Tag results for "audience-buying" for October 2016
- Pros Assess PTV Data, Sales, Pricing IssuesLack of data standardization is a substantially bigger hurdle to programmatic TV ...
- Outlook Mixed On Implications Of AT&T Time Warner Tie-UpThe $85 billion merger between AT&T and Time Warner would be ...
- TV/Video Viewers: Data Vs. Assumptions As television and video content blur into "T-video" and viewing habits beco ...
- The Trade Desk Opens UpThe Trade Desk's IPO provides a unique opportunity to see both h ...
- Turner: Measurement Side Needs To Step Up For Audience DealsTurner and other media companies are investing heavily to be able ...
- Livestreaming: Already Changing The TV MindsetLivestreaming is starting to earn a place alongside traditional television programming forma ...
