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2017 Events Calendar
Agency of the Year
January 25, 2017, NYC
Creative Media Awards
January 26, 2017, New York City
February 22, 2017, ATL
Brand Marketers Summit - Cross-Channel
March 7 - 10, 2017, Austin
OMMA at SXSW
March 11, 2017, TX
March 15, 2017, NY
TV Insider Summit
March 19 - 22, 2017, AZ
April 12, 2017, NYC
Marketing Automotive Awards
April 12, 2017, NYC
Data & Programmatic Insider Summit
April 23 - 26, 2017, FL
Search Insider Summit
April 26 - 29, 2017, FL
May 3, 2017, NYC
IoT Marketing Awards
May 17, 2017, NYC
Email Insider Summit
May 31 - June 3, 2017, FL
Publishing Insider Summit
June 4 - 7, 2017, FL
Email Insider Summit Europe
June 25 - 28, 2017, TBD
Search Insider Summit Europe
June 28 - July 1, 2017, EU
Digital Out of Home Awards
September 19, 2017, NYC
Online All Stars
January 19, 2017, NY
Masters of Media Selling
January 18 - 19, 2017, NYC
January 17, 2017, DC
Search Insider Summit
December 7 - 10, 2016, UT
Email Insider Summit
December 4 - 7, 2016, UT
November 17, 2016, CO
Content Marketing Insider Summit
Cross-Channel Marketing Insider Summit
Future of Media
IoT Marketing Forum
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Advertising Week
OMMA at Internet Week
OMMA Audience Buying
OMMA Bots & Chat
OMMA Marketing Tech
OMMA Programmatic in New York
OMMA Programmatic TV
OMMA San Francisco
Social Media Insider Summit
Video Insider Summit
Agency of the Year (January 25, 2017, NYC)
Creative Media Awards (January 26, 2017, New York City)
Appy Awards (March 15, 2017, NY)
Marketing Automotive Awards (April 12, 2017, NYC)
Digital Out of Home Awards (September 19, 2017, NYC)
Online All Stars (January 19, 2017, NY)
OMMA Awards (September 26, 2016, NYC)
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Results for audience-buying
Empower's Michele Toller On PTV's Promise, Hang-ups
Audience Buying Insider, Karlene Lukovitz - Friday, January 20, 2017
Michele Toller, Empower MediaMarketing's VP, offline investment and activation, uses a new ...
Snapchat To Enable Ad Targeting Using Third-Party Data
Around the Net in Real-Time, Tobi Elkin - Thursday, January 19, 2017
Snap, the maker of Snapchat, is looking to target consumers via data ...
Addressable's Lure Includes 'Halo' Dynamics Exploration
Audience Buying Insider, Karlene Lukovitz - Friday, January 13, 2017
Many Eicoff clients are eager to explore the potential of both addressable ...
The Trials And Rewards Of Navigating Walled Gardens
Audience Buying Insider, Karlene Lukovitz - Friday, January 6, 2017
Refusing to buy into walled gardens is hardly a realistic or wise ...
Turner: Measurement Side Needs To Step Up For Audience Deals
Audience Buying Insider, Karlene Lukovitz - Friday, December 30, 2016
Turner and other media companies are investing heavily to be able to ...
Look For More Audience-Based Selling, While TV Needs To Use First-Party Data
RTBlog, Tobi Elkin - Friday, December 30, 2016
Audience-based selling will continue to gain a foothold in 2017 because there ...
MediaMath Will Offer Brands Ability To Buy Influencer Marketing Programmatically
Real-Time Daily, Tobi Elkin - Tuesday, December 27, 2016
MediaMath is partnering with ROI Influencer Media, a media firm that connects ...
For PTV, 2016 Brought Advanced Data Advancement
Audience Buying Insider, Karlene Lukovitz - Friday, December 23, 2016
Over the course of this year, we've reported on a number of ...
Nielsen Continues Spending Spree, Confirms Acquisition Of VisualDNA
Around the Net in Real-Time, Tobi Elkin - Thursday, December 22, 2016
Just a day after purchasing media metadata business Gracenote for $560 million, ...
DashBid Releases DBeX Engagement Spectrum, Moves Beyond Viewability
Real-Time Daily, Philip Rosenstein - Monday, December 19, 2016
DashBid has announced the release of DBeX Engagement Spectrum, which will power ...
