- Nativo Raises $20 Million, Aims To Execute Branded Content
MediaDailyNews, Erik Sass - Tuesday, June 30, 2015
Native advertising technology platform Nativo has raised $20 million in a n ...
- Fox Networks Upfront Holds Steady
MediaDailyNews, Wayne Friedman - Tuesday, June 30, 2015
Fox Networks has concluded its upfront negotiations -- for all its broadca ...
- Affiliate Revenues Trump Ad Revenues For TV Cos.
MediaDailyNews, Wayne Friedman - Monday, June 29, 2015
Revenues from affiliate fees for U.S. TV-media companies -- now greater th ...
- CBS Earns 5% Ad Hikes In Upfront
MediaDailyNews, Wayne Friedman - Monday, June 29, 2015
CBS says it has almost completed its upfront deal-making for the 2015-20 ...
- AOL To Take Over Most Of Microsoft's Ad Sales, Replace Google With Bing In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2015
AOL and Microsoft have signed a deal that gives AOL responsibility f ...
- YouTube's Latest Olive Branch To Its Creators
VidBlog, P.J. Bednarski - Tuesday, June 30, 2015
YouTube put out one of those videos and Web posts that everybo ...
- It's All Greek To Me
Garfield at Large, Bob Garfield - Monday, June 29, 2015
We are told we are in a golden age of content, ingenui ...
- Nerf Turf
Real MAD, Stan Mack - Monday, June 29, 2015
...
- Searching For Meaning: Kantar's Swallen Explains Paid's Rapid Growth
SearchBlog, Joe Mandese - Monday, June 29, 2015
Following Kantar Media's first ever estimates for paid search -- and so ...
- Verizon's Mobile Video Service May Be The Game Changer In Your Back Pocket
VidBlog, P.J. Bednarski - Monday, June 29, 2015
Verizon's new mobile video service will entice users by letting them wat ...
- Snapchat's 3V Tries To Quickly Grab Some Adveriising
Around the Net in Video, P.J. Bednarski - Friday, June 26, 2015
Snapchat has rolled out a video ad unit called 3V advertising—which stan ...
- Broadcast Networks Register Upfront Rates In Single Digits
MediaDailyNews, Wayne Friedman - Thursday, June 25, 2015
Selling of broadcast prime-time upfront commercial inventory is finally moving across maj ...
- Screenvision Unveils New Branded Content
MediaDailyNews, Erik Sass - Thursday, June 25, 2015
Native advertising has made its debut on the silver screen via n ...
- Online Advertising Is In Grave Danger. Can Sony And Friends Save It?
Online Spin, Kaila Colbin - Friday, June 26, 2015
The year was 1996. A friend of mine had created a W ...
- Four Tips For 'Teaser' Video Ads
Around the Net in Video, P.J. Bednarski - Thursday, June 25, 2015
Econsultancy offers four ways to use teaser ads to get viewers ...
- YouTube Vloggers Begin Playing The Field
Around the Net in Video, P.J. Bednarski - Thursday, June 25, 2015
NPR's take on how Vessel and Facebook, and others too, are tryi ...
- Hannah Hart, Grace Helbig Talk About Honesty At Cannes
Around the Net in Video, P.J. Bednarski - Thursday, June 25, 2015
They won't shill for advertisers, they say. Hannah Hart said she d ...
- Unilever's Weed Swings Big Idea At Cannes: Says Size Doesn't Matter, Scaling Trust And Transformation Does
MediaDailyNews, Joe Mandese - Thursday, June 25, 2015
Unilever CMO Keith Weed took a big swing in Cannes Wednesday, maki ...
- Use Bitcoins To Block Ads? An Entrepreneur Thinks So
Around the Net in Video, P.J. Bednarski - Wednesday, June 24, 2015
A company called Blockchain Innovatio Group has come up with Pay ...
- People Behave Differently On Mother's Day Versus Father's Day
MAD, Larissa Faw - Tuesday, June 23, 2015
That's according to Tremor Video, which analyzed the differences between where peop ...
- The NFL's U.K. Operation Brings In Van Wagner To Handle LED Ads
Marketing Daily, Karl Greenberg - Tuesday, June 23, 2015
"There are a limited number of positions available across the three game ...
- Are Pre-Roll Ads An Endangered Species?
Online Video Daily, Daryl McNutt - Wednesday, June 24, 2015
The difference between those ads you see at the cinema before t ...
- Google 'News Labs' Builds On Storytelling For Advertising, Content Marketing, Journalism
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 22, 2015
Google wants to teach the world how to tell more compelling stori ...
- Facebook Wants Advertisers to Get Smart
The Social Graf, Erik Sass - Tuesday, June 23, 2015
Most advertisers still aren't exploiting Facebook data to its full potential, a ...
- To Reach Millennials, Video Ads Are Crucial, Says Animoto Study
VidBlog, P.J. Bednarski - Tuesday, June 23, 2015
For millennials who grew up with the Internet, it is a consta ...
- Ad-Blocking Concerns Over TV, Digital Media May Be Overrated
MediaDailyNews, Wayne Friedman - Friday, June 19, 2015
Concerns over advertising-free TV and media content might appear to be growin ...
- Philadelphia Reins In OOH Ads, Reduces Billboards
MediaDailyNews, Erik Sass - Friday, June 19, 2015
One of the country's biggest cities is about to have a l ...
- Disney Drops $24M In TV Ads For 'Inside Out'
MediaDailyNews, Wayne Friedman - Friday, June 19, 2015
Following the now best-ever opening weekend box-office champion "Jurassic World," another expect ...
- Google Builds AI Image Network That Could Benefit Search, Creative Ad Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2015
Improvements in image recognition for Google mean building an artificial neural netwo ...
- Consumers Rate Their Mobile Attention At GBP6.80 Per Minute
Around the Net In MAD London, Sean Hargrave - Friday, June 19, 2015
Mobile consumers believe that engaging with one minute of advertising on mobi ...