- Sorrell is WPP's $66 Million Man - And That's Just His Pay For 2014
MAD, Steve McClellan - Thursday, April 30, 2015
The WPP CEO has retained his title as Adland's Pay King f ...
- Viacom Cable Ad Revs Dip
MediaDailyNews, Wayne Friedman - Thursday, April 30, 2015
Viacom's cable network advertising revenues took another expected decline. Viacom was do ...
- Cablevision To Launch Data Tool To Optimize TV Campaigns
MediaDailyNews, Wayne Friedman - Thursday, April 30, 2015
Cablevision Media Sales, a unit of cable TV company Cablevision Systems Corp ...
- Time Warner Cable Adds Video Subscribers, Ups Revs
MediaDailyNews, Wayne Friedman - Thursday, April 30, 2015
On the heels of its merger deal ending, Time Warner Cable show ...
- NYTCO Ad Revenues Slip 5.8%, More Print Woes
MediaDailyNews, Erik Sass - Thursday, April 30, 2015
The New York Times Co. -- widely considered one of the mo ...
- DigitasLBi Goes Gospel For NewFronts
Mediapsssst, Richard Whitman - Thursday, April 30, 2015
And so the NewFronts. That time when all things digital trot o ...
- Grupo Gallegos Wins 'Best Idea of the Year' Honors At U.S.H. Idea Awards
MAD, Steve McClellan - Wednesday, April 29, 2015
The awards, presented by Circulo Creativo in partnership with AHAA: The Voi ...
- Turner Broadcasting Leads TW's Revenue Uptick
MediaDailyNews, Wayne Friedman - Wednesday, April 29, 2015
Time Warner's Turner Broadcasting advertising results for its first-quarter 2015 financial peri ...
- Study: Viewers Engage More With TV Ads Than Video Ads
MediaDailyNews, Wayne Friedman - Wednesday, April 29, 2015
A new biometric survey shows that traditional TV commercials are four tim ...
- New YP Ad Product Offers Digital Audience Extensions
MediaDailyNews, Erik Sass - Wednesday, April 29, 2015
A dominant player in print listings and local advertising, YP is continui ...
- Micro-Moment Reflex Follows Alice Down The Rabbit Hole
SearchBlog, Laurie Sullivan - Thursday, April 30, 2015
Alice zipped down the rabbit hole to Wonderland, emerging on the oth ...
- AOL Explains The Long And Short Of It
VidBlog, P.J. Bednarski - Wednesday, April 29, 2015
AOL's Dermot McCormack explains that for online content, it's not daytime a ...
- Netflix Will Have To Take Ads, WPP's Sorrell Predicts
Around the Net in Video, P.J. Bednarski - Tuesday, April 28, 2015
WPP Chief Executive Sir Martin Sorrell says Netflix needs money to p ...
- Execs To Increase Digital Video Ads
MediaDailyNews, Wayne Friedman - Monday, April 27, 2015
Attendance at NewFronts presentations by media advertising executives resulted in overall intere ...
- BuzzFeed NewFront Pitches Virtues Of Short-Form Video Sharing
MediaDailyNews, Adam Buckman - Monday, April 27, 2015
The core of BuzzFeed's presentation was that the original, short-form video conte ...
- Pinterest Gives Brands New Ways To Post Ads
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, April 27, 2015
Pinterest built its first ads API for tech partners. It's also launchi ...
- Defy Media's Skewered Satirical Look At NewFronts
Around the Net in Video, P.J. Bednarski - Monday, April 27, 2015
Like a bad TED talk and cocktail party, sorta. A funny vid ...
- Future Proofing For A World Of Autonomous Marketing Platforms
MediaDailyNews, Nikhil Sethi - Monday, April 27, 2015
The next generation of digital audience platforms -- delivering really compelling experienc ...
- McClatchy Revenues Drop Nearly 6%, Circ Up
MediaDailyNews, Erik Sass - Friday, April 24, 2015
The McClatchy Co., publisher of "The Miami Herald" and "Sacramento Bee" amo ...
- Beacon Marketing Firm Swirl Takes $18M From Twitter, Other Investors
Around the Net in Mobile, Gavin O'Malley - Friday, April 24, 2015
The Boston-based beacon specialists at Swirl have reportedly raised $18 million fr ...
- Arts Channel Ovation Unveils Bold Program Slate For Upfront Season
MediaDailyNews, Adam Buckman - Thursday, April 23, 2015
Cable arts channel Ovation is making its bid for upfront dollars, wi ...
- Forbes Launches Pulse For Interactive, Multimedia Ads
MediaDailyNews, Erik Sass - Thursday, April 23, 2015
The new product launches are coming fast and furious at Forbes. T ...
- Aishwarya Rai Blames Creative Agency For That Racist Ad
Mediapsssst, Richard Whitman - Thursday, April 23, 2015
For the past day or so, it seems impossible to escape fr ...
- Google's Subscription Ad-Blocking Service Arrives In Beta
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 23, 2015
Google Contributor invites began arriving in email inboxes this week. The company ...
- Facebook Rolls Out Anthology, Video Partnership With Publishers
Social Media & Marketing Daily, Gavin O'Malley - Thursday, April 23, 2015
On the heels of healthy quarterly earnings, Facebook is rolling out Antholo ...
- Google Bows Content Recommendation Widget
Around the Net In Media, Gavin O'Malley - Thursday, April 23, 2015
Google just launched Matched Content -- a new tool that gives AdSen ...
- On YouTube's 10th Birthday, It Eyes Facebook Anxiously
Around the Net in Video, P.J. Bednarski - Thursday, April 23, 2015
Ten years ago to the day, YouTube co-founder Jawed Karim posted t ...
- Coca-Cola Launches $400 Million U.S. Media Agency Review, The First In A Decade
MAD, Steve McClellan - Wednesday, April 22, 2015
Publicis Groupe's MediaVest will defend against a limited field that includes MediaCo ...
- ANA Calls Agency Financial Relations 'Disturbing,' Releases Findings To Back It Up
MAD, Joe Mandese - Thursday, April 23, 2015
At a time when tensions are rising between advertisers and their agenci ...
- Local Media Programmatic: Low CPMs, But Long-Term Future Looks Bright
MediaDailyNews, Wayne Friedman - Wednesday, April 22, 2015
Local media programmatic CPMs are less than half of local advertising so ...