Tag results for "audience-buying" for February 2014
- Rovi Buys Veveo, Adds Content, Search ToolsRovi has agreed to buy Veveo for about $62 million, the compani ...
- comScore On Partnership Path To Real-Time Audience Measurement, Inks Acxiom, Epsilon, Batanga DealsThink back to when working with one company meant doing it al ...
- Shopzilla Acquires Connexity To Strengthen Audience-Buying DivisionShopzilla on Wednesday announced it has acquired Connexity, a demand-side platform (DSP ...
- Magna Adds 'High Definition' To The Buying ProcessThe IPG Mediabrands unit has created a new system combining comScore, Experi ...
- Interpublic Report: It's Time To Shift From Nielsen Ratings To 'Impressions-Based' TradingMedia-buying biggie Interpublic's Mediabrands is making a case for the local ...
- comScore, Google Sign Ad Measurement Deal Through DoubleClickIn a partnership announced on Monday, comScore will make real-time audience metri ...
- Broadcasters Call On Nielsen To Halt Rollout Of 'Hybrid' Local TV MeasurementThe National Association of Broadcasters (NAB) Thursday called on Nielsen to del ...
- Audience Targeter Granted Patent Matching 1st-Party Data To TV Set-TopsThe next generation of Madison Avenue audience-targeting very likely will be foug ...
