- Snapchat Raises $573M, Eyes IPO
Social Media & Marketing Daily, Gavin O'Malley - Friday, May 29, 2015
Snapchat just raised an additional $537 million, according to a regulatory fili ...
- Rentrak Promotes Rubik, Analytics Platform For Advertisers
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2015
Rentrak is pushing a new TV analytics platform, Rubik -- a produ ...
- GumGum Raises $26 Million To Expand Abroad
MediaDailyNews, Erik Sass - Thursday, May 28, 2015
In-image advertising firm GumGum has raised $26 million in a new rou ...
- Twitter Debuts Audience Insights To Aid Advertisers
Social Media & Marketing Daily, Gavin O'Malley - Thursday, May 28, 2015
Expanding its analytics offerings, Twitter is rolling out Audience Insights -- ...
- Google Garners 75% Of Mobile Ad Revenue From iOS
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 28, 2015
Apple's iOS drives 75% of Google's mobile advertising revenue, according to ...
- Y&R Wins New U.S. Navy Ad Contract
MAD, Steve McClellan - Wednesday, May 27, 2015
The Navy said that the contract being awarded to Y&R has ...
- Research Redux: Helping Marketers Drive Growth
MediaDailyNews, Gayle Fuguitt - Thursday, May 28, 2015
CEOs are desperate for actionable research that will help them reinvent the ...
- This Ad Blocker Blocks Ads With...Award Winning Ads
Mediapsssst, Richard Whitman - Wednesday, May 27, 2015
In celebration of its 2015 Pencil awards, British ad organization D&AD, wi ...
- Facebook Teams With Publishers, Focuses On Food
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, May 27, 2015
Facebook is partnering with top publishers to offer the input of profession ...
- Renegade On AOL: Jeep's Adventure In Branded Video
VidBlog, P.J. Bednarski - Thursday, May 28, 2015
All that buzz you're reading about millennials rediscovering center cities? Jeep re ...
- Why Native Advertising Is Superior To Previous Advertorials
MediaDailyNews, Coskun Tuna - Wednesday, May 27, 2015
Most of the criticism against native advertising arises from a superficial knowled ...
- NBCU Taps Colella As SVP, Advanced Ad Products
MediaDailyNews, Wayne Friedman - Tuesday, May 26, 2015
NBCU has hired digital advertising veteran Denise Colella as senior vice preside ...
- The Evolution Of The Agency Biz Is Clearer Than You Might Think
Online Spin, Cory Treffiletti - Wednesday, May 27, 2015
The advertising business now changes about every 10-15 years. We're at t ...
- Snapchat Courting Big Ad Dollars
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, May 26, 2015
Evan Spiegel, Snapchat’s press-shy CEO, tells Bloomberg Businessweek how he plans ...
- TV Benefits From Online Video Ads
MediaDailyNews, Wayne Friedman - Friday, May 22, 2015
Traditional TV programmers and distributors continue to gain share and business fr ...
- National TV Ad Dollars Dip, Digital Rises
MediaDailyNews, Wayne Friedman - Friday, May 22, 2015
Although double-digit-percentage TV scatter revenue gains in April helped counteract major declin ...
- Sharethrough Taps Nudge For Audience Attention Metrics
MediaDailyNews, Erik Sass - Friday, May 22, 2015
Native advertising platforms have been moving to address advertiser demands for mo ...
- Mobile Revenue Forecast: Commerce, $600 Billion; Advertising, $85 billion
MobileShopTalk, Chuck Martin - Tuesday, May 26, 2015
While mobile continues to grow across the board, mobile commerce is ...
- 3 From the Street
Real MAD, Stan Mack - Tuesday, May 26, 2015
...
- Questions Surround Twitter's Health
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, May 22, 2015
Despite its attention to advertiser needs, Twitter’s business model just isn’t cutti ...
- What Is Hulu Up To?
Around the Net in Video, P.J. Bednarski - Friday, May 22, 2015
This article from The Street expresses some bafflement about the online vid ...
- Are Facebook's Video Viewer Really Engaged, Asks Google's Ramaswamy
Around the Net in Video, P.J. Bednarski - Friday, May 22, 2015
Google’s advertising chief Sridhar Ramaswamy questioned the value of Facebook video, wh ...
- Cross-Platform Ad Campaigns Add Millions To Audience Reach
MediaDailyNews, Wayne Friedman - Thursday, May 21, 2015
Cross-platform advertising on both TV and Internet screens continues to drive increment ...
- 'Letterman' Ends On A High Note, Nabs Nearly 14M Viewers
MediaDailyNews, Wayne Friedman - Thursday, May 21, 2015
David Letterman pretty much ended up where he started on CBS wi ...
- Making Good Mobile Investments
Mobile Marketing Daily, Emily Del Greco - Friday, May 22, 2015
In examining mobile advertising leaders, there are a few commonalities among th ...
- Rarely Seen Warhol Film Clips Get Times Square Exposure
MAD, Larissa Faw - Wednesday, May 20, 2015
The effort was designed by Pittsburgh-based Marc USA for The Andy Warh ...
- Ratings vs. Reactions: Measuring Ad Effectiveness In The Digital Age
MediaDailyNews, Sean Muller - Thursday, May 21, 2015
If advertisers want a better snapshot of what's happening with their ad ...
- Programmatic Ad Spend Booms, Fueled By Retail
MediaDailyNews, Gavin O'Malley - Wednesday, May 20, 2015
Retailers are driving the boom in programmatic ad spending, new research find ...
- Piracy Web Sites Net $209M From Digital Ads
MediaDailyNews, Erik Sass - Wednesday, May 20, 2015
Online content pirates make a nice living from digital advertising -- a ...
- Ad Injection Could Be The New Ad Fraud
Online Spin, Tom Goodwin - Thursday, May 21, 2015
Mobile operators' threat to block online ads in Europe, reported last wee ...