- Marketers Struggle With Effective Mobile Ads
Mobile Marketing Daily, Ben Frederick - Friday, April 29, 2016
Despite the fact that spending on digital video ads is expected ...
- Viacom Kicks Off First-Party Data Effort For Movie Studios
Television News Daily, Wayne Friedman - Friday, April 29, 2016
Viacom's Vantage -- its data-driven targeting platform -- says it can lo ...
- IAB Releases LEAN Roadmap
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 29, 2016
Taking a queue from lean manufacturing principals, the Interactive Advertising Bureau h ...
- Ad Blockers Find Fans in APAC Markets
Around the Net in Video, P.J. Bednarski - Friday, April 29, 2016
While the threat of ad blocking is widespread across the region--90% sa ...
- Screenvision Media Grabs Sir John Hegarty As Creative Chair In Residence
Mediapsssst, Richard Whitman - Thursday, April 28, 2016
Sir John Hegarty has a new gig. The legendary ad man wi ...
- The Importance Of Harnessing Social Influencers For General Election
Red, White & Blog, Philip Rosenstein - Friday, April 29, 2016
Influencing a sizeable but specific audience on social media can be challengi ...
- Viacom's U.S. Ad Revenues Sink 5%
Television News Daily, Wayne Friedman - Thursday, April 28, 2016
A declining supply of ratings and reduced advertising loads pushed Viacom's advertisi ...
- Tubular Lab Measures Influence Of An Influencer
Around the Net in Video, P.J. Bednarski - Thursday, April 28, 2016
Tubular Labs hopes to find clients who need to the measure t ...
- Data Is Great, But Delivery Is The Solution to Mobile Ad Problems
Mobile Marketing Daily, Ari Brandt - Thursday, April 28, 2016
Mobile technology continues to make huge strides and has made interactive, on-dema ...
- The Brand Service Framework
Online Spin, Ted McConnell - Thursday, April 28, 2016
Imagine that the Internet has, as predicted for so long, finally turn ...
- Comcast Sees Steady Q1 Gains, Reportedly Eyes DreamWorks
Television News Daily, Wayne Friedman - Wednesday, April 27, 2016
NBCUniversal witnessed revenue gain of 3.9% to $6.9 billion, largely thanks ...
- Tegna Records Higher Political Ads, Retrans Revs
Television News Daily, Wayne Friedman - Wednesday, April 27, 2016
Company-wide revenues were up 7% to $781.7 million with media revenues climbi ...
- MyClean Mocks Core Client Base With New OOH Campaign
MAD, Larissa Faw - Tuesday, April 26, 2016
Developed with creative agency BigEyedWish, the concept pokes fun at its co ...
- Tempur-Pedic Harnesses A Cool 'Brees'
Marketing Daily, Aaron Baar - Tuesday, April 26, 2016
"One of the things we like about this relationship is he's ...
- 2016 Presidential Election Shifts From Cookies To Real Voters
Marketing: Politics, Tim Vanderhook - Wednesday, April 27, 2016
The 2016 presidential election season has already proven to be a ga ...
- The Future Of Video Ads Starts Today!
Publishing Insider, Paolo Gaudiano - Tuesday, April 26, 2016
A few months ago I wrote a post in which I argu ...
- BPA Responds To Call To Track Ad-Blocking Data
Real-Time Daily, Tobi Elkin - Wednesday, April 27, 2016
BPA Worldwide, a not-for-profit media auditor, has stepped up to respond ...
- Twitter Gains Users, But Revenues Below Analysts' Forecast
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, April 26, 2016
Despite sluggish domestic growth, Twitter achieved respectable gains in monthly active use ...
- Unskippable,Too: YouTube Touts New 6-Second Ad
VidBlog, P.J. Bednarski - Wednesday, April 27, 2016
Ideal to reach smartphone users, YouTube will begin offering advertisers six-second-long Bumpe ...
- Democratic Billionaire To Spend $25 Million On Young Voter Turnout
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, April 26, 2016
Environmentalist and billionaire Tom Steyer announced yesterday that his super PAC pla ...
- Lyft Depicts Hassles Of Modern Car Ownership
Marketing Daily, Aaron Baar - Monday, April 25, 2016
In the brand's first national television effort (and the first national consumer-focus ...
- Unlockd Raises $11.6 Million To Fund European, Asian Expansion
Mobile Marketing Daily, Ben Frederick - Monday, April 25, 2016
The company expanded to the U.S, in January, partnering with Sprint offsho ...
- UK Ad Spending Booms, But Newspapers Sink
The Daily Blog, Erik Sass - Tuesday, April 26, 2016
While it's probably cold comfort to U.S. newspaper publishers, their peers acro ...
- U.S. Mobile Advertising Grows 66% In 2015
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 25, 2016
Mobile revenue now represents the largest segment of U.S. online ad revenu ...
- Loew's Using Mobile Video To Woo Millennials
Around the Net in Video, P.J. Bednarski - Monday, April 25, 2016
Lowe's will use Facebook mobile video and Snapchat to give millennial ho ...
- 5 Standout Startups From Tech Day
MediaDailyNews, Fred Schonenberg - Monday, April 25, 2016
Tech Day claims to be the largest startup event in the Unit ...
- Clear Channel Digs Into Sunset Strip With New OOH Placements
Mobile Marketing Daily, Ben Frederick - Friday, April 22, 2016
Clear Channel Outdoor Americas (CCOA) announced the completion of a set ...
- JUICE Mobile Launches Mobile Advertising Futures Market
Mobile Marketing Daily, Ben Frederick - Friday, April 22, 2016
JUICE Mobile, a mobile ad tech firm, announced the launch of ...
- Facebook Advertising Holds Sway. But 'Live" Is Crucial
VidBlog, P.J. Bednarski - Monday, April 25, 2016
Facebook is not only the present but the future, too, and it ...
- Digital Ad Revenue Rose 20% in 2015
Around the Net in Real-Time, Tobi Elkin - Friday, April 22, 2016
Digital advertising revenues reached $59.6 billion in the U.S. during 2015, representi ...