- Meredith Revs Up On Acquisitions
MediaDailyNews, Erik Sass - Friday, July 31, 2015
Meredith Corp. enjoyed revenue growth in the second quarter of the yea ...
- StartApp Creates 3-D Ad For Mobile Developers
Mobile Marketing Daily, Ben Frederick - Friday, July 31, 2015
Mobile advertising platform StartApp has announced a 3-D, gyroscope-based ad for mobi ...
- Gannett Revenues Fall 8%
MediaDailyNews, Erik Sass - Thursday, July 30, 2015
Gannett announced its quarterly revenue results as a standalone company this wee ...
- iHeartMedia Revs Up Across All Sectors
MediaDailyNews, Erik Sass - Thursday, July 30, 2015
iHeartMedia enjoyed another round of growth in the second quarter of t ...
- Hey Creatives, Six Out of Ten People Say Your Twitter Ads Are Irrelevant
Mediapsssst, Richard Whitman - Wednesday, July 29, 2015
A Cowen and Company research report found that 58.7% of people poll ...
- MobileFuse Unveils Mobile Video Ad Platform
Mobile Marketing Daily, Ben Frederick - Wednesday, July 29, 2015
MobileFuse's Mindset Targeting, which delivers rich media and mobile display ads ...
- Mobile Dominates Facebook Ad Revenues
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, July 29, 2015
Demonstrating its strong leadership and willingness to adapt, mobile advertising revenue h ...
- Odd Data About How We Watch Which Videos, By U.S. Region
VidBlog, P.J. Bednarski - Thursday, July 30, 2015
Tremor Video analyzed June data and discovered that certain parts of t ...
- Accenture Invests $200 Million In Design Business
MediaDailyNews, Laurie Sullivan - Tuesday, July 28, 2015
Accenture has invested about $200 million to build and strengthen the desi ...
- Forbes Unveils BrandVoice Special Features
MediaDailyNews, Erik Sass - Tuesday, July 28, 2015
Forbes Media is expanding its pioneering BrandVoice native advertising service with ...
- Zoom Sells Social, Family Biz To AllOver
MediaDailyNews, Erik Sass - Tuesday, July 28, 2015
Place-based advertising firm Zoom Media, whose U.S. branch recently rebranded as Zo ...
- Some Digital Publishers Are Wary Of Ad Tech
Around the Net in Video, P.J. Bednarski - Tuesday, July 28, 2015
But why? Some of the publishers in question say they are learni ...
- Pay Only For Viewability, Prepare For Failure Of Your KPIs
MediaDailyNews, Andrew Budkofsky - Tuesday, July 28, 2015
Twelve months ago, if you asked a client what their No. ...
- Instagram's Mobile Ad Revenues To Hit Nearly $3B By 2017
Social Media & Marketing Daily, Gavin O'Malley - Monday, July 27, 2015
By 2017, Instagram's global mobile ad revenues will reach $2.81 billion ...
- Report Says This Year's Super Bowl Game Day Ads Will Also Be Seen Online
VidBlog, P.J. Bednarski - Tuesday, July 28, 2015
Who knew that when NBC and last year's Super Bowl advertisers large ...
- Clear Channel Airports, Monster Partner For Interactive 'Humans' Ads
MediaDailyNews, Erik Sass - Friday, July 24, 2015
Clear Channel Airports and Monster Media are joining forces to mount high-visibili ...
- License to Thrive
Real MAD, Stan Mack - Monday, July 27, 2015
...
- Loathsome Characters, Not Ad Biz Subject Matter, Doomed 'Happyish'
TVBlog, Adam Buckman - Monday, July 27, 2015
Showtime has canceled "Happyish" after one season -- an unusually short r ...
- 'Original' To Spokesman: No Soup Ads For You, Replaced By 'Seinfeld' Actor
MAD, Larissa Faw - Thursday, July 23, 2015
It sounds like a real Seinfeld episode. Chef Al Yeganeh is bei ...
- AOL Unveils Skippable, Other Video Ad Formats: Dubs Them 'Premium'
MediaDailyNews, Gavin O'Malley - Thursday, July 23, 2015
Appealing to brands' better streaming senses, AOL is rolling out five n ...
- Emogi Partners With Kargo To Measure Ad Engagement
Mobile Marketing Daily, Ben Frederick - Thursday, July 23, 2015
Instead of just dismissing ads, a startup is asking consumers to sele ...
- YouTube's Journey To Reinvent Television On Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 23, 2015
YouTube CEO Susan Wojcicki promised to add virtual reality and 3D suppo ...
- Euro-Pro Should Stop Bragging About 5-Star Ratings, BBB Says
Daily Online Examiner, Wendy Davis - Thursday, July 23, 2015
The Better Business Bureau's National Advertising Division has told Euro-Pro to st ...
- Internet Poised To Be Biggest Ad Medium In 2016
MediaDailyNews, Wayne Friedman - Wednesday, July 22, 2015
Worldwide advertising spending will slow down in 2015 from previous estimates, b ...
- Electricity Poised To Be Biggest Ad Medium In 2016
Online Spin, Dave Morgan - Thursday, July 23, 2015
Yes, it's true. Electricity is poised to be the biggest ad medi ...
- Publishers Can Now Customize Videos On Facebook
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, July 22, 2015
Facebook is giving publishers more control over how their videos are organiz ...
- Creative Professor Makes Argument For More Advertising Creativity Awards
Mediapsssst, Richard Whitman - Tuesday, July 21, 2015
If you aren't overwhelmed by the number of ad industry awards alrea ...
- Mobile Programmatic Ad Campaigns On Rise
Mobile Marketing Daily, Ben Frederick - Tuesday, July 21, 2015
Advertisers purchasing more impressions per mobile programmatic campaigns in Q1 2015 th ...
- Developer Introduces 'Cost-Per-Second' Ad Model, Calls It The 'CPC For Brands'
Real-Time Daily, Joe Mandese - Wednesday, July 22, 2015
In an effort to "de-risk" the cost of buying media, a mobi ...
- How Mobile Is Reshaping Viewership
Show Daily, Gavin O'Malley - Wednesday, July 22, 2015
How is the mobile revolution reshaping publishers' viewership trends? At PopSugar, ...