- Flipboard Enables Private Sharing
MediaDailyNews, Erik Sass - Tuesday, March 31, 2015
Digital content platform Flipboard is moving to give users more choices f ...
- Ad Lawyers' Predictions: Data Will Be King, Disclaimers Will Disappear
Daily Online Examiner, Katy Bachman - Tuesday, March 31, 2015
A group of ad attorney gurus gazed into their crystal balls ...
- Media Rep Firms Pool Sales To Form Gen Media Partners
MediaDailyNews, Erik Sass - Monday, March 30, 2015
A number of media sales representative firms are joining forces to off ...
- Sideswipes: Multiplication - Why The Next Big Thing Is Multiplying What We Have
MediaDailyNews, Katie Meier - Tuesday, March 31, 2015
What are the stems of meaning for data in advertising? We ta ...
- IAB: Mobile Cannibalizes Other Media; Marketers See Opportunities In Programmatic, IoT
Mobile Marketing Daily, Laurie Sullivan - Monday, March 30, 2015
Marketers are shifting budgets from other media to mobile advertising, but ma ...
- Google Teaches Facebook About Ad Relevance To Determine Cost Per Click, Impressions
SearchBlog, Laurie Sullivan - Tuesday, March 31, 2015
Search marketers managing social budgets might see the cost per click ...
- Michelle Phan's New Icon Plans A Worldwide Splash
VidBlog, P.J. Bednarski - Tuesday, March 31, 2015
Like a lot of stars on YouTube, the whole world doesn't kn ...
- TBWA Reorganizes Around A 'Global Market Client Structure'
MAD, Steve McClellan - Friday, March 27, 2015
With the move Troy Ruhanen, who was appointed worldwide president of t ...
- AT&T, Coke Zero Seeing Tourney Benefits
Marketing Daily, Aaron Baar - Monday, March 30, 2015
"What they're doing seems to be very targeted to the audience, whi ...
- Google Brings Back YouTube Preferred Upfront, Metrics Show Mobile's Contribution
MediaDailyNews, Laurie Sullivan - Friday, March 27, 2015
Google has published results from its Preferred Upfront offering for YouTube advertiser ...
- TV Upfront Forecast To Be Weak
MediaDailyNews, Wayne Friedman - Friday, March 27, 2015
It looks like there will be a repeat of the weak ...
- CP+B's Andrew Keller: Failure Isn't So Bad
Mediapsssst, Richard Whitman - Sunday, March 29, 2015
In an interview with
The Guardian, Crispin Porter + Bogusky CEO Andr ...
- FCC To Consider Privacy Protections For Broadband Users
PolicyBlog, Wendy Davis - Monday, March 30, 2015
It's no secret that broadband providers would like to draw on the ...
- Programmatic Buys Expected To Jump 21% This Year, Ad Exec Plans Outpace Publishers
Real-Time Daily, Joe Mandese - Monday, March 30, 2015
Programmatic media-buying is growing fast, but in an apparent paradox, it ...
- Facebook, Twitter Will Get A Third Of Display Ads In 2017
The Social Graf, Erik Sass - Monday, March 30, 2015
Predicting the demise of online display advertising has become something of ...
- UK To Be First Country Where Half Of Advertising Is Digital
Around the Net In MAD London, Sean Hargrave - Friday, March 27, 2015
The UK will this year become the first country in the wor ...
- Commonwealth//McCann Recaptures Silverado Account
MAD, Steve McClellan - Thursday, March 26, 2015
After shifting to Leo Burnett two years ago, the Chevy truck bra ...
- Google Takes Backseat To Facebook's Digital Display Ad Revenue
MediaDailyNews, Laurie Sullivan - Thursday, March 26, 2015
Google takes the No. 2 position in digital display advertising revenue behi ...
- Who Is To Blame When Your Dumb-Assed Idea Bombs?
Online Media Daily, George Simpson - Thursday, March 26, 2015
In a transparently desperate attempt to pander to social media's clickbait mentalit ...
- A Young Investor Explains Why YouTube Will Be Just Fine
VidBlog, P.J. Bednarski - Friday, March 27, 2015
A 21-year old investor writing on Seeking Alpha, says because he's you ...
- Nationwide Appoints VCCP
Around the Net In MAD London, Sean Hargrave - Thursday, March 26, 2015
VCCP has won the Nationwide account, which is understood to be wor ...
- Nanigans Raises $24M
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, March 26, 2015
Social ad company Nanigans just raised $24 million in a Series ...
- Facebook Taking YouTube Head On
Around the Net in Video, P.J. Bednarski - Thursday, March 26, 2015
Facebook is launching an embeddable video player, the company announced ...
- More Screens Are Better Than One: ESPN Unveils New Cross-Screen Research At 4As
MAD, Steve McClellan - Wednesday, March 25, 2015
ESPN Research announced the results of a "Valuing Video" study from t ...
- WWE Salutes 'Hero In All Of Us'
Marketing Daily, Aaron Baar - Wednesday, March 25, 2015
Central to the campaign is a 60-second commercial that shows off ma ...
- Mad Men's Jon Hamm Just Completed 30 Days of Alcohol Rehab
Mediapsssst, Richard Whitman - Wednesday, March 25, 2015
"Mad Men" star Jon Hamm recently completed 30-day stint at Silver Hi ...
- Facebook Introduces New Analytics For Apps
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, March 25, 2015
Along with a complete reimagining of its Messenger service, Facebook on Wednesd ...
- Former Telegraph Columnist, Peter Oborne Slams Ad Industry's 'Snake Oil Salesmen'
Around the Net In MAD London, Sean Hargrave - Wednesday, March 25, 2015
Oborne, who made national headlines himself last month when he accused h ...
- Is Autoplay The Way All Video Advertising Is Going?
Around the Net in Video, P.J. Bednarski - Wednesday, March 25, 2015
Twitter experimentally rolled outt autoplay video advertising this week for mobile device ...
- 'Mad Men': Remembering The Good Old Days
MediaDailyNews, Steve Sternberg - Wednesday, March 25, 2015
The final seven episodes of Season 7 of "Mad Men" begin ...