- Mad Men or Mad Math: The Decline and Rebirth of Online Advertising
MAD, Satish Polisetti - Thursday, July 31, 2014
Currently, online ads are defined primarily by size and dimensions -- wi ...
- BSSP Wins Blue Shield Of California Account
MAD, Larissa Faw - Thursday, July 31, 2014
Healthcare has a new advocate. Blue Shield of California named marketing communicatio ...
- TWC Registers Uptick In Subscribers, 3.2% In Revs
MediaDailyNews, Wayne Friedman - Thursday, July 31, 2014
Time Warner Cable, in the process of being merged with Comcast Corp ...
- Discovery Q2 Revs Up Nearly 13%, Global Revs Soar
MediaDailyNews, Wayne Friedman - Thursday, July 31, 2014
Discovery Communications, which posted big double-digit advertising gains for its second-quarter earnin ...
- LinkedIn Steady Rev Growth Hits $534M
Social Media & Marketing Daily, Mark Walsh - Thursday, July 31, 2014
LinkedIn on Thursday reported that revenue rose 47% in the second quarte ...
- Twitter's Amplify And Other Video Ad Launchers Could Be Its Future
Around the Net in Video, P.J. Bednarski - Thursday, July 31, 2014
Twitter is increasingly focused on extending sponsored content to other Websites, usi ...
- ABC, 4C Insights Expand Alliance To Enhance Social, Sponsorships
MediaDailyNews, Wayne Friedman - Wednesday, July 30, 2014
ABC says it will use social data to customize and evaluate b ...
- Global Ad Growth Up 6%, BRIC Leads Expansion
MediaDailyNews, Wayne Friedman - Wednesday, July 30, 2014
Worldwide advertising growth will continue to move modestly higher this year, ...
- Yelp Posts Surprise Profit, Revs Up 61%
Mobile Marketing Daily, Mark Walsh - Wednesday, July 30, 2014
Yelp reported a 61% gain in revenue in the second quarter, whi ...
- RTL Teams Up with SpotXChange, Eyeing Opportunities Worldwide
VidBlog, P.J. Bednarski - Thursday, July 31, 2014
German broadcast giant RTL Group announced it's buying 65% of programmatic ...
- Facebook Ditching "Gifts" Service
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, July 30, 2014
Facebook is giving up on Gifts. Next month, the social giant pla ...
- In A World Of 24/7 Shopping, "Shopper" Doesn't Exist
MAD, Jon Hamm - Tuesday, July 29, 2014
The discipline of shopper marketing is being made redundant by technology. ...
- Future Of Advertising: Report Finds 22% Of Marketers Believe All Online Ads Will Be Native
MediaDailyNews, Tyler Loechner - Tuesday, July 29, 2014
A new report from content marketing platform OneSpot and digital media consultan ...
- NY Times Co. Loses Ground In Second Quarter
Around the Net In Media, Gavin O'Malley - Tuesday, July 29, 2014
During the second quarter, digital gains couldn’t make up for print loss ...
- StrawberryFrog 'Hearts' Ehrmann Mixim Greek Yogurt
MAD, Larissa Faw - Monday, July 28, 2014
MIXIM, a new fat-free Greek yogurt , is launching an integrated advertisi ...
- Privacy Coalition Urges FTC To Block Facebook's Behavioral-Advertising Plan
Online Media Daily, Wendy Davis - Tuesday, July 29, 2014
The TransAtlantic Consumer Dialogue argues that Facebook's new initiative marks a departu ...
- Gasp?! A Good Looking Video Ad Gets More Engagement, A PointRoll Study Shows
VidBlog, P.J. Bednarski - Tuesday, July 29, 2014
Point Roll conducted tests to discover if high-resolution online ads registered mo ...
- Mail Online's Ad Revenues Soar By Nearly 50%
Around the Net In OMD Europe, Tanya Gazdik - Monday, July 28, 2014
Mail Online increased its advertising revenue by 49% in the quarter ...
- You May Already Have Won!
Garfield at Large, Bob Garfield - Monday, July 28, 2014
It's all about the relationship -- the bond of trust. Sometimes ...
- MRM//McCann Lands AOR Assignment From Cisco Systems
MAD, Steve McClellan - Friday, July 25, 2014
The assignment is being led globally from MRM//McCann's Salt Lake City offic ...
- Harman, kbs+ Tackle Sound Degradation In The Digital Age
MAD, Larissa Faw - Friday, July 25, 2014
The audio brand and its agency of record kbs+ are launching ...
- Grey SF Drives New Ryder Campaign
MAD, Larissa Faw - Friday, July 25, 2014
Ryder's first major campaign in nearly two decades is designed to rai ...
- To Die For
Real MAD, Stan Mack - Monday, July 28, 2014
...
- Netflix Seeks Creative Agency
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 25, 2014
Netflix plans to launch in Germany, France, Austria, Switzerland, Belgium and Luxembou ...
- Geico's $1 Billion Gecko Keeps Working
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 25, 2014
Berkshire Hathaway-owned Geico spent $935 million in advertising last year, almost three tim ...
- Google Study Shows Strong Link Between Video And UK Car Buyers
Around the Net in Video, P.J. Bednarski - Friday, July 25, 2014
Google study of UK consumers finds 75% of consumers will use onli ...
- YuMe Launches New Ad Units That Work Across All Devices
Around the Net in Video, P.J. Bednarski - Friday, July 25, 2014
YuMe launched a new set of multiscreen video ad units that wo ...
- Activist Investor Elliott Associates Discloses 6.7% Stake In IPG
MAD, Steve McClellan - Thursday, July 24, 2014
The investor had been rumored to be buying up shares in la ...
- MediaCom, Goodby Silverstein Get Global eBay Assignments
MAD, Steve McClellan - Thursday, July 24, 2014
The shops were selected as the online auction and fixed-price transaction compa ...
- Piston Tapped For New Yakult USA Campaign
MAD, Steve McClellan - Thursday, July 24, 2014
The integrated campaign -- including TV, online video, in-store, social and digit ...