- Second Story Hires First Chief Creative Officer
MAD, Larissa Faw - Wednesday, November 30, 2016
The SapientNitro unit has promoted Keri Elmsly to the role. She wi ...
- On The Pitch: New Rugby League Taps Carmichael Lynch As AOR
MAD, Steve McClellan - Wednesday, November 30, 2016
The nascent National Rugby Football League has named Interpublic Group's Carmichael Lyn ...
- Accenture Acquires UK Creative Shop Karmarama
MAD, Steve McClellan - Tuesday, November 29, 2016
The purchase is the latest move into the marketing services realm f ...
- Advantage Solutions Acquires Upshot
MAD, Larissa Faw - Tuesday, November 29, 2016
Upshot will continue to operate under its own name as it joi ...
- Havas Creates New Top Roles For Its 4 Largest Markets
MAD, Steve McClellan - Tuesday, November 29, 2016
The French holding company issued a statement indicating that the new rol ...
- Yet Another Agency Makes Yet Another Acquisition Netting Yet Another Totally New Thing
Mediapsssst, Richard Whitman - Tuesday, November 29, 2016
Irvine-based agency Advantage Solutions has acquired Upshot, a consumer marketing agency bas ...
- Agencies May Find This Partnership Between Branded Entertainment Network and Producers Guild Very Interesting
Mediapsssst, Richard Whitman - Wednesday, November 30, 2016
Product integration platform Branded Entertainment Network has formed a partnership with t ...
- Using Cultural Intelligence To Achieve Great Work
MAD, Jen Anderson - Sunday, November 27, 2016
I started my career as one of the few white people ...
- Dentsu Aegis Boosts E-Commerce Offering In Asia With Bluecom Acquisition
MAD, Steve McClellan - Sunday, November 27, 2016
Bluecom will become part of Dentsu Aegis Network's digital agency Isobar Chi ...
- Inspired by Award-Winning 'Stop-It' Cheil Worldwide and ANDY Launch Internship Program
Mediapsssst, Richard Whitman - Sunday, November 27, 2016
Stop-It, is an ingenious app designed to help anyone who finds themselv ...
- Bogusky: The Long Tail Matters
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
During his Keynote Interview at OMMA Denver, Alex Bogusky, Chief Eccentric Offic ...
- The Nuanced Art Of Pricing Agency Services
MAD, Drew McLellan - Wednesday, November 23, 2016
Many agencies struggle with pricing. Their biggest mistake? Providing only one optio ...
- Sun-Maid, MXM Bake It For Santa
MAD, Larissa Faw - Wednesday, November 23, 2016
The "Bake It For Santa" campaign features several humorous video vignettes: viewe ...
- RED Interactive Agency Office Robot Allows Remote Workers to Better Interact With Office-Based Employees
Mediapsssst, Richard Whitman - Wednesday, November 23, 2016
The robot adds to the agency's current use of other remote too ...
- David&Goliath Reshuffles Leadership Team
MAD, Larissa Faw - Tuesday, November 22, 2016
Bobby Pearce, current ECD, is being promoted to managing partner, chief creati ...
- 17 Agencies Form Diversity Network
MAD, Larissa Faw - Tuesday, November 22, 2016
Seventeen media, marketing, and communications agencies are partnering to form Titanium Worldwid ...
- Shawn Smith Joins Jellyfish To Oversee Social Media In The U.S.
MAD, Larissa Faw - Tuesday, November 22, 2016
He will be based in Baltimore and report to global head ...
- Finding Little To Cheer About, Dentsu Cancels Holiday Party
MAD, Steve McClellan - Tuesday, November 22, 2016
Rocked by two recent scandals that are still being investigated, Dentsu sa ...
- Why Agencies Are Struggling To Grasp Facebook's Role
Around the Net In MAD London, Sean Hargrave - Tuesday, November 22, 2016
Agencies are still struggling to fully grasp what role Facebook can pl ...
- Sorrell Was Right About Zero-Based Budgets, But Brands' Revenge Will Hurt Small More Than Large
London Blog, Sean Hargrave - Tuesday, November 22, 2016
WPP's boss is right to be concerned, but if brands are hopi ...
- Today DMP, Tomorrow DAP
MAD, Joe Apprendi - Monday, November 21, 2016
As companies continue to try to build end-to-end marketing tech stacks th ...
- Gavin Acquires TFM Advertising
MAD, Larissa Faw - Monday, November 21, 2016
Gavin Advertising, a digitally-focused PR and marketing agency, is acquiring TFM Advertisi ...
- Pitch Elevates Rachel Spiegelman To CEO
MAD, Larissa Faw - Monday, November 21, 2016
She has been with the agency since it launched in 2008, fir ...
- Looking For An Awesomely Ugly Sweater? There's An App For That
MAD, Steve McClellan - Monday, November 21, 2016
The Swipe-A-Sweater app features a vast selection of cringe-worthy sweaters for t ...
- Reese Witherspoon, Otter Media Launch Female-Focused Storytelling Agency
Mediapsssst, Richard Whitman - Monday, November 21, 2016
Former Video Genome Project COO Kerry Tucker will head the new comp ...
- Agency Sees Opportunity For Snap Spectacles
AI & IoT Daily, Chase Martin - Sunday, November 20, 2016
Wearables are expanding to consumers' eyes and at least one agency executi ...
- OMG Taps ABC's Sullivan For New Post Of President U.S. Investment
MAD, Steve McClellan - Friday, November 18, 2016
In her new role, Sullivan will oversee the investment teams within OM ...
- Cannes Lions to Reduce Size of Jury Panels
Mediapsssst, Richard Whitman - Sunday, November 20, 2016
The move is designed to ensure the highest standard of meaningful deba ...
- Omnicom Unveils New McDonald's-Dedicated Agency
Around the Net In MediaPost's Agency News, Steve McClellan - Thursday, November 17, 2016
Omnicom unveiled the details of its new dedicated McDonald's agency which h ...
- Horizon Wins $30 Million Safelite AutoGlass Assignment
MAD, Larissa Faw - Thursday, November 17, 2016
Horizon will be responsible for media planning and activation across all channel ...