- Mondelez Signs Global Mobile Deal With Google
Marketing Daily, Karlene Lukovitz - Friday, May 31, 2013
Brokered with Starcom MediaVest, the deal covers 16 countries, from developed marke ...
- SEOmoz Discards SEO
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 31, 2013
Rand Fishkin dropped the SEO from the Moz name to emphasize t ...
- Marketers Still Don't Get Attribution
SearchBlog, Laurie Sullivan - Thursday, May 30, 2013
Attribution modeling -- assigning credit to specific channels -- will become increasing ...
- Rimm-Kaufman Group Acquires Nine By Blue
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 28, 2013
The Rimm-Kaufman Group has acquired Nine By Blue in an all cash-and-sto ...
- A Novel Approach To Direct Mail: Lifestyle-based Analytics
Marketing: Health, Neil Weisman - Tuesday, May 21, 2013
Despite the fact that our world is becoming more and more digita ...
- [x+1] Equals 'R' With Predictive Analytics From Revolution
Real-Time Daily, Tyler Loechner - Tuesday, May 21, 2013
[x+1] has updated their Predictive Optimization Engine (POE), and has selected Revoluti ...
- April Good For Some Vehicle Segments, So-So For Others
Marketing Daily, Karl Greenberg - Wednesday, May 15, 2013
April auto sales have come and gone, but you can always g ...
- Real-Time Analytics Can Complicate Existing Challenges In Email
Around the Net in Real-Time, Tyler Loechner - Tuesday, May 14, 2013
On Monday, BtoB explained why real-time analytics are often double-edged swords f ...
- Four Steps For Diving Into Big Data
Marketing Daily, David Booth - Tuesday, May 7, 2013
Although experience should never be understated in the art of marketing, addi ...
- The Gems Free Analytics Tools Hide
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 6, 2013
Stuart Clayton, co-founder of Digital Pigeon, takes us through a case stu ...
- Breaking Down Barriers To Drive Better Performance
Marketing Daily, Michael Leeds - Friday, May 3, 2013
Key performance indicators that measure and reflect the execution of production process ...