- Publicis-Criteo Deal Rumors Surface
Around the Net In MediaPost's Agency News, Staff Report - Friday, August 29, 2014
Speculation surfaced in French newspaper reports Friday that Publicis Groupe is ...
- Havas Posts 5.7% First Half Organic Growth
MAD, Steve McClellan - Friday, August 29, 2014
That's a marked improvement over a year ago when the company report ...
- GumGum Names Rosner CRO
MediaDailyNews, Erik Sass - Friday, August 29, 2014
GumGum, which specializes in digital in-image advertising, has named digital media veter ...
- Razorfish Appoints Deb Boyda Central Region President
MAD, Steve McClellan - Thursday, August 28, 2014
The agency veteran and former spirits marketer will manage the Austin a ...
- Web Sites, Newspapers Blur Visual Cues Of Sponsored Blogs, Native Ads
MediaDailyNews, Mark Walsh - Thursday, August 28, 2014
Many publishers are still experimenting with different combinations of labels, fonts, borde ...
- Here's How Many Resumes You Should Expect For That Open Creative Position
Mediapsssst, Richard Whitman - Thursday, August 28, 2014
A recent survey from The Creative Group offers up insight for agenci ...
- A Mantra For Online Advertising And Life: Don't Be Clever
Online Spin, Kaila Colbin - Friday, August 29, 2014
I travel a lot, OK? And, back in the day, I us ...
- Apple Mac Prototype Engineer Joins Vungle To Lead Engineering
Online Video Daily, Laurie Sullivan - Friday, August 29, 2014
One of the co-inventors of the original Apple Macintosh, Marc LeBrun, h ...
- Radio Down 2nd Quarter; Off-Air Up; Expecting Better 2nd Half
Research Brief, Jack Loechner - Friday, August 29, 2014
According to the RAB, Radio's Q2 '14 revenue performance was moderate, do ...
- Facebook Expands Event Ads To Mobile
Social Media & Marketing Daily, Mark Walsh - Thursday, August 28, 2014
In the latest tweak to its ad system, Facebook is extending i ...
- Social Nets Don't Drive TV Engagement
Social Media & Marketing Daily, Gavin O'Malley - Thursday, August 28, 2014
There has been a lot made of the connection -- or la ...
- Colin Barlow Named COO GroupM Global
MAD, Steve McClellan - Wednesday, August 27, 2014
In the newly created position, Barlow will lead financial oversight, acquisitions, corpora ...
- Hey Millennials (And the Rest of the Ad Industry), Respect Your Elders!
Mediapsssst, Richard Whitman - Wednesday, August 27, 2014
Lending some credence to the fact that "old people" still have ...
- Media Fragmentation Means Ad World's Future Based On Audience, Not Content
Online Spin, Dave Morgan - Thursday, August 28, 2014
Content may be king, but the future of media buying in ...
- Sojern Adds Wahi As VP, Product & Insights
Real-Time Daily, Tyler Loechner - Wednesday, August 27, 2014
Sojern, a programmatic ad platform for travel advertisers, on Wednesday announced t ...
- Marc LeBrun: Engineering The Prototype Of The Original Apple Macintosh
SearchBlog, Laurie Sullivan - Thursday, August 28, 2014
What do you think about after being one of the co-inventors ...
- Facebook Adds Targeting Based On Connection Speed
Social Media & Marketing Daily, Mark Walsh - Wednesday, August 27, 2014
Facebook is expanding mobile targeting further by allowing marketers to tailor a ...
- What Gen Z Stars Mean For Advertising
Video Insider, Mallory Russell - Thursday, August 28, 2014
The use of celebrities is one of the most effective creative approach ...
- Luth Discovers The Value Of Consumer Privacy ($100 A Month)
Around the Net in Mobile, Gavin O'Malley - Wednesday, August 27, 2014
How much is your privacy worth? For some, $100 a month ...
- Is Apple Making A Massive IPad?
Around the Net in Mobile, Gavin O'Malley - Wednesday, August 27, 2014
If consumers have room in their lives (and backpacks) for a massi ...
- WPP Posts Nearly 9% Organic Growth For The First Half
MAD, Steve McClellan - Tuesday, August 26, 2014
WPP reported an 11.3% revenue gain for the first half of 20 ...
- GroupM Acquires France's Keyade
MAD, Steve McClellan - Tuesday, August 26, 2014
The acquired company's attribution software will be integrated within the data, tool ...
- Why Aren't More Hispanic Shops In Adland's Vanguard?
MAD, Marty Orzio - Tuesday, August 26, 2014
Perspective is everything, I suppose. I began to appreciate how difficult clien ...
- State Farm Enlists SNL Favorites
Marketing Daily, Tanya Gazdik - Tuesday, August 26, 2014
The integrated campaign marks the start of a relationship with Lorne Michael ...
- Product Design Firm Gets Attention of Ogilvy New York by Placing A Billboard Right Across the Street
Mediapsssst, Richard Whitman - Tuesday, August 26, 2014
Now here's a little item that might start a trend. Because, ...
- InMobi Brings Factual's Location Data To Mobile Ad Platform
Mobile Marketing Daily, Tyler Loechner - Wednesday, August 27, 2014
InMobi, a mobile ad platform, and Factual, a location-based data platform, ha ...
- Good, Bad, Ugly: Madison Ave. Vs. Wall Street Exchanges
Programmatic Insider, Skip Brand - Wednesday, August 27, 2014
Since the mid-2000s, Madison Ave has been compared to Wall Street. Th ...
- When Skipping Ads Are Good For The Advertisers
VidBlog, P.J. Bednarski - Wednesday, August 27, 2014
Minteye is marketing an ad format that allows consumers to slide ...
- Connectivity Leadership Up For Grabs Among Carmakers
MAD, Steve McClellan - Monday, August 25, 2014
A new study from MRY concludes that automakers have to do ...
- Driver Digital Teams With Judy Travis For Shows, Product Launches
MediaDailyNews, Fern Siegel - Monday, August 25, 2014
Driver Digital, a cross-platform family company, will represent the YouTube star ...