- 'Guardian' Loses GBP69M, But Gains More Than 50,000 Paying Members
Around the Net in Real-Time, Tobi Elkin - Thursday, July 28, 2016
The Guardian has confirmed losses of £69m for the last financial ye ...
- 5 Things Marketers Should Note From Facebook's Second-Quarter Earnings
Around the Net in Real-Time, Tobi Elkin - Thursday, July 28, 2016
The Wall Street Journal does a great job of summing up t ...
- BPA Worldwide Certifies Exelate's B2BX Audience Data
Real-Time Daily, Tobi Elkin - Thursday, July 28, 2016
BPA Worldwide, the global not-for-profit assurance provider, on Thursday said it certifi ...
- Facebook Q2 Earnings Bonanza -- Could FAN Be Helping?
RTBlog, Tobi Elkin - Thursday, July 28, 2016
Facebook blew past Q2 earnings estimates. So could its Facebook Audience Netwo ...
- Consider Cost Per Outcome When Optimizing Audience Buying On Facebook, Instagram
Data and Targeting Insider, Laurie Sullivan - Thursday, July 28, 2016
Marketers strive to understand interests, needs and expectations of people that u ...
- What Does Verizon/AOL's Acquisition Of Yahoo Really Mean?
RTBlog, Tobi Elkin - Wednesday, July 27, 2016
After Verizon's $4.8 billion acquisition of Yahoo on Monday, speculation about wh ...
- Cost Per Viewable Person Is The Metric That Matters
RTBlog, Tobi Elkin - Tuesday, July 26, 2016
Sonobi's CEO makes a case for "people-based" vs. impression-based media planning wi ...
- In The Age Of The Audience The Consumer Is In The Driving Seat
Around the Net In MAD London, Sean Hargrave - Monday, July 25, 2016
The history of advertising is the history of culture and society. Sin ...
- Clypd Delivers New Private Marketplace Sales Tools
Real-Time Daily, Tobi Elkin - Tuesday, July 19, 2016
Audience-based sales platform for TV advertising clypd on Tuesday announced the relea ...
- Facebook And Google Dominate Cross-Channel Advertising
Around the Net in Real-Time, Tobi Elkin - Friday, July 15, 2016
In a recent study conducted by the Relevancy Group, 401 marketing a ...
- Hanlon: Addressable TV's 'Inevitable Moment' Is Coming
Audience Buying Insider, Karlene Lukovitz - Friday, July 8, 2016
Tim Hanlon, managing director of FTI Consulting in its Telecom, Media a ...
- The Benefits Of Auomated Buying
RTBlog, Tobi Elkin - Tuesday, July 5, 2016
While there are a baffling array of tactics when it comes ...
- PubNative Launches Native Mediation Solution For Mobile Publishers
Real-Time Daily, Tobi Elkin - Friday, July 1, 2016
Mobile monetization platform PubNative launched a mobile native mediation solution that ...