- National Vs. Local Smackdown: How Well Do Advertisers Stand Up?
MAD, Larissa Faw - Tuesday, September 30, 2014
YP (formerly YellowPages.com) works to bring local consumer insight to national bran ...
- Twin Peaks Selects New Dallas Shop As Its Lead Creative Agency
MAD, Larissa Faw - Tuesday, September 30, 2014
Restaurant chain Twin Peaks has named 3Headed Monster, the newly launched Dallas-bas ...
- Office Depot Selects McCann And UM For $100M Creative, Media Account
MAD, Steve McClellan - Tuesday, September 30, 2014
The selection comes after a review in the wake of last year ...
- Taco Bell Should Have Read Bob Hoffman's Anti-Millennial Rant
Mediapsssst, Richard Whitman - Tuesday, September 30, 2014
Despite the fact that Ad Contrarian's Bob Hoffman recently gave Millennial-obsessed markete ...
- Marriott Hotel Starting A Red Bull-Like Channel
Around the Net in Video, P.J. Bednarski - Tuesday, September 30, 2014
Can a brand be a programmer. Well, it works for Red Bu ...
- Publicis Groupe, AOL Expand Ad Partnership To Include Programmatic Video And Linear TV
MAD, Steve McClellan - Monday, September 29, 2014
The companies said the move would provide VivaKi and other Publicis Grou ...
- Horizon Media Named Media AOR For Readly
MAD, Larissa Faw - Monday, September 29, 2014
This month, Readly, the subscription-based magazine app, launches in the U.S. a ...
- Mobile Is The Best Driver of Ad Receptiveness
MAD, Steve McClellan - Monday, September 29, 2014
That's according to new research from IPG Media Lab and YuMe, whi ...
- Sideswipes: Say Hello To ello
MediaDailyNews, Katie Meier - Monday, September 29, 2014
The anti-ad brand model that ello is defining is different than simp ...
- NBCUx Extends Programmatic Digital Ad Sales Tech
MediaDailyNews, Wayne Friedman - Monday, September 29, 2014
With the debut of NBCUx, NBCUniversal says it will now extend t ...
- IAB Creates Tech Lab To Speed Standards Development
MediaDailyNews, Mark Walsh - Monday, September 29, 2014
The Interactive Advertising Bureau (IAB) on Monday announced the launch of ...
- NCM Speeds Cinema Ad Delivery, Takes Turbo National
MediaDailyNews, Erik Sass - Monday, September 29, 2014
The process of getting a cinema ad onto the big screen promis ...
- MPA Axes Ad Pages, Bows Media 360 Report
MediaDailyNews, Erik Sass - Monday, September 29, 2014
The MPA -- The Association of Magazine Media -- is issuing ...
- Study: 62% of CMOs Categorize Agencies As Vendors
Mediapsssst, Richard Whitman - Monday, September 29, 2014
As if you needed yet another data point to shock you o ...
- Rovio Names Chenier Americas Sales Head
Mobile Marketing Daily, Mark Walsh - Monday, September 29, 2014
Rovio, the Finnish company behind the "Angry Birds" franchise, announced on Mond ...
- Politicians Like To Show Themselves In The Best Light... And In HD
Online Video Daily, P.J. Bednarski - Tuesday, September 30, 2014
According to new research from Extreme Reach, political advertising in Q2 deliver ...
- Why Did Audi Pick Ricky Gervais To Drive Interest In A3?
Show Daily, Gavin O'Malley - Tuesday, September 30, 2014
If you were wondering why Audi enlisted Ricky Gervais to promote ...
- Facebook Relaunches Atlas Ad Platform, Addresses Metrics Challenge
Social Media & Marketing Daily, Gavin O'Malley - Monday, September 29, 2014
The new Atlas is designed to allow advertisers to track impressions ...
- Ello Taps Ad, Data Frustration Playing Familiar Counterculture Card
Data and Targeting Insider, Steve Smith - Tuesday, September 30, 2014
Social network Ello takes a principled stand against advertising and data brokerin ...
- P.R. Wild Pitches, Autumn Edition
Garfield at Large, Bob Garfield - Monday, September 29, 2014
This is fall, which means three things: The NFL is back, mo ...
- Ad Industry Vets Launch Music Content Company
MAD, Larissa Faw - Friday, September 26, 2014
Peter Gannon and Jessica Dierauer are launching Able Baker, a new mus ...
- U.S. Digital Ad Revenues Will Surpass 'All Screen TV' Dollars By 2018
MAD, Steve McClellan - Friday, September 26, 2014
That's according to a forecast by Interpublic's MAGNA Global research unit. ...
- Arnold Worldwide Integrates Multicultural, Mainstream Practices
MAD, Larissa Faw - Friday, September 26, 2014
The Havas agency has hired three former Y&R Brands/Bravo executives to spearhe ...
- The Problem With Digital Media: It's Cheap
MediaDailyNews, Tom Goodwin - Monday, September 29, 2014
One of the biggest problems clients' have today is reaching their audienc ...
- Google Intros Ad Formats, Tools Automating Cross-Screen Mobile Display Advertising
MediaDailyNews, Laurie Sullivan - Monday, September 29, 2014
Google will release a series of ads and tools Monday to suppo ...
- LG, JCDecaux Unveil World's Largest Billboard
MediaDailyNews, Erik Sass - Friday, September 26, 2014
The Guinness Book of World Records has recognized a billboard erected ...
- Havas, Universal Music Group Tap Mirriad For Native Video Ads
MediaDailyNews, Gavin O'Malley - Monday, September 29, 2014
Havas and Universal Music Group (UMG) have enlisted Mirriad to bake bra ...
- This Ad Agency Is Proud To Be Known As A Bunch Of Wingnuts
Mediapsssst, Richard Whitman - Sunday, September 28, 2014
You've gotta love an agency that has the chutzpah to call itse ...
- Stop Me If You've Heard This One
Real MAD, Stan Mack - Monday, September 29, 2014
...
- Eric Schmidt-Backed Datorama Wants To Make Madison Avenue More Agile, Less Tied Up In Infrastructure
Real-Time Daily, Joe Mandese - Monday, September 29, 2014
Automation is the rage on Madison Avenue, but much of the foc ...