- Young Sort-Of Affluents Plan To Spend Like Affluents
Marketing Daily, Karl Greenberg - Wednesday, October 30, 2013
While members of the upper crust are planning to lighten their walle ...
- Keeping Eyes On How They Shop, Surf And Share
Engage:Affluent, Skip Brand - Wednesday, October 30, 2013
Targeting affluents? Want to know what they are buying and where th ...
- Affluents: Louis Vuitton Most Overrated; Nordstrom Least
Marketing Daily, Sarah Mahoney - Monday, October 28, 2013
"Brands need to do a better job communicating quality and value ...
- Dollar General Beats Walmart
Marketing Daily, Sarah Mahoney - Sunday, October 27, 2013
Affluent shoppers are the fastest-growing users of dollar stores, says Mike Pagli ...
- Affluents Spending More Online This Year
Marketing Daily, Karl Greenberg - Thursday, October 24, 2013
Brands that speak to affluent Americans are getting a healthy response a ...
- A Refresher On Affluent Values
Engage:Affluent, Bill McKeveny - Wednesday, October 23, 2013
The wealthy consumer is coveted by luxury and non-luxury brands alike. Howeve ...
- Affluents Are Wary About Purchasing Online
Marketing Daily, Karl Greenberg - Wednesday, October 16, 2013
When it comes to the way affluents say they prefer to bu ...
- Details About Digital Devices: How Affluents Use Smartphone And Tablets
Engage:Affluent, Stephen Kraus - Wednesday, October 16, 2013
One of the most profound changes in the Affluent marketplace has be ...
- Learning From Luxury Automakers
Engage:Affluent, Jan Rezab - Thursday, October 10, 2013
Today's consumers expect brands to share stories, legacy and fantasy - n ...
- 3 Items To Keep In Mind When Marketing To Affluents
Engage:Affluent, Erica Martinez - Wednesday, October 9, 2013
Whether we're looking to solve a marketing challenge or developing breathtaking creativ ...
- The Gospel According To Patagonia
Marketing: Green, Benny Thomas - Wednesday, October 9, 2013
In my last post, I wrote about Patagonia and its attempt ...
- Luxury Shopping - Millennials Do It Differently
Engage:Affluent, Bob Shullman - Wednesday, October 2, 2013
Luxury marketers define their targets in many different ways. To gain insigh ...
- Men, Women, And Media: United by Media, Divided By Content
Marketing Daily, Maria Cole, Stephen Kraus - Wednesday, October 2, 2013
Mars, meet Venus. And start arguing. A recent study of gender a ...
- Ipsos' Steve Kraus: Affluent Are Multichannel; Ergo, Brands Must Be Multichannel
Programmatic Insider, Skip Brand - Tuesday, October 1, 2013
Few people know more about the media consumption habits of America's afflue ...