- Finding Alternatives To Google Keyword Data
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 30, 2013
Jennifer Slegg gives us 10 ways to get Google search data ...
- Chute Debuts Tool For Brands, Publishers To Reach Consumers In Real-Time
Online Media Daily, Gavin O'Malley - Wednesday, September 25, 2013
Chute, a social photo-aggregation service, just debuted a tool for brands a ...
- 5 Principles To Move Video Viewability Forward
Online Media Daily, Adam Gerber, Rick Mandler - Tuesday, September 24, 2013
Buyers and sellers of advertising both win with a video viewability standar ...
- My Data, Myself
Data and Targeting Insider, Steve Smith - Monday, September 23, 2013
Personal data analytics is a fascinating counterpoint to the tag, track a ...
- Millennial Adds Analytics Tools To Push Mobile ROI
Online Media Daily, Mark Walsh - Monday, September 23, 2013
To help demonstrate the relationship between mobile advertising and actual sales, Millenni ...
- Tremor's VideoHub Launches DSP For Online Video
Real-Time Daily, Tyler Loechner - Monday, September 23, 2013
Tremor Video today launched VideoHub Connect, a demand-side platform (DSP) available throu ...
- Unmetric Secures $5.5 Million In Funding, Enhances Brand Social Influence Metrics
Online Media Daily, Mark Walsh - Thursday, September 19, 2013
Social media analytics firm Unmetric on Thursday announced raising $5.5 million ...
- Aimee Soft Platform Encourages Marketers To Rethink Conversions
Online Media Daily, Laurie Sullivan - Tuesday, September 17, 2013
Israel-based Aimee Soft will introduce a predictive analytics and business intelligence platfo ...
- Tumblr Taps DataSift For Engagement Analytics
Around the Net In Online Marketing, Gavin O'Malley - Monday, September 16, 2013
Tumblr has selected DataSift to help provide consumer engagement analytics. TechCrunch se ...
- Ooyala's Mosaic Player Aims at Getting Viewers, Then (Happily) Drowning Them with Cross-Platform Content
VidBlog, P.J. Bednarski - Thursday, September 12, 2013
Ooyala's already a big player in video solutions for sports networks a ...
- Digitaria Hires Tsehaye As Analytics Manager
Online Media Daily, Fern Siegel - Tuesday, September 10, 2013
Eden Tsehaye has been hired as manager, analytics for Digitaria. Previously, s ...
- Google Releases Analytics Content Features
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 10, 2013
The Google Analytics released features in the Content Experiments platform making t ...
- eBay Acquires Decide Analytics Tool
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 10, 2013
eBay has acquired price forecasting and shopping research company Decide, an analyti ...
- InboundWriter Predicts Whether Content Drives Measurable Results
Online Media Daily, Laurie Sullivan - Tuesday, September 10, 2013
The battle to predict whether content will drive measurable, financial metrics continu ...
- There's Buying Power In Predictive Analytics
SearchBlog, Laurie Sullivan - Tuesday, September 10, 2013
Predictive analytics -- it's the latest buzzword for search engine marketers. Y ...
- Parse Adds Mobile Analytics
Around the Net In Online Marketing, Gavin O'Malley - Friday, September 6, 2013
Parse -- the mobile-backend-as-a-service startup that Facebook bought earlier this year f ...
- SEO Experts' Assessment Of Google Analytics Ranking Factors
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 6, 2013
Rand Fishkin explains some key results from a survey that Moz conduct ...
- Which CEO Would You Want To Be Stuck On A Desert Island With?
Mediapsssst, Richard Whitman - Friday, September 6, 2013
We were a little surprised to see that question on the digit ...
- Mindshare Appoints Ivins Chief Data Officer
MAD, Steve McClellan - Wednesday, September 4, 2013
WPP agencies seem to be taking the lead in appointing Chief Da ...
- Data's Role In Omni-Channel Marketing
Online Media Daily, Dan Sherr - Thursday, September 5, 2013
Customer transactions and data available from most point of sale systems, e.g ...
- Topsy Uses Twitter Data To Analyze Search, Tweets
Online Media Daily, Laurie Sullivan - Wednesday, September 4, 2013
Topsy wants to become a Google predictive analytics tool, but rather th ...
- AdYapper Closes $1.2 Mil. Round Of Funding
Real-Time Daily, Tyler Loechner - Thursday, September 5, 2013
AdYapper, a real-time analytics provider, this morning announced the closing of ...
- Mcommerce To Account For $41.68 Billion
SearchBlog, Laurie Sullivan - Thursday, September 5, 2013
U.S. retail ecommerce holiday sales will rise 15% to $61.8 billion th ...
- Mobile Secondary Signals Create Tracking Challenges
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 4, 2013
Jeremy Hull believes the future of search marketing resides in mobile. ...
- What's A 'Data Scientist' Anyway? Real-Time With m6d's Claudia Perlich
RTBlog, Tyler Loechner - Wednesday, September 4, 2013
The term/position "data scientist" has become increasingly common, but it has sti ...
- The Mobile Measurement And Metrics Miasma
Mobile Marketing Daily, - Tuesday, September 3, 2013
While metrics standardization and consistency are critical to advancing mobile media spen ...