- VSA Awarded Hornitos Tequila Account
MAD, Larissa Faw - Wednesday, December 23, 2015
VSA will focus on reaching Millennials through digital and social media initiative ...
- Bose Selects Grey For Global Ad Duties
MAD, Steve McClellan - Tuesday, December 22, 2015
Prior to the appointment, Bose created ads in-house or used agencies ...
- Hill Holliday Picks Up Consumer Ad Duties From Bank of America
Around the Net In MediaPost's Agency News, Steve McClellan - Monday, December 21, 2015
Interpublic's Hill Holliday has picked up consumer advertising duties for Bank ...
- Honda Picks Dentsu For Media
Around the Net In MAD London, Sean Hargrave - Friday, December 18, 2015
Honda has awarded Dentsu with its media planning and buying account ...
- Why Cocktails, Not Shots, Are What Brands Now Want From Agencies
London Blog, Sean Hargrave - Friday, December 18, 2015
A cocktail of specialists forming a single team are what Annette Kin ...
- Notes From The Pitch Meeting
MAD, David Indo - Wednesday, December 16, 2015
Well, dozens of them actually. This year the team at ID Com ...
- Marc USA Lands Firehouse Subs Account
MAD, Larissa Faw - Wednesday, December 16, 2015
The $30-million annual account will be led out of the agency's Chica ...
- Barkley Wins $165 Million Applebee's Account
MAD, Steve McClellan - Wednesday, December 16, 2015
The incumbent was MDC Partners' Crispin Porter & Bogusky. The switch ...
- Nestle Starts Looking For A Digital Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, December 15, 2015
The brand has issued RFPs to agencies, and there is no intermedia ...
- L'Oreal Appoints The Red Brick Road As Integrated Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, December 15, 2015
L'Oreal UK has appointed The Red Brick Road to be the retain ...
- Aldi Reviews Creative Account
Around the Net In MAD London, Sean Hargrave - Friday, December 11, 2015
Aldi is running the pitch through ISBA and has begun contacting creati ...
- MEC Wins $1 Billion L'Oreal U.S. Media Account
MAD, Steve McClellan - Thursday, December 10, 2015
The win came after a lengthy review that began in April. MEC ...
- Valero Names Campbell Ewald Its First Agency Of Record
MAD, Larissa Faw - Thursday, December 10, 2015
The Interpublic shop will be responsible for branding and creative, as we ...
- ReachMax Report: Big Difference Between 'Programmatic Guaranteed' In China And The West
Real-Time Daily, Tobi Elkin - Thursday, December 10, 2015
ReachMax, a China-based independent ad-tech firm, finds that the term "programmatic guarantee ...
- Adidas Appoints Havas Helia To CRM Account
Around the Net In MAD London, Sean Hargrave - Tuesday, December 8, 2015
The sportswear and equipment manufacturing giant kicked off a review in Septemb ...
- P&G Shifts Bulk Of $2.6 Billion NA Media Assignment To Omnicom And Carat From SMG
MAD, Steve McClellan - Monday, December 7, 2015
P&G confirmed that it has shifted most of its business away fr ...
- Clorox Launches Agency Review
MAD, Larissa Faw - Monday, December 7, 2015
The incumbent creative agency is Omnicom's DDB, while WPP's AKQA handles digit ...
- Honda Hands Dentsu Aegis GBP50m Media Account
Around the Net In MAD London, Sean Hargrave - Monday, December 7, 2015
Dentsu Aegis Network won the account after pitching against the incumbent Starc ...
- Spotify Reviews Media Agency
Around the Net In MAD London, Sean Hargrave - Friday, December 4, 2015
The UK account was previously held by Starcom MediaVest Group but t ...
- Heathrow Calls Ad Agency Review
Around the Net In MAD London, Sean Hargrave - Thursday, December 3, 2015
Heathrow is seeking a creative agency ahead of an advertising push. Oystercatche ...
- Savills Seeks New Media Agency
Around the Net In MAD London, Sean Hargrave - Thursday, December 3, 2015
The process is being run by Oystercatchers. There are four shops involve ...
- Lidl On Hunt For Social Agency
Around the Net In MAD London, Sean Hargrave - Thursday, December 3, 2015
The review is being run by AAR. The incumbent is Cubaka. Starc ...
- 5 Predictions For 2016: Connexity's Craig Teich Says Fraud & Viewability Concerns Persist
RTBlog, Tobi Elkin - Tuesday, December 1, 2015
Craig Teich, EVP of global sales at Connexity (formerly Shopzilla), says first-par ...