- AOL's Susan Lyne Explains It All
Around the Net in Video, P.J. Bednarski - Friday, November 29, 2013
AOL Brand Group CEO and all-around content expert Susan Lyne sat do ...
- Publicis Groupe To Form New Media Network
MAD, Steve McClellan - Friday, November 29, 2013
Publicis Groupe confirmed Thursday that it has acquired a little more th ...
- McCann Creates Voice Signature Tool For New Gun Control Effort
MAD, Steve McClellan - Wednesday, November 27, 2013
Called a first, the tool converts individual voices that are recorded onli ...
- FirstBank Uses Seniors To Motivate Wannabes
Marketing Daily, Tanya Gazdik - Friday, November 29, 2013
A unique video campaign for FirstBank features three accomplished senior citizens w ...
- Mag Bag: Publishers Clearing House Winner Doesn't Like Magazines
MediaDailyNews, Erik Sass - Wednesday, November 27, 2013
The conventional wisdom is wrong: You don't actually have to buy a ...
- GoDaddy Founder Buys Arizona Ad Agency
Mediapsssst, Richard Whitman - Friday, November 29, 2013
If anybody can tart up Adland more than it already is it ...
- Uptick In Online Advertising Leads To Increase In Holiday Ecommerce
Online Media Daily, Laurie Sullivan - Wednesday, November 27, 2013
Expect consumers to spend more online this holiday season as U.S. retaile ...
- Spiil Games Spews Stats on State of the Booming Video Game Biz
Around the Net in Video, P.J. Bednarski - Wednesday, November 27, 2013
Spill Games report on trends for 2014 sees big growth. Interesting stat ...
- YouTube Will Spotlight TED Award Nominees' Videos
Around the Net in Video, P.J. Bednarski - Wednesday, November 27, 2013
Google's YouTube will help TED showcase the most imaginative and creative vid ...
- B-List Celebs Will Sell-ebrate Pay-Per-View Wedding
Around the Net in Video, P.J. Bednarski - Wednesday, November 27, 2013
Journey rocker Neal Schon is tying the knot with Real-Housewife-turned-White-House-gate-crasher Michaele Sala ...
- Hasbro Names OMD Global Lead Media Agency
MAD, Steve McClellan - Tuesday, November 26, 2013
The Omnicom shop picked up North America media duties and consolidated chor ...
- TV Ad Spending Dips Nearly A Point, Will Rebound In 2014
MediaDailyNews, Wayne Friedman - Tuesday, November 26, 2013
Television advertising growth is expected to dip for the calendar year 20 ...
- Posterscope Gets Mobile Data For U.K. Outdoor Campaigns
MediaDailyNews, Erik Sass - Tuesday, November 26, 2013
Posterscope's U.K. operation has signed a deal for mobile network usage da ...
- Consumers Want More Scrooge In Their Holiday Ads
Mediapsssst, Richard Whitman - Wednesday, November 27, 2013
They're cranky from all that shopping and the kids probably deserve co ...
- Advertisers Continue To Waste Money On Fraudulent Clicks
Online Media Daily, Laurie Sullivan - Tuesday, November 26, 2013
Click fraud continues to run rampant across the Internet through hijacked machin ...
- Samsung Video Ads Were the Most Seen on Visible Measures List for 2013
VidBlog, P.J. Bednarski - Wednesday, November 27, 2013
Visible Measures tabulated its list of 10 brands whose videos got t ...
- Best Buy Bets on Good Behavior on Black Friday
Around the Net in Video, P.J. Bednarski - Tuesday, November 26, 2013
Best Buy is asking its customers to create Vines on Black Frid ...
- Sounds Familiar: Mindshare, Shazam Create Audio Engagement Platform
MAD, Steve McClellan - Monday, November 25, 2013
WPP's Mindshare Worldwide and audio recognition platform Shazam said today they a ...
- Sporting Life: McGovern Named President, Optimum Sports
MAD, Steve McClellan - Monday, November 25, 2013
He helped found the unit 10 years ago and under his wat ...
- Media Spend Up Across The Board
MediaDailyNews, Wayne Friedman - Monday, November 25, 2013
Media spending was moderately up in October, with digital and TV spendi ...
- Clear Channel Airports Creates Radio Station For O'Hare, Midway
MediaDailyNews, Erik Sass - Monday, November 25, 2013
Travelers at Chicago's O'Hare and Midway airports will have access to ...
- ABC's Sales Exec Watkins Retires
MediaDailyNews, Wayne Friedman - Monday, November 25, 2013
Longtime senior ABC advertising sales executive John Watkins is retiring after ...
- Publicis and Omnicom Could Learn A Thing or Two From Allen & Gerritsen
Mediapsssst, Richard Whitman - Tuesday, November 26, 2013
As part of their integration strategy A&G and acquired agency Nieman implement ...
- Leveraging the Seven Basic Story Types For Video Ads
Video Insider, Todd Pasternack - Tuesday, November 26, 2013
According to author Christopher Booker, there are seven basic plots for storie ...
- Shopping Expedition: MARS, Nomadic Forge Alliance
MAD, Steve McClellan - Friday, November 22, 2013
Shopper specialist MARS Advertising and digital shop Nomadic Agency have formed ...
- Mindshare's Lang Promoted to Chief Content Officer
MAD, Steve McClellan - Monday, November 25, 2013
Mindshare's new North American CEO Colin Kinsella continues to put his sta ...
- TargetSpot, Echo Nest Partner For Online Radio Targeting
MediaDailyNews, Erik Sass - Friday, November 22, 2013
Digital radio advertising network TargetSpot has partnered with music intelligence company T ...
- Radio Revs Edge Up
MediaDailyNews, Erik Sass - Friday, November 22, 2013
Radio revenues ticked up in the last quarter, with a 1% increa ...
- Did DDB Copy "Yogi's First Christmas" For John Lewis Christmas Ad?
Mediapsssst, Richard Whitman - Monday, November 25, 2013
Suspicions aroused because both works use references to hibernating bears and ala ...
- Agencies Want More From Facebook Mobile Ads
Online Media Daily, Mark Walsh - Friday, November 22, 2013
The rapid rise of Facebook's mobile ad business is well documented, goi ...