- Gen Y Darling Bonobos Goes Brick-and-Mortar
Marketing Daily, Sarah Mahoney - Thursday, April 26, 2012
Bonobos, the cheeky online purveyor of khakis for young men who ha ...
- Everyday Noble Clothing Launches Facebook Effort
Marketing Daily, Karl Greenberg - Wednesday, April 25, 2012
Everyday Noble Clothing, an upstart streetwear clothing brand, is announcing a four-mon ...
- Jersey Logo Real Estate = Location, Location, Location
Marketing: Sports, Barry Janoff - Tuesday, April 24, 2012
The NBA took another significant step toward selling space on its jerse ...
- Under Armour Woos Women With Social Goal-Setting
Marketing Daily, Sarah Mahoney - Monday, April 23, 2012
Involving Twitter and Facebook, the site is "a competition to redefine t ...
- Adidas In NFL With RG3, Tannehill
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 20, 2012
With its Reebok unit having been replaced by Nike as the league ...
- Hugo Boss Plays Catch-Up In Asia
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 18, 2012
German luxury clothing maker Hugo Boss began selling its apparel in Chi ...
- Prom Is The New Wedding With Average Layout Of $1,078
Around the Net In Brand Marketing, Nina Lentini - Friday, April 13, 2012
Families with teens can expect to pay more than $200 more th ...
- Rockport Readies New Campaign
Marketing Daily, Sarah Mahoney - Thursday, April 12, 2012
To drive home the idea that comfy shoes can so be fashionabl ...
- Nike Unveils NFL Uniforms; Consumer Line Readied
Around the Net In Brand Marketing, Nina Lentini - Thursday, April 12, 2012
Of all 32 teams for whom Nike is developing uniforms, the Seatt ...
- Patagonia Trains Earth-Friendly Eye On Food
Around the Net In Brand Marketing, Nina Lentini - Thursday, April 12, 2012
The clothing retailer known for its use of organic cotton has beg ...
- Brooks Reaches Out To Happy Runners
Marketing Daily, Sarah Mahoney - Wednesday, April 11, 2012
For 10 years now, Brooks Sports has positioned itself as the sh ...
- Profits Up At Levi Strauss On Lower Ad Spending
Marketing Daily, Sarah Mahoney - Wednesday, April 11, 2012
Despite the squeeze of high cotton prices, Levi Strauss says its revenu ...
- Cotton Inc. Launches New Look
Marketing Daily, Sarah Mahoney - Friday, April 6, 2012
The new effort is a tale of two cities, with Emmy Rossu ...
- The Shoe Of The Izod Crowd Returns
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 5, 2012
The Sperry Top-Sider is back. The famous early-1980s shoe made by Lexingto ...
- Nike's NFL Buzz: How Much Is Enough?
Marketing Daily, Sarah Mahoney - Wednesday, April 4, 2012
Nike is milking its moment in the sports world spotlight, with fa ...
- On Campus: North Face, Ralph Lauren, American Eagle
Marketing Daily, Sarah Mahoney - Wednesday, April 4, 2012
In a survey of more than 1,100 college kids, Campus Entertainment repor ...
- Nike Given Keys To NFL $2B Jersey, Apparel Sales, Marketing Vault
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 3, 2012
Eighteen months after signing a deal with the NFL, Nike officially to ...