- Mail Titles Are Now Most Read In UK
Around the Net In MAD London, Sean Hargrave - Friday, May 30, 2014
The Sun's decision to erect a paywall last August has meant t ...
- Targeted Victory Teams With Rentrak For TV Data
MediaDailyNews, Wayne Friedman - Wednesday, May 28, 2014
Republican-centric marketing firm Targeted Victory has struck a deal with Rentrak ...
- Nielsen To Expand Local TV Market Samples
MediaDailyNews, Wayne Friedman - Wednesday, May 28, 2014
More major Nielsen TV markets will see their respective sample sizes gr ...
- How To Determine If Facebook's Video Ads Are Worth The Cost
Around the Net in Video, P.J. Bednarski - Friday, May 23, 2014
Stuart Smith, client services director at Mediaocean, mulls the "opportunity" to spe ...
- Lotame Taps DataXpand's 'Data Marketplace' To Reach Latin American Audiences
Real-Time Daily, Tyler Loechner - Thursday, May 22, 2014
Data management platform (DMP) Lotame this week announced a partnership with DataXpan ...
- CPM Is A Dead Man Walking. Time And Audience Reach Are Staking Their Claims
London Blog, Sean Hargrave - Thursday, May 22, 2014
Time and audience reach are set to transcend the world of televisi ...
- In A Nutshell? FreeWheel's Monetization Report Sees Big Trend In Long Form
VidBlog, P.J. Bednarski - Friday, May 16, 2014
Its new Monetization Report says that 29% of long-form and live viewi ...
- Facebook Rolls Out Audience Insights, Expands Targeting Capabilities
Social Media & Marketing Daily, Gavin O'Malley - Thursday, May 8, 2014
Appealing to audience-obsessed advertisers, Facebook just expanded its ability to target use ...