- Millennials, Unretouched: #AerieReal Wins Big Among Gen Y Women
Marketing Daily, Sarah Mahoney - Monday, March 30, 2015
"With social media, it's become so much easier to shame brands f ...
- Adidas Shifts Marketing Focus To New York, L.A., And Runners
Marketing Daily, Sarah Mahoney - Friday, March 27, 2015
Last year, the company fell from second to third place in t ...
- Timex Counting Down To Earth Hour
Marketing Daily, Sarah Mahoney - Wednesday, March 25, 2015
To drive sharing, the company has pulled together a group of Instagr ...
- Carhartt Campaign Features Baseball Superstar
Marketing Daily, Tanya Gazdik - Tuesday, March 24, 2015
"Carhartt did not partner with Madison because he's an accomplished athlete; ...
- 80 Sperry 'Intrepids' Circle The Globe
MAD, Larissa Faw - Friday, March 20, 2015
The second phase of the brand's "Odyssey Project" campaign is putting i ...
- Nike Posts Strong Quarter; Ups Digital Ad Spending
Marketing Daily, Sarah Mahoney - Friday, March 20, 2015
"While Nike is conscious of near-term financial targets, it is very mu ...
- Consumer Interest In High-End Watches Up 10%; Patek Philippe Cracks Top Five
Marketing Daily, Sarah Mahoney - Wednesday, March 18, 2015
As the world's luxury watch and jewelry buyers flock to Switzerland f ...
- Adidas Will Take Its NBA Jerseys And Go Elsewhere After 2017
Marketing Daily - Top of the News, Thom Forbes - Tuesday, March 17, 2015
With the clock winding down on its contract to provide the Nation ...
- The North Face's VR Takes Shoppers To Yosemite, Moab
Marketing Daily, Sarah Mahoney - Friday, March 13, 2015
The company is offering a glimpse of "The North Face VR" ...
- 72andSunny Named Global Creative Agency For Adidas Sports Brands
MAD, Larissa Faw - Wednesday, March 11, 2015
In the U.S., 180LA had been the client's sports brands agency ...
- UFC Champ Jon Jones Challenges Reebok's New Running Shoe
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2015
Reebok has UFC Champ Jon "Bones" Jones racing through the gritty stree ...
- Old Navy Tries Tumblr For Gen Y's Spring Push
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2015
The new effort is "for the younger end of our segment, t ...
- Real Women, Real Bikinis: Aerie's Selfie Campaign Gives Millennials A Spring Break
Marketing Daily, Sarah Mahoney - Monday, March 9, 2015
While the idea may sound similar to others, the effort plays ...
- Adidas Ramps Up Marketing Spend, Despite Overall Losses
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2015
Adidas said yesterday it will increase sales and marketing spend in i ...