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Online Media Daily
MEC Launches Digital Attribution Platform, Marketers Gain Consumer Data
May 8, 2013, 5:39 p.m.
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SearchBlog
Calculating The Worth Of Mobile Features
March 26, 2013, 12:38 p.m.
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Online Media Daily
Oreo's Real-Time Marketing Strategy Requires Entrepreneurial Spirit
March 11, 2013, 12:32 p.m.
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RTM Daily
Adometry Raises $8 Million For Expansion
Jan. 21, 2013, 1:58 p.m.
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Raw
Adometry Secures $8 Million In Venture Capital
Jan. 21, 2013, 9:29 a.m.
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Online Spin
The Magic & Wizardry Of Attribution
Nov. 28, 2012, 10:07 a.m.
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Metrics Insider
How To Calculate Attribution's ROI: The Formula
Oct. 16, 2012, 1:52 p.m.
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Metrics Insider
Attribute This
Sept. 18, 2012, 9:26 a.m.
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Online Media Daily
Search Spend Rises, Attribution, Mobile Analytics Remain Big Concerns
Sept. 14, 2012, 3:56 p.m.
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Email Insider
Attribution, Response And Audience Management
Aug. 13, 2012, 11:01 a.m.
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Metrics Insider
Attribution Management As A Facilitator Of Your Enterprise Data Warehouse
July 31, 2012, 12:59 p.m.
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Around the Net in Search Marketing
Reporting Online Measurement And Strategy
July 11, 2012, 11:54 a.m.
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Online Media Daily
Google Takes Mobile On Attribution Path
July 11, 2012, 8:50 a.m.
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SearchBlog
Lack Of Innovation Points To Signs Of Slowing Online Ad Growth
July 5, 2012, 1:32 p.m.
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Metrics Insider
The Kingdom Of The Last Click Has Fallen -- It's Time To Calm The Chaos
June 19, 2012, 10 a.m.
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SearchBlog
The Cookie Stuffing Controversy
June 7, 2012, 1 p.m.
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SearchBlog
Collective Messaging On NYC Trash
May 22, 2012, 10:59 a.m.
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MediaDailyNews
Forrester Report Identifies 'Leaders' In Channel Attribution Space
May 9, 2012, 2:59 p.m.
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SearchBlog
Attribution Challenges Business Objectives
May 10, 2012, 1:50 p.m.
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Online Media Daily
Attribution: IgnitionOne Gives Marketers Another View
April 30, 2012, 11:07 p.m.
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Search Insider
Enough With The Attribution Excuses
May 1, 2012, 11:08 a.m.
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Online Media Daily
Adometry Cross-Channel Attribution Integrates Offline Data
April 19, 2012, 4:01 p.m.
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SearchBlog
Mobile Complicating Path To Conversion
April 3, 2012, 12:19 p.m.
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Online Media Daily
Pinterest Leads Consumers From Pin To Purchase
March 30, 2012, 5:09 p.m.
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SearchBlog
A First-Click, Last-Click Attribution Model For Social Media
March 23, 2012, 1:33 p.m.
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Show Daily
Attribution Confusion
Feb. 22, 2012, 12:56 p.m.
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Online Media Daily
John Dimling Speaks For Attribution, Former Nielsen Chief Goes From C3 Ratings To C3 Metrics
Feb. 21, 2012, 8:23 a.m.
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Online Media Daily
Poor Attribution Models Waste Billions Of Ad Dollars
Feb. 14, 2012, 6:02 p.m.
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Data and Targeting Insider
Attribution Could Get A Bit Sticky, But Worth It
Feb. 8, 2012, 11:48 a.m.
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Online Media Daily
DataXu Launches DX3 Platform Integrating Social, Video, Display, Mobile
Nov. 7, 2011, 7 a.m.