- Over 98% Of Online Publishers Taking 'Data-Driven, Programmatic' Approach To Audience Building
Real-Time Daily, Tyler Loechner - Wednesday, July 30, 2014
Nearly all (98.3%) online publishers are using a "data-driven, programmatic" approach ...
- It's The Golden Age Of Audience Data, Stupid
RTBlog, Joe Mandese - Wednesday, July 30, 2014
I've used some version of the "It's The Data, Stupid" line ...
- Oracle Puts BlueKai At Center Of Marketing Cloud Lookalike Ad Automation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 16, 2014
Oracle has released an automated audience lookalike modeling feature in its marketi ...