- Revelens Makes Online Video Interactive, Monetizes Bookmarks
Online Video Daily, Laurie Sullivan - Friday, May 30, 2014
Start-up Revelens plans to release a video player that bookmarks clips whi ...
- UK Agency Omobono Jumps The Pond To Chicago
MAD, Larissa Faw - Friday, May 30, 2014
The UK-based B-to-B shop is establishing its first U.S. beachhead this summe ...
- MDC Investor Roystone Capital Ups Stake
MAD, Steve McClellan - Friday, May 30, 2014
The institutional investor appears to be capitalizing on a downturn in t ...
- Havas, Craftsman Aim To Make Father's Day Sing
MAD, Larissa Faw - Friday, May 30, 2014
And not just at the cash register -- although that's part ...
- Omnicom's Organic Awarded Digital AOR Duties For Foster Farms
MAD, Steve McClellan - Friday, May 30, 2014
Timed to coincide with the client's 75th anniversary, a new campaign develop ...
- U.S. Ad Market Forecast To Spike 6.2% In 2014
MediaDailyNews, Wayne Friedman - Friday, May 30, 2014
The U.S. advertising market will continue to have a strong year. MoffettNathans ...
- GSD&M Wins $50M Chipotle Account
Around the Net In MediaPost's Agency News, Steve McClellan - Thursday, May 29, 2014
Austin, TX-based GSD&M, part of Omnicom Group has been selected by restaura ...
- Hero Hacker's Talents Showcased In New 'Watch Dogs' Campaign
MAD, Larissa Faw - Thursday, May 29, 2014
The new Ubisoft videogame follows a hacker and his efforts to se ...
- IPG Shares Continue Run-Up, Volume Soars
MAD, Steve McClellan - Thursday, May 29, 2014
Speculation has intensified about a possible sale of the company as rumo ...
- Michael Sussman Promoted To President Of BAV Worldwide, Y&R
MAD, Steve McClellan - Thursday, May 29, 2014
Michael Sussman has been promoted to president of BAV Worldwide, Y&R ...
- Hispanic On Demand Unveils Digital Ad Platform
MediaDailyNews, Erik Sass - Thursday, May 29, 2014
More marketers are focusing on the U.S. Hispanic market, while Hispanic audienc ...
- Was GSD&M Not Cool Enough For The Sexy Side Of Chipotle's Business?
Mediapsssst, Richard Whitman - Thursday, May 29, 2014
Hmm. Was Austin-based GSD&M not cool enough to have been chosen ...
- PCH Launches Mobile Ad Optimization Service
Mobile Marketing Daily, Laurie Sullivan - Thursday, May 29, 2014
Publishers Clearing House will release a mobile-ad optimization service on the Liqu ...
- 'Guardian' Updates App With New Ad Options
Mobile Marketing Daily, Mark Walsh - Thursday, May 29, 2014
The 'Guardian' on Thursday launched a major redesign of its mobile a ...
- Hard To Be Offended By Ad You Can't Find
Online Media Daily, George Simpson - Friday, May 30, 2014
When I read that Time Inc. planned to put ads on t ...
- FreeWheel, Adap.tv Partner, Will Collaborate On FourFronts Marketplace
Real-Time Daily, Tyler Loechner - Thursday, May 29, 2014
FreeWheel and AOL's Adap.tv on Thursday announced a partnership that will s ...
- Ad Wake-up Call: Half Of Adults Surveyed Use 4+ Social Networks
Social Media & Marketing Daily, Gavin O'Malley - Friday, May 30, 2014
Rather than resign themselves to a few social networks, consumers continue ...
- Everybody's Talking About Viewability And That Ain't Good
VidBlog, P.J. Bednarski - Friday, May 30, 2014
The viewability problem, once confined to nervous conversations at online video conferenc ...
- Turtle Wax Launches 'Shiny' New Campaign
MAD, Larissa Faw - Wednesday, May 28, 2014
Developed by its new agency of record, O'Keefe, Reinhard & Paul (OKRP ...
- Fore! MetLife's New Golf-Themed Ad Campaign
MAD, Larissa Faw - Wednesday, May 28, 2014
Miami-based advertising agency Crispin Porter + Bogusky developed the ads for MetLif ...
- Ed Powers Named CEO Craft Worldwide
MAD, Steve McClellan - Wednesday, May 28, 2014
He replaces Fred Schuster, who left the McCann global production and distributi ...
- POG A 'Shattered Dream,' Levy Says
MAD, Steve McClellan - Wednesday, May 28, 2014
At the Publicis Groupe annual meeting Wednesday CEO Maurice Levy told shareholde ...
- White Castle Wants To Come Party With You
MAD, Larissa Faw - Wednesday, May 28, 2014
The fast-food chain's ad shop Zimmerman, part of Omnicom, has created ...
- Wrestling WIth The Native Advertising Debate
MediaDailyNews, - Thursday, May 29, 2014
Lost in the rhetoric about native advertising is that journalism has alwa ...
- Agency Signs Deal To Take Space In One World Trade Center
Mediapsssst, Richard Whitman - Wednesday, May 28, 2014
And here we go. KiDS Creative has signed a 15-year lease f ...
- PubMatic Names Ex-Hearst Magazines Chairman Black To Board Of Directors
Real-Time Daily, Tyler Loechner - Wednesday, May 28, 2014
Supply-side platform (SSP) PubMatic on Wednesday announced it has appointed Cathie Blac ...
- DigitasLBi Provides SocialFlow Ad Tech To Enhance Paid, Owned, Earned Media
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, May 28, 2014
Social relationship platform SocialFlow just scored a partnership with DigitasLBi. Per t ...
- Pixel-Sized Ads And Other Viewability Tricks
Around the Net in Video, P.J. Bednarski - Wednesday, May 28, 2014
Programmatic ad buying makes bogus ad views harder to track, and fraudste ...
- TBWA Acquires Germany's Heimat
MAD, Larissa Faw - Tuesday, May 27, 2014
Heimat co-founder and CEO Matthias von Bechtolsheim will serve as chairman ...
- Eleven, Dignity Health Team Up for Random Acts Of 'Vineness'
MAD, Larissa Faw - Tuesday, May 27, 2014
The "Kind Vine" campaign works by enlisting Vine celebs to spread rand ...