- Fitbit Holds Lead Among Fitness Wearables
Marketing Daily, Aaron Baar - Friday, August 29, 2014
"Fitbit has been around for the last seven, eight years. It's n ...
- Abercrombie Says It Gets It As Teens Eschew Logos
Marketing Daily - Top of the News, Thom Forbes - Friday, August 29, 2014
Teens are finding other ways to express their identities than by weari ...
- Ford Back With Fashion For Mustang
Marketing Daily, Karl Greenberg - Tuesday, August 26, 2014
Mustang Unleashed, featuring the work of several designers: Anna Sui; Rogan Grego ...
- Consumers Drag Heels On Back-to-School Shopping
Marketing Daily, Sarah Mahoney - Thursday, August 21, 2014
"As the shopping season draws to a close, budget-conscious parents are like ...
- B.K.S Iyengar, Who Took Yoga Worldwide, Dies At 95
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 21, 2014
Bellur Krishnamachar Sundararaja Iyengar, who is widely credited as a main for ...
- Foot Locker Finds Branded Video Success Going Back To School
Video Insider, Mallory Russell - Thursday, August 21, 2014
While not as flashy as the Super Bowl, World Cup, or Holida ...
- New Jockey Brand Campaign Brings On The Icons
Marketing Daily, Karl Greenberg - Tuesday, August 19, 2014
"One key objective was to leverage our heritage," CMO Dustin Cohn tel ...
- Amid Strong Sales, Nordstrom Launches Give-Back Brand
Marketing Daily, Sarah Mahoney - Friday, August 15, 2014
The collection of well-priced classics includes washed denim under $100, comfy pla ...
- Kenneth Cole's Fall Campaign Targets Social Change
Marketing Daily, Sarah Mahoney - Monday, August 11, 2014
The new effort, called "Look good, for good," is bolstering nonprofit projec ...
- In Turnaround Try, Puma Taps Troublemakers
Marketing Daily, Sarah Mahoney - Friday, August 8, 2014
A spokesperson tells "Marketing Daily" that the brand campaign brings "the valu ...
- Under Armour Series Details Newton's Struggles, Victories
Marketing Daily, Karl Greenberg - Sunday, August 10, 2014
Under Armour and GreenLight Media and Marketing have launched a documentary conte ...
- Battered Lululemon Takes A Transitional Pose
Marketing Daily, Sarah Mahoney - Friday, August 8, 2014
Looks like the upheaval at Lululemon may be working its way towa ...
- Adidas Vows To Take The Fight To Nike
Around the Net In MAD London, Sean Hargrave - Friday, August 8, 2014
Adidas is planning its biggest-ever advertising campaign next year as it figh ...