped to 'Humanize' Cisco's New Megarouter
MAD, Steve McClellan - Friday, September 27, 2013
YouTube and Vine are part of a story-driven, multiplatform campaign to illustra ...
- Eight O'Clock Coffee Launches TV Spots
Marketing Daily, Karlene Lukovitz - Friday, September 27, 2013
After a seven-year hiatus from television advertising, Eight O'Clock Coffee has launch ...
- Twitter Partners With NFL
MediaDailyNews, Wayne Friedman - Thursday, September 26, 2013
Twitter has made another TV partnership deal -- this time with t ...
- The Mother Of All 'Bush' Campaigns
Mediapsssst, Richard Whitman - Friday, September 27, 2013
And no, we don't mean the President (either one of them). Als ...
- Photobucket, Born Way Back in 2003, Is Still Making a Splash
VidBlog, P.J. Bednarski - Friday, September 27, 2013
Back when user generated photos and videos were still largely a pi ...
- Microsoft: Tips On Consumer Trends
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 26, 2013
Natasha Hritzuk, senior director of consumer insights at Microsoft, shares insights ...
- Great Dove Ad, But It Forgot One Thing
Around the Net in Video, P.J. Bednarski - Thursday, September 26, 2013
Those Dove Real Beauty sketches were massively popular. But while the a ...
- Does Commercial Programming Have a Future In UGC World?
Around the Net in Video, P.J. Bednarski - Thursday, September 26, 2013
So as there appears to be an abundance and continuous stream ...
- ANA, AAAA Issue New Agency Search Guidelines
MAD, Steve McClellan - Thursday, September 26, 2013
The new recommendations are designed to help both sides cut to t ...
- For Ads 'Stupid, Simple Ideas' Work Pretty Well Sometimes
MAD, Steve McClellan - Wednesday, September 25, 2013
Oh, and guess what? Consumers don't necessarily want to be touched ...
- 'Dallas Morning News' Bows Native Ads
MediaDailyNews, Erik Sass - Wednesday, September 25, 2013
More newspaper and magazine publishers are trying out native advertising, in whi ...
- The Horror! Law Firm Bests Agency In Battle Of The Ad Bands
Mediapsssst, Richard Whitman - Thursday, September 26, 2013
Reigning champ JWT's Jam With Toast is toasted in the annual Advertisi ...
- Opera Debuts New Voice, Video Ads
Online Media Daily, Mark Walsh - Wednesday, September 25, 2013
Opera Mediaworks, the mobile advertising unit of browser maker Opera, introduced n ...
- ZenithOptimedia Launches VideoLab Workshop and Help Tools for Online Video Advertisers
Online Video Daily, P.J. Bednarski - Thursday, September 26, 2013
ZenithOptimedia, part of the giant Publicis Groupe today announced the global laun ...
- Some Mobile Users--A Lot of Them Actually --Will Watch An Ad They're Invited to Skip, YouTube Discovers
VidBlog, P.J. Bednarski - Thursday, September 26, 2013
YouTube is discovering its mobile users are three times more likely ...
- Bing Ads Get Extended Security Validation
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 25, 2013
Microsoft has adopted Extended Validation SSL certificates on the Bing Ads W ...
- Aegis Triples Down In China, Buys TRIO
MAD, Steve McClellan - Tuesday, September 24, 2013
The digital agency, which had $6 million in revenue last year wi ...
- Sir Martin, Moderator-In-Chief
MAD, Steve McClellan - Tuesday, September 24, 2013
The WPP CEO drew a standing-room only crowd at an Advertising We ...