- Loctite, Fallon Are 'Positive' With First Super Bowl Spot
MAD, Larissa Faw - Friday, January 30, 2015
Loctite and its ad agency Fallon are introducing the brand's first Sup ...
- JWT Confirms Launch Of Digital Network Mirum
MAD, Steve McClellan - Friday, January 30, 2015
Digitaria co-founder and CEO Dan Khabie has been appointed global and Nor ...
- Half Of Americans Watch Super Bowl For The Ads
MAD, Larissa Faw - Friday, January 30, 2015
Women are more likely to say they watch the Super Bowl f ...
- First Bank Teaches Super Bowl Viewers A 'Valuable Lesson'
MAD, Larissa Faw - Friday, January 30, 2015
Many Super Bowl ads will undoubtedly feature trite superficial stories to t ...
- No Surprises: Super Bowl Ads Revealed On YouTube, Social Media
MediaDailyNews, Wayne Friedman - Friday, January 30, 2015
Although some research suggests that TV marketers held back on revealing the ...
- Verizon Promises To Let Customers Avoid Tracking Program
MediaDailyNews, Wendy Davis - Saturday, January 31, 2015
Faced with pressure from lawmakers, Verizon said on Friday that it wi ...
- Super Bowl Ads Sell Out At $4.5M Per Spot
MediaDailyNews, Wayne Friedman - Thursday, January 29, 2015
In a difficult TV marketplace, NBC says it is now sold o ...
- Viacom's Ad Revs Dip 6%, Overall Revs Up 5%
MediaDailyNews, Wayne Friedman - Thursday, January 29, 2015
Feeling the continued weakness of the TV advertising market, Viacom's U.S. advertisi ...
- Agency No One's Ever Heard Of Issues Pointless, Attention-Seeking Press Release About Super Bowl Ad Effectiveness
Mediapsssst, Richard Whitman - Thursday, January 29, 2015
As is common practice around large events such as, well, any munda ...
- Fast-Forwarding To Get To The Ads? Only After A Certain Game
TV Watch, Wayne Friedman - Friday, January 30, 2015
Finally, a pay TV provider who gets it. Dish Network is offeri ...
- Hopper, Backwards: Dish Service Allows Replay To Skip Super Bowl, Only Show Ads
Around the Net in Video, P.J. Bednarski - Thursday, January 29, 2015
All those football haters who only watch the Super Bowl for t ...
- Havas EHS, Havas Discovery Merge To Become Helia
MAD, Larissa Faw - Thursday, January 29, 2015
The new entity will create a seamless brand across the U.S. (Chicag ...
- Groups Set To Tweet About Gender Equality During Super Bowl Ads
MAD, Larissa Faw - Wednesday, January 28, 2015
The 3% Conference, a movement focused on building a business case f ...
- Split Decision: Volvo Sweeps Global Creative Awards Market
MAD, Joe Mandese - Thursday, January 29, 2015
Want an epic global advertising awards win? Name your spot "epic," g ...
- Cable Nets Add Ad Inventory, Broadcast Trims Back
MediaDailyNews, Wayne Friedman - Wednesday, January 28, 2015
Against the backdrop of weaker fourth-quarter TV advertising spending and viewership, ...
- Meredith's TV Stations Air 60% Ad Rev Rise
MediaDailyNews, Wayne Friedman - Wednesday, January 28, 2015
Benefiting from TV station acquisitions, Meredith's new group of 17 TV statio ...
- An Ad Agency Placed A Camera In A Railway Station And Everyone Thought It Was A Bomb
Mediapsssst, Richard Whitman - Wednesday, January 28, 2015
This is yet another incident which proves you can't go leaving ba ...
- Spot Trender Wants to Measure Your Super Bowl Ad Performance
Mediapsssst, Richard Whitman - Wednesday, January 28, 2015
Hey agencies, want to know how your Super Bowl spots do th ...
- A-List Hollywood Announces Call For Entry And Jury, Not A Single Female Juror In Sight
Mediapsssst, Richard Whitman - Wednesday, January 28, 2015
Oy! Another creative award event? Sadly, yes. This one's comes from T ...
- Brands Prepping 'War Rooms' For Real-Time Marketing During Super Bowl
RTBlog, Tyler Loechner - Wednesday, January 28, 2015
Reuters notes that PepsiCo and Anheuser Busch will work with Twitter ...
- From The Bench To The Quarterback: How Search Helps Brands Score
Search & Performance Marketing Daily, Paul DeJarnatt - Thursday, January 29, 2015
Brands that don't make search a key tactic of their Super Bo ...
- Facebook's 2014 Revs Hit $12B, Momentum Driven By Mobile
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, January 28, 2015
Once again beating analyst estimates, Facebook on Wednesday reported fourth-quarter earnings ...
- Super Bowl Ads: Still Looking For The Edge, On Purpose
TV Watch, Wayne Friedman - Thursday, January 29, 2015
Thank social media for providing potential Super Bowl advertisers with preliminary audien ...
- Anyone With Eyes Can See That Commercial Clutter Is On The Rise
TVBlog, Adam Buckman - Thursday, January 29, 2015
You are more likely to hit commercials these days than actual progr ...
- A Top Super Bowl Ad We All Hated
VidBlog, P.J. Bednarski - Thursday, January 29, 2015
When it comes to the Super Bowl, even if millions have se ...
- GoDaddy Pulls Its Super Bowl Ad, Maybe Because It's Horrible
Around the Net in Video, P.J. Bednarski - Wednesday, January 28, 2015
Talk about a tin ear! GoDaddy's Super Bowl ad featuring a lo ...
- GoDaddy Pulls Its Super Bowl Ad, Maybe Because It's Horrible
Around the Net in Video, P.J. Bednarski - Wednesday, January 28, 2015
Talk about a tin ear! GoDaddy's Super Bowl ad featuring a lo ...
- How Facebook Is Trying To Unlock The Money In Online Video
Around the Net in Video, P.J. Bednarski - Wednesday, January 28, 2015
In less than one month (between November and December 2014), “The Waiti ...
- Forecast: Global Ad Spend Slows, Highest In Emerging Markets
MediaDailyNews, Wayne Friedman - Tuesday, January 27, 2015
Global advertising spending will slow up in 2015 to a 5.1% grow ...
- Microsoft's 2014 Revs Up 8%, Expects To Improve Ad Game In 2015
MediaDailyNews, Gavin O'Malley - Tuesday, January 27, 2015
Citing a crummy holiday season, softening Windows sales and slower-than-expected international growt ...