- Inability To Skip Commercials Frustrates VOD Owners
MediaDailyNews, Wayne Friedman - Friday, February 27, 2015
Although video on demand is a big benefit to many TV viewer ...
- Car, Retail Ads Slow Down On Broadcast TV
MediaDailyNews, Wayne Friedman - Friday, February 27, 2015
A fourth-quarter 2014 slowdown in broadcast TV advertising came primarily from automoti ...
- NCM Shows Sinking Revs In 2014
MediaDailyNews, Erik Sass - Friday, February 27, 2015
National CineMedia, the country's largest cinema advertising network, saw its revenues rema ...
- Outfront Revs Jump-Started By Van Wagner Buy, Lamar Revenues Up
MediaDailyNews, Erik Sass - Friday, February 27, 2015
The outdoor advertising business ended 2014 on an up note, with Outfro ...
- Magna Global: A Stronger U.S. Economic Environment Will Boost 2015 Ad Market
MAD, Steve McClellan - Thursday, February 26, 2015
Magna Global reports today that U.S. media suppliers' advertising revenues grew ...
- New Anti-Drug Campaign Uses Gesture Recognition Technology And A Facebook Game
MAD, Larissa Faw - Thursday, February 26, 2015
The campaign, from Atmosphere Proximity for the Partnership For Drug-Free Kids ...
- AMC Programs 24% Hike In Ad Revs
MediaDailyNews, Wayne Friedman - Thursday, February 26, 2015
Stronger-than-expected advertising revenues at AMC Networks were posted in the fourth quarte ...
- Media General Merger With LIN Nets Strong Growth
MediaDailyNews, Wayne Friedman - Thursday, February 26, 2015
TV station group owner Media General posted strong fourth-quarter and full-year reven ...
- Radio's Local Digital Revenues To Soar In 2015
MediaDailyNews, Erik Sass - Thursday, February 26, 2015
While broadcast advertising revenues may be stagnant, the radio industry's local digit ...
- Nexstar Broadcasting Ad Revs Flat, But Retrans Fees Rocket
MediaDailyNews, Wayne Friedman - Thursday, February 26, 2015
Nexstar Broadcasting's lackluster fourth-quarter results in traditional advertising revenues were supplemented ...
- Lowe Lintas India Wins Warc 100 Agency Ranking
Mediapsssst, Richard Whitman - Thursday, February 26, 2015
The
Warc 100, an annual list of the best agencies bas ...
- Twitter Adds WordPress Plugin
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, February 26, 2015
Twitter this week finally released a WordPress plugin so publishers can mo ...
- Adidas Video Tabs 21M Views In A Week
Around the Net in Video, P.J. Bednarski - Thursday, February 26, 2015
It's part of the shoe maker's largest ad spend ever, and t ...
- Digital Advertising Alliance Launches Opt-Out App
MediaDailyNews, Wendy Davis - Wednesday, February 25, 2015
The industry self-regulatory group Digital Advertising Alliance today will release a mobi ...
- ITN Taps Nielsen Catalina Data For Ad Sales
MediaDailyNews, Erik Sass - Wednesday, February 25, 2015
ITN Networks, which aggregates TV audiences to create customized national "networks" f ...
- Ad Man Offers Advice to Adults In Agencies Who Act Like Children
Mediapsssst, Richard Whitman - Wednesday, February 25, 2015
It's really kind of strange -- and, well, depressing -- that actu ...
- Six Signs We're In The Postdigital Age Of Advertising
Online Spin, Tom Goodwin - Thursday, February 26, 2015
One day, advertising will enter a "postdigital age," when the concept a ...
- Google AdWords Converts Flash-Built Advertisements To HTML5
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 25, 2015
Google released a feature Wednesday that automatically converts Flash into HTML5 mark ...
- Software From ThePlatform Aims At Ad Blockers
VidBlog, P.J. Bednarski - Thursday, February 26, 2015
There are stats out there that say nearly 28% of users ha ...
- With Help From Ad Shop Mono, Sperry Top-Sider Is Rebranding
MAD, Larissa Faw - Tuesday, February 24, 2015
The rebrand coincides with the iconic shoe company's 80th anniversary. Parent compa ...
- Dentsu Agency mcgarrybowen Resigns Sears Account
MAD, Steve McClellan - Tuesday, February 24, 2015
The resignation comes amid a consolidation review by the struggling Chicago-based departme ...
- Out There Lands Farfetch, Roberto Cavalli
MAD, Larissa Faw - Tuesday, February 24, 2015
The fashion branding specialist was selected by Farfetch to guide its med ...
- NBCU Broadcast Ups Ad Growth, But Cable Revs Hold Steady
MediaDailyNews, Wayne Friedman - Tuesday, February 24, 2015
NBCUniversal had high single-digit percentage broadcast advertising growth versus a decline ...
- AdsWizz Taps Lotame For Data Management
MediaDailyNews, Erik Sass - Tuesday, February 24, 2015
Digital radio advertising technology firm AdsWizz is bolstering its ad-targeting capabilities throu ...
- Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds
MediaDailyNews, Tyler Loechner - Wednesday, February 25, 2015
Consumers may tune into TV on a regular basis, but they mental ...
- Toronto Agency john st. Hires Guy With Same (Almost) Name
Mediapsssst, Richard Whitman - Tuesday, February 24, 2015
Toronto-based agency john st. has made an interesting hire. Hoping to be ...
- 235 Billion App Downloads This Year; 99% Not Paid
MobileShopTalk, Chuck Martin - Wednesday, February 25, 2015
Download now, pay later. It looks like that's the new mobile a ...
- Boy Scouts Sweepstakes Site Faulted By Self-Regulatory Group
Online Media Daily, Wendy Davis - Wednesday, February 25, 2015
An online site operated by the Boy Scouts of America as pa ...
- Facebook Biz Strategy Hits 2M Advertisers
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, February 24, 2015
Facebook's small- and medium-sized business strategy appears to have achieved critical mas ...
- Monster Brings Job Ads To Twitter
The Social Graf, Erik Sass - Wednesday, February 25, 2015
This week Monster announced the official launch of Monster Social Ads, ...