- Maxus Wins $220 Million L'Oreal Assignment
MAD, Steve McClellan - Thursday, October 31, 2013
WPP's Maxus has won L'Oreal's media planning and buying account in t ...
- The Current Buzz: Check Out How Photoshop Rearrranges A Model's Body
Around the Net in Video, P.J. Bednarski - Thursday, October 31, 2013
This video, from Global Democracy, has been getting a lot of attenti ...
- Dentsu Expands In-Store Operations
MAD, Staff Report - Thursday, October 31, 2013
With the consumer markets expanding rapidly in both markets, Dentsu said Thursd ...
- Mitchell To Drive Growth At Maxus Canada
MAD, Staff Report - Thursday, October 31, 2013
Kerry Mitchell has been named Growth Driver for Maxus Canada, a n ...
- Grey's Myhren Elevated To Worldwide CCO
MAD, Steve McClellan - Wednesday, October 30, 2013
Tor Myhren, creator of the "E*Trade Baby," has been named worldwide chi ...
- Startups: Bring More Than Code To The Marketing Table
MAD, Steve McClellan - Thursday, October 31, 2013
At a Y&R "boot camp" in New York this week, entrepreneurs a ...
- Banksy Works Up A Lather, And Repeats
Mad Blog, - Wednesday, October 30, 2013
"Talent, I believe, is most likely to be found among nonconformists, dissenter ...
- I Still Don't Heart That Cannes-Winning Oreo Thing
Mediapsssst, Richard Whitman - Thursday, October 31, 2013
Andrew Teman couldn't believe it when the "Dunk in the Dark" campai ...
- Facebook Tops Expectations On Strong Mobile Gains
Online Media Daily, Mark Walsh - Wednesday, October 30, 2013
Thanks again to surging mobile ad sales, Facebook on Thursday reported reven ...
- Bing Debuts Hero Ad Unit To Enhance Brand Searches
Online Media Daily, Laurie Sullivan - Wednesday, October 30, 2013
Microsoft has introduced a pilot for a Bing Smart Search ad un ...
- My Secret For Finding Great People
Truth In Advertising, Jon Bond - Thursday, October 31, 2013
The marketing world has changed, and so have the types of peop ...
- Online Video Advertising for the Holidays--What's the Right Approach?
VidBlog, P.J. Bednarski - Thursday, October 31, 2013
Should online advertising during the holiday season be devoted to the brand-strokin ...
- Can Pushing "Pins" Make Pinterest Rich?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 30, 2013
Breaking into the recommendation business, Pinterest will now push “related pins” ...
- UM Incubator Hatches Pixlee
MAD, Steve McClellan - Wednesday, October 30, 2013
The new platform, which just received $1.5 million in seed funding, curat ...
- VML Absorbs Studiocom
MAD, Steve McClellan - Wednesday, October 30, 2013
The latest in a series of expansion moves this year, it ad ...
- Krystal Restaurants Spots Feature New, Original Theme Song
Marketing Daily, Karlene Lukovitz - Wednesday, October 30, 2013
A just-launched regional TV campaign for Southeastern U.S. fast-food chain Krystal Restauran ...
- Global Ad Spend For Automotive Dips, Industry/Services Rises
MediaDailyNews, Wayne Friedman - Tuesday, October 29, 2013
Two of the worldwide largest media spenders -- automotive and financial ...
- Silver Screens Playbook: Screenvision To Guarantee On Nielsen Demos
MediaDailyNews, Erik Sass - Tuesday, October 29, 2013
Screenvision, which operates the country's second-largest cinema advertising network, has signed ...
- Sundance Launches 'Adventure' Ad To Promote 'Returned'
MediaDailyNews, Fern Siegel - Tuesday, October 29, 2013
Sundance Channel is launching an interactive digital storytelling ad campaign, "Choose Yo ...
- So Spooky: McKinney Conducts Ghost Hunt
Mediapsssst, Richard Whitman - Wednesday, October 30, 2013
The shop converted a cigarette factory into its Durham headquarters a f ...
- Tremor Announces New Performance Based Pricing Models
Online Video Daily, P.J. Bednarski - Wednesday, October 30, 2013
Trying for a leg up in the super competitive digital advertising marke ...
- When to Binge? Content Providers, Studios Are Changing Their Thinking
VidBlog, P.J. Bednarski - Wednesday, October 30, 2013
Once,content creators-studios and networks-were satisfied, if, after the first run, programs we ...
- SpringBoard Video Sells 3-D-Like Effects to Advertisers
Around the Net in Video, P.J. Bednarski - Tuesday, October 29, 2013
SpringBoard Video, in suburban LA, launched a service that adds 3-D-like effec ...
- British Analyst Warns ITV May Be Ill-Prepared for U.K. Online Ad Surge Ahead
Around the Net in Video, P.J. Bednarski - Tuesday, October 29, 2013
Despite various management reshuffles over the last few years aimed at boosti ...
- Midsized Media Shops Remain Strong
MAD, Melissa Lea - Tuesday, October 29, 2013
KSL Media went belly up for a unique set of reasons. B ...
- MDC Drives Q3 Growth With Big New Business Haul
MAD, Steve McClellan - Tuesday, October 29, 2013
CEO Nadal tells analysts that the company saw a "tremendous amount" ...
- Oh, The Enormity!
Mediapsssst, Richard Whitman - Tuesday, October 29, 2013
For ad guys bigger Is always better. Just ask the founders ...
- Are You A Human Launches PlayThru
Online Media Daily, Fern Siegel - Monday, October 28, 2013
Are You a Human, a Detroit start-up that specializes in game-based verificati ...
- Republicans Will Hoot at Obamacare Website in a 'Daily Show' Ad Tonight
VidBlog, P.J. Bednarski - Tuesday, October 29, 2013
The Republican National Committee is buying time on "The Daily Show" ...
- Interactivity Is Great For Advertising, When It's Done Right
Around the Net in Video, P.J. Bednarski - Monday, October 28, 2013
There are problems with measurement, for sure, but interactive advertising is ...