Unruly Taps IBM Watson To Improve Campaign Accuracy
Around the Net in Real-Time, Tobi Elkin - Friday, December 16, 2016
Unruly said it will use IBM Watson to create a new cognitive ...
The Shape of TV Measurement To Come: Part 2
Audience Buying Insider, Karlene Lukovitz - Friday, December 16, 2016
What measurement methods and metrics make sense for the new TV landscape? ...
Eyeota Expands Into U.S., Opens New York Office
Real-Time Daily, Philip Rosenstein - Tuesday, December 13, 2016
Audience data provider Eyeota announced on Tuesday that it has opened its ...
Thunder's Victor Wong Projects Increased Use Of CRM Data Onboarding, Death Of Expandable Ads
RTBlog, Tobi Elkin - Tuesday, December 13, 2016
Victor Wong, CEO of creative management platform Thunder, projects the increase of ...
The Shape Of TV Measurement To Come
Audience Buying Insider, Karlene Lukovitz - Friday, December 9, 2016
The nature of television and viewership are morphing, but a serious lag ...
Drawbridge Sees Attribution, Identity-Based Marketing, Addressability As Key Themes For 2017
RTBlog, Tobi Elkin - Friday, December 9, 2016
Drawbridge looks to product-based attribution, identity-based marketing, and addressability as key themes ...
LiveRamp Completes Acquisition Of Arbor, Circulate
Real-Time Daily, Tobi Elkin - Thursday, December 8, 2016
Acxiom company LiveRamp, a provider of omnichannel identity tools, said it's completed ...
Neustar Launches Data Directory To Facilitate Connected Customer Experiences
Real-Time Daily, Tobi Elkin - Wednesday, December 7, 2016
Real-time information provider Neustar announced enhancements to its identity data management platform ...
AOL CEO Tim Armstrong Optimistic About Yahoo Deal
Around the Net in Real-Time, Tobi Elkin - Tuesday, December 6, 2016
AOL Chief Executive Tim Armstrong told an audience at Business Insider's Ignition ...
Near Integrates Global Consumer Data Into Oracle's BlueKai Marketplace
Real-Time Daily, Tobi Elkin - Tuesday, December 6, 2016
Near, a location intelligence platform that provides real-time information on places, people, ...
The Weather Company On Programmatic And Ad Fraud
Around the Net in Real-Time, Tobi Elkin - Monday, December 5, 2016
Econsultancy speaks with Jeremy Hlavacek, VP of Global Automated Monetization at The ...
Reaching The Elusive 'TVideo' Viewer
Audience Buying Insider, Karlene Lukovitz - Friday, December 2, 2016
While content delivery and ad insertion technologies for TV and video will ...
SintecMedia Acquires Operative For Almost $200M
Real-Time Daily, Tobi Elkin - Tuesday, November 29, 2016
SintecMedia, a provider of TV ad management software for media companies, acquired ...
Pairing Addressable TV And Mobile; Addressable's Challenges
Audience Buying Insider, Karlene Lukovitz - Monday, November 28, 2016
Starcom Mediavest Group supervisor Daniel Solarz reported some outcomes from a cross-channel ...
Adsquare Adds App-Usage Data To Its Portfolio
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Mobile data exchange adsquare announced the addition of new data providers to ...
Facebook Shuts Atlas Down -- What's Next?
RTBlog, Tobi Elkin - Monday, November 21, 2016
Last Friday Facebook shuttered its Atlas ad server, a long-anticipated move that ...
Does Addressable TV Work? SMG Shares Results
Audience Buying Insider, Karlene Lukovitz - Friday, November 18, 2016
addressable "is real, and it's here," and it's in many cases producing ...
Entrepreneur Partners With Taboola To Boost Revenue And Exchange Audiences
Real-Time Daily, Tobi Elkin - Thursday, November 17, 2016
Content discovery platform Taboola announced a multiyear partnership with Entrepreneur Media, the ...
Media Buyers Concerned About Disney's Lack Of Data Targeting
Around the Net in Real-Time, Tobi Elkin - Monday, November 14, 2016
CNBC reports that some media buyers are concerned that Disney, despite its ...
OTT Planning And Buying: The Dream Vs. Current Realities
Audience Buying Insider, Karlene Lukovitz - Friday, November 11, 2016
Entrenched methods and silos, as well as scale, budget, standardization and measurement ...
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