- Search Losing Favor Among Some Small Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 30, 2015
Small businesses find promotional marketing methods the most effective, but email a ...
- YouTube's Latest Olive Branch To Its Creators
VidBlog, P.J. Bednarski - Tuesday, June 30, 2015
YouTube put out one of those videos and Web posts that everybo ...
- Nielsen Rolls Out Analytics, ROI Packages For Mid-Markets
MediaDailyNews, Erik Sass - Wednesday, June 24, 2015
Nielsen is looking to expand its business with new offerings targeting middle-mark ...
- Crimson Hexagon Bows Image Analytics
The Social Graf, Erik Sass - Friday, June 19, 2015
Social media intelligence firm Crimson Hexagon has unveiled a new image analyti ...
- Predictive Marketing Firm MentAd Raises $4.7M
Real-Time Daily, Tyler Loechner - Thursday, June 18, 2015
MentAd, a predictive marketing and analytics firm, on Thursday announced it h ...
- CMOs Struggle To Analyse Data Effectively
Around the Net In MAD London, Sean Hargrave - Monday, June 15, 2015
While the majority of CMOs recognise the importance of using data ...
- iHeartMedia Taps Unified For Analytics, Targeting
MediaDailyNews, Erik Sass - Thursday, June 11, 2015
iHeartMedia is enhancing its broadcast and digital advertising targeting capabilities through ...
- Lithium Unveils New Social Analytics, Management Tools
MediaDailyNews, Erik Sass - Tuesday, June 2, 2015
Lithium Technologies has unveiled a suite of new products to help bran ...
- Sprinklr Buys New Brand, Enhances Customer Analytics
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, June 2, 2015
Sprinklr has acquired location-specific text analytics software start-up NewBrand. With the acquisitio ...
- Making Personalized Email Marketing Easier
Email Insider, Peter Moloney - Wednesday, June 3, 2015
Predictive analytics improves email marketing results. That's hard to dispute, but it ...